# kratika gupta

kratika gupta is a remote worker on Himalayas, Senior Data Analyst at TextNow, based in United States.

Source: https://himalayas.app/@kratikagupta2

```text
I build trusted analytics platforms, ML forecasts, and executive dashboards that improve growth and operational decisions.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Job categories | Data Analyst, Business intelligence Engineer, Business Analyst, Data Engineer, Analytics Engineer, Salesforce Consultant, Analytics Analyst, Data Science Analyst, Financial Data Analyst, IT Data Analyst, Data Analytics Specialist, Research Data Analyst, Data Intelligence Analyst, AI Data Analyst, Data Science |
| Skills | SQL, R, Snowflake, DBT, AWS RedShift, AWS Glue, Tableau, Mixpanel, Executive Reporting, A B Testing, Experimentation Design, regression, Gradient Boosting, Ensemble Analysis, Machine Learning, KPI Design, Customer Lifecycle, Cohort Analysis, Cursor, Claude, GitHub Co Pilot, Snowflake Cortex Search, Excel, Google Sheets, Git, GitHub, Jira, Python, Data Quality, Data Modeling, NLP, Text Analytics, Salesforce |

## About

```text
At TextNow, I own end-to-end analytics for the eSIM business, consolidating 15 siloed tables into six production Snowflake assets that enable company-wide self-service metrics. I build SIM lifecycle, retention, and revenue models using SQL, dbt, Mixpanel, and AI-assisted engineering tools.

Previously at AWS Training and Certification, I led ML forecasting, unified roughly 150 metrics, and automated reporting from 30 hours per week to 10 minutes. Across AWS, Fractal Analytics, and Wipro, I've translated sales, customer, and operational data into forecasting, dashboarding, incentive, and NLP analytics that drive measurable business outcomes.
```

## Experience

### Senior Data Analyst

[TextNow](https://himalayas.app/companies/textnow). Dec 2025 - Aug 2026

```text
Owned analytics end-to-end for TextNow's eSIM business, from data modeling to insight delivery, using AI-assisted engineering and SQL/dbt to ship production-grade data. Led data consolidation, SIM lifecycle analytics, and revenue analytics initiatives.
```

Skills: SQL, DBT, Snowflake, Mixpanel, Cursor, Claude, ETL, Data-Modeling, Revenue-Analytics

### Business Intelligence Engineer II

AWS Trainings and Certifications Org. Sep 2019 - Nov 2024

```text
Served as analytics tech lead, turning fragmented reporting into ML-driven forecasting, unified org-wide KPIs, and real-time dashboards. Delivered a 38% increase in individuals trained and ~2% org revenue growth through ML forecasting models.
```

Skills: SQL, R, Snowflake, AWS-RedShift, AWS-Glue, Tableau, ETL, Machine-Learning, A-B-Testing, Data-Quality, KPI-development

### Graduate Assistant

Center for Business Analytics, University of Cincinnati. Aug 2018 - Sep 2019

```text
Applied statistical and ML modeling to real-world business and environmental datasets as a graduate research assistant in predictive analytics.
```

Skills: R, regression, Gradient-Boosting, predictive-modeling

### Senior Business Analyst

[Fractal Analytics](https://himalayas.app/companies/fractal). Jun 2016 - May 2018

```text
Advised enterprise clients on sales and marketing analytics, building ML forecasting and incentive-design solutions that translated directly into measurable revenue impact.
```

Skills: Machine-Learning, Sales-Forecasting, Incentive-Design

### Associate Salesforce Consultant

[Wipro Technologies](https://himalayas.app/companies/wipro-limited). Jun 2014 - Jun 2016

```text
Built NLP-driven text-mining analytics on live customer feedback, giving enterprise leadership real-time visibility into field sentiment to inform product strategy.
```

Skills: NLP, Text-Analytics, Salesforce, Sentiment-Analysis

## Education

### University of Cincinnati

Master of Science, Business Analytics. 2018 - 2019

```text
Graduate assistant in predictive analytics, applying statistical and ML modeling to real-world business and environmental datasets.
```

## Tech stack

- AWS Glue
- GitHub
- Salesforce
- dbt
- Mixpanel
- Jira
- Google Sheets
- SQL
- Cursor
- GitHub Copilot

To contact kratika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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