# Luiza Corado

Luiza Corado is a remote worker on Himalayas, Communications and Marketing Consultant at Fly Educação, based in Brazil.

Source: https://himalayas.app/@luizacorado

```text
Brand Strategist and Designer. I led BigDataCorp’s rebrand, contributing to 500+ new enterprise clients and 700k+ web visitors.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 42k-60k USD |
| Job categories | Brand Strategist, Brand Designer, Creative Designer, Graphic Designer, Art Director |
| Skills | Brand Strategy, Brand Positioning, Brand Identity, Brand System, Brand Governance, Brand Guidelines, Visual Identity, Design Systems, Component Libraries, Digital Design, Art Direction, Campaign creative, Data Visualization, Infographics, Editorial Design |
| Portfolio | https://docs.google.com/presentation/d/1x_zjq0kO8JvUfTUDjcQV5l5cEprCLrsJdm6QkqD49CU/edit |
| LinkedIn | https://https://www.linkedin.com/in/luizacorado/ |
| Behance | https://https://behance.net/luizacorado |

## About

```text
At Martin Luz, I led end-to-end branding and visual identity work for tech, finance, and corporate clients, translating complex technology into clear brand narratives. For BigDataCorp, I contributed to a complete rebrand associated with 500+ new enterprise clients and 700k+ unique web visitors.

I built digital design systems and component libraries in Figma and Adobe Creative Cloud, and translated complex data into infographics, visualizations, and executive reports for Economatica and Exponential Capital. I also integrated generative AI workflows into creative ideation and prototyping.

At Fly Educação, I led and executed communications, branding, and marketing strategy, establishing brand guidelines, messaging, and visual identity standards. I coordinated content production and external contributors, and tracked performance metrics and quarterly OKRs.

Earlier, I supported and developed campaigns and visual work at Mutato, ADS Corporate Communications, and Martin Luz for clients including Medtronic, Quem Disse, Berenice?, Otima, and Facebook Inc. I continue to volunteer as a graphic designer with Fly Education, working on NGO communications and visual identity.
```

## Experience

### Communications and Marketing Consultant

Fly Educação. Mar 2026 - Jun 2026

```text
Led and executed the annual communications, branding, and marketing strategy in alignment with PMO and Executive Leadership. Established institutional brand guidelines and coordinated technical production of digital content, driving community engagement and organic lead generation.
```

Skills: Brand-Strategy, Marketing-Strategy, Content-Strategy, Social-Media, Project-Management, OKRs, performance-reporting

### Brand Strategist and Designer

Martin Luz. Jan 2022 - Jan 2026

```text
Spearheaded comprehensive branding and visual identity systems for high-growth tech, finance, and corporate clients. Led the rebranding of BigDataCorp, contributing to its unicorn status with 40%+ growth, 500+ new enterprise clients, and 700k+ unique web visitors.
```

Skills: Brand-Strategy, Visual-Identity, Design-Systems, Figma, Adobe-Creative-Cloud, Data-Visualization, Generative-AI, Cross-Functional-Collaboration

### Graphic Designer

Fly Education. Mar 2017 - Jan 2024

```text
Volunteer graphic designer for NGO communication, including visual identity, illustration, video editing, presentations, photography, and social media management.
```

Skills: Visual-Identity, Illustration, Video-Editing, Photography, Social-Media

### Art Director

Martin Luz. Sep 2021 - Jan 2022

```text
Directed and executed integrated multimedia brand campaigns for Medtronic, developing digital assets, key visuals, print, and video collateral under strict regulatory and global brandbook governance.
```

Skills: Art-Direction, Campaign-Management, Digital-Assets, Print, Video, Brand-Governance

### Junior Art Director

Mutato. Jun 2020 - Feb 2021

```text
Supported the creative team in developing visual campaigns for social media for Quem Disse, Berenice?. Developed layouts and key visuals aligned with brand identity and contributed to creative process.
```

Skills: Art-Direction, Social-Media, Layout, Key-Visuals, Brand-Identity

### Junior Art Director

Martin Luz. Oct 2019 - Mar 2020

```text
Conceptualized, designed, and executed advertising and digital campaigns for Otima and Koosmetics. Managed a team of interns and art assistants to ensure high-quality work and on-time delivery.
```

Skills: Art-Direction, Campaign-Design, Social-Media, Team-Management, Brand-Identity

### Art Assistant

Martin Luz. Mar 2019 - Oct 2019

```text
Helped create and execute design, communication, and advertising strategies for Facebook Inc., Otima, and Exo Hair. Developed visual identity concepts and created illustrations and art for various media.
```

Skills: Visual-Identity, Illustration, Social-Media, Presentation-Skills, Advertising

### Creative Internship

Martin Luz. Feb 2018 - Mar 2019

```text
Gained experience in creating and executing design, communication, and advertising strategies for clients including BPP, BePay, Ledcom, Sercom, Economatica, and BrFinancial. Collaborated with art directors and designers on branding concepts.
```

Skills: Branding, Communication-Skills, Social-Media, Illustration, Art-Direction

### Marketing and Design Intern

ADS Corporate Communications. Jan 2016 - Aug 2016

```text
Conceived design strategies, published ebooks, managed social media, and created graphic material for internal and external dissemination for the PR agency.
```

Skills: Design-Strategy, eBook-Publishing, Social-Media-Management, Graphic-Design

## Education

### PUCRS - Pontifícia Universidade Católica do Rio Grande do Sul

MBA, Marketing, Branding e Growth. 2023 - 2024

```text
MBA in Marketing, Branding and Growth from PUCRS, completed in 2024.
```

### Centro Universitário Belas Artes de São Paulo

Bachelor's Degree, Graphic Design. 2015 - 2018

```text
Bachelor's Degree in Graphic Design from Centro Universitário Belas Artes de São Paulo, completed in 2018.
```

## Tech stack

- Typography
- Figma
- Adobe Photoshop
- Adobe InDesign
- Adobe Illustrator
- Midjourney
- Adobe Firefly
- ChatGPT
- Adobe Creative Cloud

To contact Luiza, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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