# Laszlo Van Leeuwen Laszlo Van Leeuwen is a remote worker on Himalayas, Founder at 3rd Person Music (3PM), based in South Africa. Source: https://himalayas.app/@laszlovanleeuwen ```text Creative director at LZLO building brand and digital experiences for Coinbase, MTN, and Mercedes-Benz. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | South Africa | | Authorized to work in | South Africa | | Salary expectations | 60k+ USD | | Job categories | UI UX Designer, Product Designer, UX Designer, Experience Designer | | Skills | Creative Direction, Product Design, UX Design, User Interface Design, Web3, Blockchain, Solana, Brand Strategy, Branding, Web Design, Digital Experience Design, User Research, Product Strategy, Product Management, Prototyping | | LinkedIn | https://linkedin.com/in/laszlovanleeuwen | ## About ```text At LZLO, I create brand, product, and digital experiences for organizations, startups, and creators. My work has included Coinbase, MTN, Mercedes-Benz, Red Bull, Novelship, and ayoba; I also founded 3rd Person Music, a Web3-native music ecosystem built on Solana. At MTN, I designed the ayoba super app from conceptualization through public launch and organized UX research to inform product improvements. I also make music as Laszlo Music, with more than 1,000,000 cumulative online streams, and previously founded and sold a creative marketing agency. ``` ## Experience ### Founder (current) 3rd Person Music (3PM). Nov 2025 - Present ```text I’m the founder of 3PM, a Web3-native music ecosystem built on Solana, that pays both artists and their fans directly in crypto, while giving independent creators full sovereignty over their art, audience, and income. Artists release and monetize music on-chain, retain full ownership of their work, and are protected by infrastructure that makes their music uncensorable and undeletable. Unlike oth ``` ### Creative Director & Digital Experience Designer (current) LZLO. Apr 2018 - Present ```text I’m the Founder & Creative Director of LZLO, a premium brand, product, and digital experience studio built to help forward-thinking organizations, startups, and creators bring their most ambitious ideas to life. At LZLO, we deliver world-class brand strategy, product design, digital products, and immersive experiences — from high-impact visual identities and UI/UX systems to 2D & 3D web experienc ``` ### Music Artist & Producer (current) Laszlo Music. Mar 2005 - Present ```text I'm an independent music artist with a strong foundation in professional music production and over a decade of international creative output. Completed formal music production training at SAE Institute and Cape Audio College. Released an extensive catalogue comprising 6 mixtapes, 1 studio album, 1 instrumental tape, and 13 singles, totaling 138 original songs, alongside 7 professionally produced ``` ### Lead Product Designer & Experience Designer Peach Worlds. Aug 2024 - Dec 2024 ```text Peach Worlds is the world's first no-code, AI-powered 3D website builder. Whereas 3D websites used to take months to design and a fortune to pay for, Peach Worlds makes the process fast, intuitive and affordable. Our builder is used by top brands in Web3, eCommerce, Fashion, Music & more. I was lead product designer for the builder itself, as well as experience designer assisting brands and fellow ``` ### Lead Experience Designer [Flight Story](https://himalayas.app/companies/flight-story). Feb 2024 - Sep 2024 ```text I lead the experience design team at Flight3, the Web3 marketing arm of Flight Story, leading the development of websites for top web3 brands like Coinbase, Fabric, Asaari, The Digital Commonwealth and more. ``` ### Co-founder, Brand Manager, Head Music Producer, Live Experience Designer The House of Waves. Feb 2022 - Apr 2023 ```text I co-founded a luxury recording studio 15m from the ocean in Nosara, Costa Rica. I helped design the studio space itself, designed the brand identity, the website, managed the social media channels and handled our marketing. I was head music producer, recording talented artists from around the world, and we designed a range of live experiences, from a live jam event with renowned producer Mose, to ``` Skills: