# luciana goltcher

luciana goltcher is a remote worker on Himalayas, Media Manager at SOMOS, based in Brazil.

Source: https://himalayas.app/@lucianagoltcher

```text
Marketing and Media executive who led campaigns for Sadia, Engov, Benegrip, Citroën and Peugeot, managing media investments exceeding BRL 250 million.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 20k+ BRL |
| Job categories | Marketing and Media, Marketing Manager, Marketing Consultant, Marketing Specialist, Media Supervisor, Media Coordinator |
| Skills | Media Strategy, Media Planning, Integrated Campaigns, Digital Marketing, Digital Performance, Marketing Strategy, Go To Market Strategy, Budget Management, KPI development, Performance Analysis, Google Analytics, Google Trends, Microsoft Dynamics, Google Ads, TGI |
| LinkedIn | https://linkedin.com/in/lutajgoltcher |

## About

```text
At HYPERA PHARMA, I structured the media department, defining its processes, governance and KPIs. I managed an annual media budget exceeding BRL 250 million and planned media for more than 15 brands.

At EDP Brasil, I planned and executed digital and offline campaigns for Mercado Livre de Energia and Solar Digital. I monitored KPIs using dashboards, Google Analytics, Google Trends and Dynamics, and prioritized markets to focus budgets on strategic regions.

At PIC PAY´s Fintech, I led the fintech launch strategy, from brand creation through Go-to-Market planning. I also developed its visual identity and positioning, and established a measurement framework across marketing, product, UX, CRM and media.

Earlier, at HAVAS WORLDWIDE, I managed integrated media campaigns for Reckitt Benckiser, Citroën and Even, and participated in pitches including the Citroën account win. My experience also includes consulting for small businesses and media planning for brands including Peugeot, Google and Duracell.
```

## Experience

### Media Manager

SOMOS. Nov 2025 - Aug 2026

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Led media strategy for customer acquisition in large-scale campaigns, connecting business objectives, communication, channels and performance. Managed integrated digital and offline media, defining strategy, investment regionalization, KPIs and optimization priorities.
```

Skills: Media-Strategy, Digital-Media, Offline-Media, KPI-Management, Campaign-Optimization, Executive-Reporting

### Media Manager

REPENSE AGENCY. Jul 2025 - Nov 2025

```text
Led integrated media strategies and plans (online/offline) for Hcor, Syngenta, Instituto Natura, Banco BS2 and DAF, connecting communication, creativity and performance to business objectives. Structured performance monitoring processes and reporting models to support decision-making and results optimization.
```

Skills: Media-Planning, Digital-Media, Offline-Media, Performance-Monitoring, Reporting, Decision-Support

### Marketing & Growth Consultant

EDP Brasil. May 2023 - Jan 2025

```text
Planned and executed digital and offline media campaigns for Mercado Livre de Energia and Solar Digital, considering the full consumer journey. Monitored KPIs through dashboards and Google Analytics, Google Trends and Dynamics.
```

Skills: Digital-Media, Offline-Media, Google-Analytics, Google-Trends, Dynamic, KPI-Monitoring, Budget-allocation

### Marketing Leader

PIC PAY's Fintech. Sep 2021 - Dec 2022

```text
Led fintech launch strategy from brand creation to Go-to-Market planning. Developed visual identity, positioning, brand purpose, brand book and manifesto video, and aligned marketing and media planning with customer journey and business goals.
```

Skills: Brand-Strategy, Go-To-Market, Marketing-Planning, Media-Planning, KPI-Frameworks, Agency-Management, Consumer-Research

### Marketing e Digital Media

CONSULTING. Aug 2019 - Aug 2021

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Consulting for small businesses focused on Instagram management and Google Search campaigns. Planned media for clients including Peugeot, Citroën, Google, Duracell and Solidcam, and executed GE Healthcare marketing and activation campaigns.
```

Skills: Instagram-Management, Search-Campaigns, Media-Planning, Marketing, Activation-campaign-strategy

### Media Manager

HYPERA PHARMA. May 2016 - Jul 2019

```text
Structured the company's media department, defining processes, governance and KPIs. Managed annual media budget exceeding BRL 250 million and strategic media planning for more than 15 brands.
```

Skills: Media-Planning, Budget-Management, KPI-Definition, Performance-Analysis, Negotiation, MediaTools

### Marketing Specialist

BRASIL FOODS. Nov 2011 - Jan 2015

```text
Developed strategic briefs and coordinated agencies. Managed integrated media (offline and digital) and analyzed campaign performance (post-buy and ROI).
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Skills: Strategy-Briefs, Agency-Coordination, Media-Management, Campaign-Analysis, ROI-Analysis, Budget-Management

### Media Sr Supervisor

HAVAS WORLDWIDE. Sep 2007 - Nov 2011

```text
Managed integrated media campaigns for Reckitt Benckiser, Citroën and Even. Developed online and offline media strategies and participated in pitches, including the Citroën account win.
```

Skills: Media-Planning, Digital-Media, Offline-Media, Pitch-Participation, Audience-Research, TGI, MONITOR, ADMedia, Comscore

### Media Supervisor

BORGHIERH LOWE. Apr 2006 - Sep 2007

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Planned media for clients including Melissa, Zap Imóveis, Bayard and Fox.
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Skills: Media-Planning

### Media Coordinator

LEW LARA. Jan 2003 - Apr 2006

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Coordinated media activities for the agency.
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## Education

### FAAP

College Degree, Advertising

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Completed a college degree in Advertising.
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### CENP

The New Media Ecosystem, Media

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Completed a course on The New Media Ecosystem.
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### IBMEC

IA for Business, Business

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Completed a course on AI for Business.
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### Digital House

Digital Marketing Management, Digital Marketing

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Completed a course in Digital Marketing Management.
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### ComSchool

ROI and Performance Metrics, Marketing

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Completed a course on ROI and Performance Metrics.
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### Startse

Growth & Sales Acceleration, Business

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Completed a course on Growth & Sales Acceleration.
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### Google

Google Ads Certification, Digital Marketing

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Earned Google Ads certification.
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### Hyper Island

Digital Marketing, Digital Marketing

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Completed a course in Digital Marketing.
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### Google

Google Analytics Certification, Analytics

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Earned Google Analytics certification.
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### Partners Academy

Digital Marketing Strategies, Digital Marketing

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Completed a course on Digital Marketing Strategies.
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## Tech stack

- Google Analytics
- Google Ads

To contact luciana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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