# lee leoric

lee leoric is a remote worker on Himalayas, Lead UX Designer at AIAIV, based in Vietnam.

Source: https://himalayas.app/@leeleoric

```text
I lead UX strategy and design systems that simplify complex products and accelerate user value.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Vietnam |
| Authorized to work in | Vietnam |
| Salary expectations | 65k+ USD |
| Job categories | UX Designer, UI Designer, Product Designer, Design Systems Designer |
| Skills | UX Strategy, User Research, Information Architecture, Interaction Design, Wireframing, Prototyping, Usability Testing, Design Systems, DesignOps, Collaboration, Figma, FigJam, UI Design, Art Direction, UI, Component Libraries |

## What I'm looking for

```text
I'm looking to lead UX strategy and end-to-end product design, turning complex problems into simple, high-impact experiences that improve adoption, engagement, and growth.
```

## About

```text
At AIAIV, I drive UX strategy and 0→1 product formation, defining product direction, core use cases, and UX principles.

Previously at VNG Cloud, I owned UX for vServer, a core revenue driver, and reduced instance provisioning from about one minute to under 15 seconds. I also led vServer Monitoring and built design-system foundations for clearer observability and faster delivery.

Across NEC Vietnam, Zerogravity Asia, and Queenwatch Company, I’ve led end-to-end UX from research and problem framing through wireframes, prototypes, UI direction, and scalable interaction patterns.
```

## Experience

### Lead UX Designer (current)

AIAIV. Jan 2025 - Present

```text
Drove UX strategy and 0→1 product forming, defining product direction, core use cases, and UX principles. Built scalable foundations (IA, core flows, standards/patterns) to enable products to ship consistently and serve users.
```

Skills: UX-Strategy, Product-Strategy, Information-Architecture, Design-Systems, UX-principles

### Senior UX/UI Designer

VNG Cloud. Apr 2022 - Dec 2024

```text
Owned UX for vServer (core revenue driver), simplifying complex infra workflows into scalable experiences. Cut instance provisioning time from ~1 minute to <15s, improving speed-to-value. Led UX for vServer Monitoring: IA, key states, and interaction patterns to improve observability clarity and decision-making. Built/maintained design system & component library to improve consistency and delivery
```

Skills: UX-Design, UI-Design, Design-Systems, Component-Libraries, Information-Architecture, Interaction-Design, Observability, Cloud-Infrastructure

### Senior UX/UI Designer

NEC Vietnam. Mar 2020 - Apr 2022

```text
Led end-to-end UX: problem framing, wireframes, and flow design from low to high fidelity. Drove UI execution: art direction, UI guidelines, interface design, and interactive prototypes.
```

Skills: UX-Design, UI-Design, Wireframing, Prototyping, Interaction-Design, Art-Direction, UI

### UI/UX Designer

Zerogravity Asia. Jan 2018 - Mar 2020

```text
Owned UX delivery: defined user problems and produced low-to-high fidelity wireframes. Delivered UI design and prototypes, aligning visual direction with product goals and usability.
```

Skills: UX-Design, UI-Design, Wireframing, Prototyping, Visual-Design, Usability

### Graphics - UI Designer

Queenwatch Company. Oct 2016 - Jan 2018

```text
Designed graphics and user interfaces for the company.
```

Skills: Graphic-Design, UI-Design

## Education

### Nordic Corde

Product Design, Product Design. 2019 - 2020

```text
Completed a Product Design program at Nordic Corde from 2019 to 2020.
```

### Jönköping University

User Experience Design, User Experience Design. 2016 - 2019

```text
Studied User Experience Design at Jönköping University in Sweden from 2016 to 2019.
```

### University of Science

Computer Science, Computer Science. 2013 - 2016

```text
Studied Computer Science at the University of Science from 2013 to 2016.
```

## Tech stack

- Figma
- FigJam

To contact lee, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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