Visual-Design, Photoshop, Management, Branding-and-Identity, Music-Industry, Digital-Marketing, Social-Networking, Music-Production, Logic-Pro, Music-composition, Social-Media-Marketing, Web-Design, Social-Media ### Product Owner, Lead UI/UX Designer & Systems Architect Persona VR. Jun 2021 - Apr 2022 ```text I designed a set of tools that intend to put the power to create the metaverse into the hands of the people, rather than having it centralized with a few big corporations. These tools include an NFT scanner app, allowing users to scan any object in their environment into a hyper-realistic, VR Ready NFT object; Life Cubes, interlinkable blockchain hosted VR spaces that can be populated with NFT obj ``` Skills: Adobe-XD, User-Research, User-Interface-Design, Photoshop, User-Experience-Design-(UED), Blockchain, Web3, Web-Design, Product-Design ### Lead UI/UX & Multimedia Designer + Marketing Professional [MTN](https://himalayas.app/companies/mtn-com). Jun 2019 - Jun 2021 ```text I was headhunted by MTN, recruited and worked on the ayoba super app from conceptualization, wireframes, mock-ups and prototypes all the way to public launch. I was the Lead Designer involved with designing the product from start to finish, as well as organizing, managing and assessing UX research campaigns for further product improvements. I later accepted an additional role in the marketing depa ``` Skills: Web-Development, Adobe-XD, Art-Direction, User-Research, Graphic-Design, Digital-Marketing, Visual-Design, Facebook, User-Interface-Design, Google-Docs, Management, Branding-and-Identity, HTML, Music-Industry, User-Experience-Design-(UED), Social-Networking, Advertising, Product-Management, SEO, Content-Strategy, Prototyping, Concept-Development, Written-Communication, Marketing, Communication-Skills, Strategy, Presentation-Skills, WordPress, Social-Media-Marketing, Team-Leadership, Digital-Identity, Web-Design, Product-Design, Product-Strategy, Ecommerce, Google-Analytics, Social-Media, Android, Email-Marketing ### Lead UI/UX & Multimedia Designer [Novelship](https://himalayas.app/companies/novelship). Mar 2018 - Apr 2019 ```text I was recruited by Novelship, a Singapore based start-up, and worked as Senior UI/UX designer, designing their online auction platform for luxury and limited edition fashion items. In terms of User Experience, I designed both the online experience and the in-person part of the experience that users encounter when buying or selling items. I carried a dual role, also joining the marketing team and d ``` Skills: Web-Development, Art-Direction, User-Research, Graphic-Design, Digital-Marketing, Visual-Design, Facebook, User-Interface-Design, Photoshop, Management, Branding-and-Identity, HTML, User-Experience-Design-(UED), Social-Networking, Advertising, Product-Management, SEO, Content-Strategy, Prototyping, Concept-Development, Written-Communication, Marketing, Communication-Skills, Strategy, Presentation-Skills, Social-Media-Marketing, Team-Leadership, Digital-Identity, Web-Design, Product-Design, Product-Strategy, Ecommerce, Google-Analytics, Social-Media, Email-Marketing ### Senior UI/UX & Multimedia Designer Klarity. Aug 2016 - Feb 2018 ```text At Klarity, I focused on multimedia design and UI/UX design for various top brands like Mercedes-Benz, Harley-Davidson, Thrifty Car Hire, Infiniti and more. I designed graphics for these brands to use across their social media channels, and helped redesign their localized websites, incorporating online booking systems which greatly helped to increase their revenues. ``` Skills: Web-Development, Art-Direction, Graphic-Design, Digital-Marketing, Visual-Design, Facebook, User-Interface-Design, Photoshop, Management, Branding-and-Identity, HTML, User-Experience-Design-(UED), Social-Networking, Advertising, SEO, Content-Strategy, Concept-Development, Written-Communication, Marketing, Communication-Skills, Strategy, WordPress, Social-Media-Marketing, Team-Leadership, Digital-Identity, Web-Design, Product-Design, Social-Media, Email-Marketing ### Creative Director Silver Songbird - Showbiz Branding, Media & Marketing Services. Apr 2015 - Sep 2016 ```text Silver Songbird was a creative marketing agency that I launched with a team of 9 creatives whom I lead, with a specific focus on servicing the entertainment industry. We aided creatives with their content creation process and their marketing