# Kiara Loreley Fernandez Diaz

Kiara Loreley Fernandez Diaz is a remote worker on Himalayas, Assistant Brand Manager at Reckitt Benckiser, based in Belgium.

Source: https://himalayas.app/@kiaraloreleyfernande

```text
Assistant Brand Manager at Reckitt, leading Dettol’s Benelux website migration and growing organic traffic by 20%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Belgium |
| Authorized to work in | Belgium |
| Salary expectations | 40k+ EUR |
| Job categories | Marketing Professional, Marketing Analyst, Creative Analyst, Marketing Project Managers, Business Executive |
| Skills | Brand Management, Campaign Development, Content Strategy, Content Creation, SEO, Social Media Marketing, Marketing Analytics, Market Analysis, Project Management, Community Management, Copywriting, Search Engine Advertising, Event Coordination, Influencer Marketing, User Generated Content |

## About

```text
At Reckitt Benckiser, I led the Benelux Dettol website migration with a content-first SEO approach, increasing organic traffic by 20% and time on site by 10%. I also managed concurrent agency projects, adapting global strategy into local messaging and artwork.

At Parque Arauco, I led messaging and visuals for a first-ever 360° multi-brand campaign across TV, social media and in-store, exceeding targets by up to 50%. I also organized a fashion show and secured its full budget through sponsorships from mall tenants.

At Wild Foods, I automated educational post creation with AI, cutting production time by 70%, and introduced UGC and TikTok Shop livestreams. Earlier, at Danone, I launched a digital platform and built a community of more than 5,000 mothers.
```

## Experience

### Assistant Brand Manager (current)

[Reckitt Benckiser](https://himalayas.app/companies/reckitt). Jun 2026 - Present

```text
Led the Benelux Dettol website migration with a content-first SEO approach, increasing organic traffic by 20% and improving time on site by 10%. Managed 10+ concurrent projects with agencies, adapting UK global strategy into local messaging.
```

Skills: SEO, Content-Strategy, Project-Management, Brand-Management, Localization, Agency-Management

### Marketing Analyst

Parque Arauco. May 2024 - Jul 2025

```text
Led messages and visuals across TV, social media and in-store for the first-ever 360° multi-brand campaign, reallocating budget based on channel performance and exceeding targets by up to 50%. Organized a high-profile fashion show, securing 100% of the event's budget through sponsorships.
```

Skills: Campaign-Management, Budget-allocation, Event-Coordination, Sponsorship, Multi-channel-Marketing

### Creative Analyst

Wild Foods. Jun 2023 - May 2024

```text
Automated the creation of educational static posts with AI, cutting production time by 70%. Introduced UGC and TikTok Shop livestreams into the content mix, producing 40+ creator pieces and boosting monthly impressions by 2.5x.
```

Skills: AI-Tools, Content-Creation, UGC, TikTok, Social-Media-Marketing, Automation

### Marketing Project Manager

[Danone](https://himalayas.app/companies/danone). Jun 2022 - Jun 2023

```text
Launched a digital platform, defining content strategy and building a 5,000+ mother community. Coordinated 10+ content calendars in Kontentino, adapting copy by market and reviewing content before publication.
```

Skills: Content-Strategy, Community-Management, Project-Management, Kontentino, Copywriting

### Marketing Analyst

Beiersdorf. Jan 2022 - Jun 2022

```text
Negotiated partnerships with top beauty influencers (+2M Instagram followers), adapting messages to consumer profiles through targeted digital content and increasing engagement rates by 10% vs the previous year.
```

Skills: Influencer-Marketing, Partnership-Negotiation, Digital-Content, Engagement-Optimization

### Business Executive

Alicorp. May 2021 - Jan 2022

```text
Assisted in the development of a new hot sauce brand for the US market, now sold in over 30 points of sale and on platforms like Amazon.
```

Skills: Product-Development, Market-Analysis, Brand-Development

## Education

### Vlerick Business School

Master in Marketing Strategy, Marketing Strategy. 2025 - 2026. Grade: Great Distinction

```text
Master in Marketing Strategy, graduated with Great Distinction, top 25% of the class.
```

### University of La Verne

Executive Management Program, Strategic Management & International Marketing. 2022 - 2022

```text
Executive Management Program in Strategic Management & International Marketing, completed with a high-potential partial scholarship.
```

### Universidad del Pacífico

Bachelor in International Business, International Business. 2017 - 2022. Grade: 16.43/20

```text
Bachelor in International Business with a GPA of 16.43/20, awarded Honor to the Merit Award 2022 for second place in the graduating class.
```

## Tech stack

- Canva
- Power BI

To contact Kiara Loreley, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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