# Luiza Coronato

Luiza Coronato is a remote worker on Himalayas, Founding Graphic Designer at CharacterHub, based in Brazil.

Source: https://himalayas.app/@luizacoronato

```text
Graphic designer and art director at CharacterHub who created its brand identity and scalable design system.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 50k+ USD |
| Job categories | Graphic Designer, Art Director, Game Artist, UX Designer |
| Skills | UI UX Design, Art Direction, Design Systems, Brand Identity, Wireframing, User Research, 2D Art Production, Sprite Sheets, Game Art, 2D Animation, VFX, Figma, Adobe Creative Suite, Photoshop, Adobe Illustrator |

## About

```text
At CharacterHub, I created and managed a comprehensive brand identity and scalable design system, reducing design-to-development hand-off time. I also developed and iterated on platform features based on quantitative user data.

At Alicerce Educação, I shaped the visual identity for educational gaming products and worked with school managers to turn complex schooling systems into engaging, gamified experiences for students. I managed a multidisciplinary team of artists and developers delivering game assets for academic release schedules.

At ToughCookieGames, I developed 2D assets including character designs, environment art, and sprite sheets, and created animations and visual effects for mobile and web games. My background also includes UX training and a degree in Architecture and Urban Planning.
```

## Experience

### Founding Graphic Designer

CharacterHub. Jan 2021 - Jan 2026

```text
Created and managed a comprehensive brand identity and scalable design system, reducing design-to-development hand-off time. Developed and iterated on platform features based on quantitative user data, improving user retention and interface clarity.
```

Skills: Design-Systems, Brand-Identity, UI-UX-Design, Data-Driven-UI-Integration, Cross-Functional-Collaboration, Growth-Marketing, Figma, Adobe-Creative-Suite

### Game Art Director

Alicerce Educação. Jan 2020 - Jan 2021

```text
Spearheaded the visual identity for educational gaming products, ensuring alignment with the company's core pedagogical mission. Collaborated with school managers to translate complex schooling systems into engaging, gamified experiences for students.
```

Skills: Art-Direction, Visual-Strategy, Stakeholder-Synthesis, Creative-Leadership, Team-Management, Game-Development

### 2D Generalist Artist

ToughCookieGames. Jan 2019 - Jan 2021

```text
Developed all 2D visual assets, including character designs, environment art, and complex sprite sheets for mobile/web gaming. Created 2D animations and visual effects that enhanced gameplay feel and user feedback loops.
```

Skills: 2D-Art-Production, Sprite-Sheets, Animation, VFX, Brand-Consistency, Aseprite, Adobe-Creative-Suite

## Education

### Quanta Academia de Arte

Digital Art Finalization, Digital Art. 2020 - 2021

```text
Focused on composition, color theory, light/shadow, and edge control in digital art finalization.
```

### Mergo User Experience

UX Professional Training, User Experience. 2020 - 2020

```text
Focused on end-to-end UX process from user research to high-fidelity UI development.
```

### Universidade Mackenzie

Bachelor's, Architecture and Urban Planning. 2011 - 2017

```text
Bachelor's degree in Architecture and Urban Planning from Universidade Mackenzie.
```

## Tech stack

- Figma
- Adobe Photoshop
- Gemini
- Adobe Illustrator
- Adobe After Effects
- ChatGPT
- Procreate
- Claude

To contact Luiza, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Marilia Yonekawa](https://himalayas.app/@mariliayonekawa): UX/UI Leader, Audaces
- [Bruno Jaquinto](https://himalayas.app/@brunojaquinto): Founder, Galio Studio
- [Ticiane Takahara Araujo](https://himalayas.app/@ticianetakahara): Game Art Generalist, Berimbau Game Studio
- [Lucas Oliveira](https://himalayas.app/@lucasoliveira6): Senior Designer/Art Director, Limnia Design
- [Miguel Lyra](https://himalayas.app/@miguellyra): Game Designer & Artist, Self Employed
- [Pinkoei User](https://himalayas.app/@pinkoeiuser): Contract Illustrator, ArcTouch
- [Levi Medeiros](https://himalayas.app/@levimedeiros): Freelance Digital Art & Game Design, Self employed
- [Mauro Neto](https://himalayas.app/@mauroneto): Freelancer, Self employed
- [Giovana Ribeiro](https://himalayas.app/@giovanaribeiro): Immersive Experience Development Intern, Pontifical Catholic University of Paraná (PUCPR)
- [Cristian Brocca](https://himalayas.app/@cristianbrocca): Designer, Trakto