campaign from start to finish. We grew fast, and our clients included various top South African and Nigerian entertainers. After just over a year, I received ``` Skills: Art-Direction, Digital-Marketing, Photoshop, Music-Industry, Music-Production, Marketing, Music, Social-Media-Marketing, Web-Design ### Mid-Level UI/UX Designer & Marketing Prof Tray International. Feb 2014 - Apr 2015 ```text At Tray International, I lead a team of 6 other designers and developers in designing websites, online games, social media graphics and cross platform experiences for some of world’s biggest removal companies, including AGS, Pickfords, Stuttafords, Executive Relocations, Magna-Thomson, and more. I left to start my own creative agency. ``` Skills: Web-Development, Digital-Marketing, User-Interface-Design, Branding-and-Identity, User-Experience-Design-(UED), Written-Communication, Marketing, Communication-Skills, WordPress, Team-Leadership, Digital-Identity, Web-Design, Email-Marketing ### Founder, Head Music Producer & Label Manager Regime Records - Record Label / Artist Development Firm. Sep 2012 - Feb 2014 ```text Regime Records was a small artist development company founded in Cape Town, South Africa, specializing in developing urban styled artists. Under direction of myself, Regime Records’ 9 artists were unique, authentic and genius at what they do, working on compositions created by a network of producers around the world, with the goal of giving a fresh universal twist to hip hop through introducing to ``` Skills: Web-Development, Record-Labels, Songwriting, Art-Direction, Graphic-Design, Digital-Marketing, Visual-Design, Facebook, User-Interface-Design, Photoshop, Management, Branding-and-Identity, HTML, Music-Industry, User-Experience-Design-(UED), Social-Networking, SEO, Music-Production, Content-Strategy, Concept-Development, Logic-Pro, Written-Communication, Marketing, Music-composition, Communication-Skills, Strategy, Music, Presentation-Skills, WordPress, Social-Media-Marketing, Team-Leadership, Recording, Web-Design, Ecommerce, Social-Media ### UI/UX & Multimedia Designer + Social Media Marketer Pro Soccer Store. Jan 2011 - Jun 2012 ```text Pro Soccer is Africa’s largest online soccer merchandise store. I designed web pages for promotional campaigns and marketing funnels, assisted with overall online store maintenance, designed promotional graphics and ran/managed their social media marketing. I left because I wanted to study music and I no longer had time to work an office job, and my employer became my freelance client. ``` Skills: Art-Direction, Graphic-Design, Digital-Marketing, Visual-Design, Facebook, User-Interface-Design, Photoshop, Branding-and-Identity, User-Experience-Design-(UED), Social-Networking, SEO, Content-Strategy, Written-Communication, Marketing, Communication-Skills, Strategy, Social-Media-Marketing, Web-Design, Ecommerce, Google-Analytics, Social-Media, Email-Marketing ## Education ### SAE Institute South Africa Higher Certificate, Sound Production. 2011 - 2013 ### Cape Audio College Electronic Music Production. 2010 - 2010 ## Tech stack - Blockchain - Google Docs - Google Analytics - Figma - Adobe Photoshop - Adobe XD - WordPress - Webflow - Solana - Android - Facebook To contact Laszlo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Rodgers Cee](https://himalayas.app/@rodgerscee): Multimedia Specialist, Ministry of Illusion - [Bradley Stricker](https://himalayas.app/@bradleystricker): Senior Product Designer , Luno - [Anthony Horne](https://himalayas.app/@anthonyhorne): Senior UI/UX Designer, Invesp LLC - [Lwazi Vuyo Nozulu](https://himalayas.app/@lwazivuyonozulu): Co Founder & Marketing Consultant, IMAG Agency - [Jason Groenewald-Bure](https://himalayas.app/@jasongroenewald-bure): Senior UI/UX Designer, Now Boarding - [Bernhard Zulch](https://himalayas.app/@bernhardzulch): Senior Product Designer, BluegrassDigital.com - [Clement Nkoko](https://himalayas.app/@clementnkoko): UX Designer / Senior UI/UX Product Designer, Hyphen Technology - [Karma Spies](https://himalayas.app/@karmaspies): Design Lead Product, Digital & Brand, Independent - [Brendon Hull](https://himalayas.app/@brendonhull): UX Lead, xneelo (Pty) Ltd - [Jamie Godwin](https://himalayas.app/@jamiegodwin): UI/UX Designer, Contract, First National Bank (FNB)