# Luis Gustavo Pereira e Souza

Luis Gustavo Pereira e Souza is a remote worker on Himalayas, Product Consultant at Akross, based in Brazil.

Source: https://himalayas.app/@luisgustavopereiraes

```text
Product marketing and innovation manager at Claro who led its 5G launch and eSIM implementation in Brazil.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 25k+ BRL |
| Job categories | Product Marketing Manager, Product Manager, Marketing Manager |
| Skills | Product Lifecycle Management, Go To Market Strategy, Product Marketing, Product Portfolio Management, Product Roadmapping, Pricing Strategy, P&L management, Business Modeling, Commercial Planning, Strategic Marketing, Market Analysis, Competitive Intelligence, Business Case Development, Strategic Partnerships, Project Management |
| LinkedIn | https://linkedin.com/in/gustavosouza-executivoprodutos |

## About

```text
At Claro, I led the launch and positioning of 5G, using marketing initiatives and event activations to increase brand visibility and reinforce perceptions of innovation.

I also implemented eSIM in Brazil in collaboration with Apple, Samsung, and Motorola, strengthening the digital portfolio and customer experience in connected solutions.

At V.TAL, I developed wholesale products across their lifecycle, designed pricing strategies, and helped structure the Product area. I managed a portfolio generating R$2.5B annually in wholesale revenue.

At Nextel, I developed products and partnerships and built business cases to support growth and investment decisions. The Services Portal I implemented generated R$250M annually in net revenue.
```

## Experience

### Product Consultant

Akross. May 2025 - Sep 2025

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Structured the Claro Wi-Fi strategy and roadmap, connecting product evolution to market opportunities, demand generation, and revenue expansion. Developed the implementation plan and go-to-market strategy, prioritizing initiatives and aligning stakeholders.
```

Skills: Go-To-Market, Market-Analysis, Benchmarking, KPI-Monitoring, Stakeholder-Management, Strategic-Planning

### Senior Manager – Wholesale Products

V.TAL. Feb 2023 - Feb 2025

```text
Developed products across all lifecycle stages, from ideation to performance management. Structured the Product area by defining processes, procedures, and system integrations, and designed pricing strategies considering costs, competition, demand, and market positioning.
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Skills: Product-Lifecycle-Management, Pricing-Strategy, Salesforce, Stakeholder-Coordination, Portfolio-Management

### Product Marketing & Innovation Manager

Claro. Mar 2020 - Feb 2023

```text
Conducted market analysis, trend assessment, and benchmarking to identify opportunities in Trade Marketing, commercial activations, and strategic partnerships. Developed go-to-market strategies and integrated marketing plans, aligning global product objectives with communication initiatives, lead generation, and commercial targets.
```

Skills: Go-To-Market, Market-Analysis, Benchmarking, Product-Launch, Cross-functional-Coordination, Brand-Activation, ESIM, Connected-Car

### Marketing Coordinator

Nextel. Jul 2013 - Mar 2020

```text
Developed and evolved products and marketing partnerships across the entire value chain, connecting business strategy, market positioning, and value creation. Built business cases, business plans, and feasibility analyses, and managed vendors and strategic partnerships.
```

Skills: Business-Case-Development, Vendor-Management, Strategic-Partnerships, CRM, Engagement-Programs

### Process Analyst

Banco Safra. Oct 2011 - Jul 2013

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Worked as a Process Analyst at Banco Safra.
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### Consultant

[PwC](https://himalayas.app/companies/pwc). Jul 2008 - Oct 2010

```text
Worked as a Consultant at PwC.
```

### Strategic Planning Intern

Vivo. Jun 2007 - Jun 2008

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Worked as a Strategic Planning Intern at Vivo.
```

## Education

### IBMEC São Paulo

MBA, Artificial Intelligence, Data Science and Big Data for Business

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MBA in Artificial Intelligence, Data Science and Big Data for Business, in progress with expected completion in November 2026.
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### ESPM

Postgraduate Degree, Business Management

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Postgraduate degree in Business Management with emphasis in Marketing, completed in 2016.
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### FAAP

Bachelor's Degree, Business Administration

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Bachelor's degree in Business Administration, completed in 2009.
```

## Tech stack

- Salesforce

To contact Luis Gustavo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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