# Linda Kadeka-Harkova

Linda Kadeka-Harkova is a remote worker on Himalayas, Marketing Specialist at BEETCOMMUNITY, based in Latvia.

Source: https://himalayas.app/@lindakadeka-harkova

```text
Results-driven digital marketing specialist optimizing Meta and Google Ads to boost CTR, engagement, and measurable performance.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Latvia |
| Authorized to work in | Latvia |
| Job categories | Digital Marketing Specialist, Digital Marketing Specialist SEO, Marketing Specialist, Digital Marketing Assistant, Receptionist, Digital Marketing Professional, Digital Marketing Specialist, Event Coordinator |
| Skills | Meta Ads Manager, Google Ads, Paid Advertising, Audience Targeting, A B Testing, Campaign Optimization, performance reporting, KPIs, Content Creation, Canva, Competitor Research, Social Media and Content Management, Customer Feedback Analysis, Attentive, Excel |

## What I'm looking for

```text
I’m looking for a marketing role where I can run and optimize Meta and Google Ads, test creatives and audiences, and report performance clearly. I want a data-driven team that values real results—higher CTR, stronger engagement, and smarter strategy iteration.
```

## About

```text
I’m a results-driven Digital Marketing Specialist with hands-on experience running paid campaigns across Meta and Google Ads. I’m hands-on with audience targeting, A/B testing, and performance analytics—always aiming to improve real metrics for real clients.

At BEETCOMMUNITY, I managed and optimized Facebook and Google Ads with monthly budgets up to €1,000. I increased campaign engagement by 20–30% through precise audience targeting and creative testing, and improved CTR by approximately 15% using systematic A/B testing strategies. I also conducted competitor analysis to sharpen positioning and monitored KPIs to deliver performance reports that supported data-driven decisions.

Earlier, as a Digital marketing assistant/Events Coordinator, I managed social media content and supported paid advertising campaigns across platforms. I planned and executed promotional events with 50+ attendees to increase brand visibility, and I collected and analyzed customer feedback to improve campaign performance. I bring a structured, collaborative way of working—from content creation in Canva to clear reporting and iterative optimization.

I also enjoy stepping into fast-paced, early-stage environments where independent execution matters. Whether it’s keyword and audience optimization from a simulated Google Ads campaign (improving CTR by 18%), developing ad creatives, or refining strategy through market research, I focus on turning insights into outcomes. I communicate clearly, coordinate across channels, and stay customer-focused from first click to final performance.
```

## Experience

### Marketing Specialist

BEETCOMMUNITY. May 2025 - Aug 2025

```text
Managed and optimized Facebook and Google Ads campaigns with monthly budgets up to €1,000, increasing engagement by 20–30% and CTR by ~15% through audience targeting and A/B testing. Delivered KPI performance reports and performed competitor analysis to refine campaign positioning and messaging.
```

Skills: Competitive-Analysis, Meta-Ads, Google-Ads, Audience-Targeting, A-B-Testing, Campaign-Optimization, Performance-Analytics, KPIs, Creative-Testing

### Front Desk Receptionist

Pullman Riga Old Town. May 2023 - Oct 2023

```text
Handled 50+ client interactions per shift while maintaining high customer satisfaction. Coordinated bookings using digital management systems and improved workflow efficiency through organized front-desk operations.
```

Skills: Front-Desk-Reception, Customer-Service, Client-Interaction-Organization, Booking-Coordination, Digital-Management-Systems, Workflow-Optimization, Hospitality-Operations, Service-quality, Communication-Skills

## Education

### Riga Business School

Bachelor of Business Administration, Business Administration (Marketing & Business Strategy). 2023 - 2026

```text
Bachelor of Business Administration at Riga Business School (2023–June 2026) with a focus on marketing, business strategy, and high-end hospitality venues.
```

## Tech stack

- Gmail
- F#
- Canva
- Google Ads
- Attentive
- X++

To contact Linda, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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