# Maksym Honcharenko

Maksym Honcharenko is a remote worker on Himalayas, CRM manager - Automation at AUTODOC, based in Ukraine.

Source: https://himalayas.app/@maksymhoncharenko

```text
CRM Manager at AUTODOC who rebuilt lifecycle programs across 27 European markets and designed 20+ Braze Canvases.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Ukraine |
| Authorized to work in | Ukraine |
| Salary expectations | 50k+ EUR |
| Job categories | CRM Manager, Email Marketing Manager, Product Marketing Manager |
| Skills | CRM, Braze, Lifecycle Marketing, Marketing Automation, Email Marketing, Email Deliverability, Multi channel Marketing, Customer Retention, Personalization, Liquid, A B Testing, Email Segmentation, Email Compliance, ESP, Email Sender Reputation |
| LinkedIn | https://linkedin.com/in/maksym-honcharenko |

## About

```text
At AUTODOC, I contributed to the enterprise migration to Braze and rebuilt lifecycle programs across 27 European markets, growing CRM-attributed revenue to 2% of total company revenue. I designed more than 20 multi-channel Braze Canvases and built Liquid-based personalization across 22 languages.

Before AUTODOC, I managed email marketing at EPC Network, LLC., improving delivery rates from 85% to 99.5%. At bodo, I worked in product marketing and made data-driven decisions using Power BI; my experience spans affiliate marketing, e-commerce, and markets from Ukraine to the USA.
```

## Experience

### CRM manager - Automation (current)

AUTODOC. Oct 2023 - Present

```text
• Successfully contributed to the enterprise migration to Braze CRM, leveraging 3 years of hands-on Braze experience to build and scale lifecycle automations.
• Grew CRM-attributed revenue to 2% of total company revenue by rebuilding lifecycle programs across 27 European markets, replacing manual campaigns with automated, data-driven journeys.
• Sustained sub-0.3% spam complaint rates across 34M+
```

### Email Marketing Manager

EPC Network, LLC.. Jul 2022 - Aug 2023

```text
• ESP Management: managed and collaborated with up to 10 different ESP from basic contract negotiations to configuring DNS records Warmed up 18 sending IPs from scratch using manual strategies as well as built flows. In total, managed up to 20+ projects, approximately 100-200K emails and databases with up to 600K leads.
• Deliverability Optimization: Improved email delivery rates from 85% up to 99
```

### Bereavement

Career Break. Feb 2022 - Jul 2022

```text
Russian full-scale invasion of Ukraine
```

### Product Marketing Manager

bodo. Sep 2020 - Apr 2022

```text
• made data-driven decisions using PowerBi;
• created TORs to connect providers of new services - warehouses/prices/terms of cooperation;
• distributed work between the content department, account managers, production, copywriters, designers;
• partially took SEO projects, adjusted landing pages;
• researched the market in search of excellent and unusual service providers;
• negotiated connecting
```

### Content Manager

bodo. Jun 2020 - Sep 2020

```text
Worked as Content Manager at bodo.
```

### Health and well-being

Career Break. Mar 2020 - Jun 2020

```text
Keep distance.
Stay safe.
Wash your hands.
Get a vaccine.
It's all about COVID-19.
```

### Part of team: Logistics, Sales, Content

keep. May 2019 - Apr 2020

```text
Part of team
Started as a Logistics manager, however, took care of content & other projects at the same time:

• set up a delivery system;
• signed a cooperation agreement with Rozetka;
• delivered and presented the brand's products in showrooms in Kyiv: from local showrooms to the Central Department Store (TSUM);
• managed the site on ocStore/Opencart base: posts, blogs, product cards, newsl
```

## Education

### Braze

Digital Strategist

```text
Feb 2026 · Expires Feb 2029
```

### BUSINESS ENGLISH ACADEMY

English Upper-Intermediate (B2)

```text
Dec 2025
```

### Braze

Braze Certified Practitioner

```text
Jan 2025 · Expires Jan 2028
```

### Kyiv National University of Culture and Arts

Bachelor's degree (unfinished), Audiovisual art and production. 2017 - 2019

## Tech stack

- OpenCart
- Braze
- Liquid
- Power BI

To contact Maksym, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Gene Schastnyy](https://himalayas.app/@geneschastnyy): Senior Marketing Manager, BusyRebel.io
- [Maria Leontieva](https://himalayas.app/@marialeontieva): Product Management Lead, GlobalLogic
- [Svitlana Medvedyk](https://himalayas.app/@svitlanamedvedyk): Head of Sales & Marketing, Brainz
- [Anna Zlydenna](https://himalayas.app/@annazlydenna): Content Manager, AmoApps
- [Anna Redkolis](https://himalayas.app/@annaredkolis): CRM Manager, PE KTS
- [Viola Khaustova](https://himalayas.app/@violakhaustova): International Partnerships Manager, Promodo Digital Agency
- [Oleksandr Yalanskyi](https://himalayas.app/@oleksandryalanskyi): Head of CRM, Unknown
- [Inna Shevchenko](https://himalayas.app/@innashevchenko): Marketing Lead, Salesmsg
- [Dauren Gab](https://himalayas.app/@daurengab): Product Manager | Marketing Manager, RocketUp
- [Максим Щипанов](https://himalayas.app/@0009447): CRM Integrator / Digital Specialist, Adart