# Kishan Rastogi

Kishan Rastogi is a remote worker on Himalayas, Manager, Marketing Operations Production at Anaplan, based in India.

Source: https://himalayas.app/@kishanrastogi

```text
Marketing Operations Manager at Anaplan who built AI tools to audit Marketo forms and turn campaign metrics into insights.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 1016k+ INR |
| Job categories | Marketing Operations Manager, Marketing Operations Specialist, Marketing Automation Manager, Revenue Operations Manager |
| Skills | Marketing Operations, Marketing Automation, Campaign Operations, CRM Governance, Marketo Salesforce Integration, Lead Lifecycle Management, Lead Routing, Database Governance, GDPR Compliance, CCPA Compliance, Consent Management, Marketing Attribution, Event Registration Operations, Incident Management, Root Cause Analysis |

## About

```text
At Anaplan, I direct global marketing operations and campaign production, partnering with marketing, web, legal, and business systems teams to launch campaigns in Marketo and Salesforce.

I built an AI-powered Automatic Form Compliance Agent to audit Marketo forms, and developed AI Campaign Insights using Gemini AI to turn campaign metrics into takeaways for marketing leadership.

For global Anaplan Connect events, I served as Registration Lead, coordinating registration setups, platform integrations, and on-site badge printing. I also manage Marketo–Salesforce sync health and lead compliance across GDPR, CCPA, and opt-in consent frameworks.
```

## Experience

### Manager, Marketing Operations Production (current)

[Anaplan](https://himalayas.app/companies/anaplan). Jul 2023 - Present

```text
Direct global marketing operations and campaign production, partnering with Sales, Field Marketing, Legal, Web, and Business Systems to execute campaigns and enforce CRM compliance. Lead the global Marketing Operations Production function, serving as the central point of contact for campaign execution, operational governance, and process improvement.
```

Skills: Marketo-Engage, Salesforce, GDPR, CCPA, Campaign-Operations, Lead-Routing, Database-Governance, AI-Implementation, Gemini, Agentspace, Event-Operations, Incident-Management, Team-Leadership

### Team Lead – Marketing Operations & Customer Success

RightWave

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Managed and mentored a team of seven marketing operations specialists and customer success coordinators to maintain consistent quality and delivery standards. Designed and standardized operational templates and QA checklists, which reduced asset creation errors and improved campaign deployment times.
```

Skills: Team-Leadership, Process-Standardization, QA, Customer-Success, Campaign-Execution

### Senior Lead Flow Specialist & MarTech

[Gartner](https://himalayas.app/companies/gartner)

```text
Managed and refined Salesforce lead lifecycle workflows and automated routing rules to reduce lead response times and handoff friction. Investigated and resolved critical lead attribution errors and sync discrepancies between marketing automation and CRM databases.
```

Skills: Salesforce, Lead-Lifecycle-Management, Data-Quality, Attribution, Integration, Stakeholder-Management

## Education

### DIT University

Bachelor of Technology, Electronics and Communication Engineering

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Pursued a Bachelor of Technology in Electronics and Communication Engineering at DIT University.
```

### Marketo

Marketo Engage Business Practitioner, Marketing Automation

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Earned the Marketo Engage Business Practitioner certification.
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### Demandbase

Demandbase ABM Advanced Certification, Account-Based Marketing

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Earned the Demandbase ABM Advanced Certification.
```

### PMI

PMI-ACP Prep Certification, Agile Project Management

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Completed the PMI-ACP Prep Certification.
```

## Tech stack

- Splash
- HubSpot
- Wrike
- Workfront
- Demandbase
- SQL

To contact Kishan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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