# Kelly User

Kelly User is a remote worker on Himalayas, Founder & Principal at EchoTribe, based in United States.

Source: https://himalayas.app/@kellyuser9

```text
Affiliate partnerships leader at EchoTribe who built commerce tools and programs that turn shopping intent into measurable revenue.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 120k+ USD |
| Job categories | Affiliate Marketing Director |
| Skills | Affiliate Marketing, Partnership Development, Affiliate Program Management, Performance Marketing, Commercial Partnerships, Media Sales, Sponsorship Sales, Negotiation, Retailer Economics, Attribution, Incrementality, Campaign Optimization, Creator Commerce, Cross Border Commerce, Salesforce |
| Website | https://kelly.echotribe.ai |
| LinkedIn | https://linkedin.com/in/kellyhagensd |

## About

```text
At EchoTribe, I work with creators, media businesses and consumer brands on affiliate strategy, monetization and partner development. I’ve built tools and dashboards for merchant research, attribution, reporting and partner prioritization.

Across Mavely, Wirecutter (The New York Times), Dealmoon and other commerce businesses, I’ve developed affiliate programs, negotiated commissions and placements, and grown brand and retailer relationships. I know the affiliate ecosystem from the perspectives of brands, publishers, platforms and agencies.
```

## Experience

### Founder & Principal (current)

EchoTribe. Jan 2024 - Present

```text
Founded and leads an affiliate, creator commerce, and AI-enabled partnership infrastructure company, working directly with creators, media businesses, and consumer brands on affiliate strategy, monetization, and partner development.
```

Skills: Affiliate-Marketing, Monetization, Partner-Development, Performance, AI-Tools, Dashboarding, Attribution, Reporting, Partner-Prioritization

### Brand Partnership Director

Mavely. Sep 2022 - Mar 2024

```text
Owned enterprise brand relationships from first conversation through negotiation, activation, optimization, and renewal. Led the affiliate team and co-owned quota and revenue planning with the Head of Revenue.
```

Skills: Enterprise-Sales, Negotiation, Affiliate-Marketing, Team-Leadership, Revenue-Planning, Campaign-Management, Pricing, Discounts

### Director of Strategic Partnerships

BorderX Lab. Nov 2020 - Nov 2021

```text
Built advertiser and partnership strategy across affiliate networks, agencies, e-commerce platforms, and SaaS partners. Developed cross-border growth forecasts and presented business cases to senior decision-makers.
```

Skills: Partnership-Strategy, Affiliate-Networks, Ecommerce, SaaS, Business-Development, Forecasting, Technical-Integration, Onboarding

### Performance Partnerships Consultant

M31 Synergy. Jan 2016 - Dec 2020

```text
Provided performance partnerships consulting services, leveraging expertise in affiliate and performance marketing.
```

Skills: Performance-Marketing, Partnerships, Consulting

### Senior Sales Executive, Mediarails SaaS

[Impact.com](https://himalayas.app/companies/impact). Oct 2018 - Jan 2020

```text
Worked across enterprise advertisers and agencies on partner recruitment, program growth, and platform adoption. Built practical operating blueprints for partner lifecycle, onboarding, KPIs, and campaign execution.
```

Skills: Enterprise-Sales, Partner-Recruitment, Program-Growth, Platform-Adoption, Partner-Lifecycle-Management, Onboarding, KPIs, Campaign-Execution

### Client Services Director

All Inclusive Marketing. Feb 2017 - Feb 2018

```text
Led a six-person client-services and publisher-development team supporting affiliate programs and advertiser priorities. Introduced CRM tooling and clearer process models for consistent collaboration and delivery.
```

Skills: Client-Services, Team-Leadership, Affiliate-Programs, Publisher-Development, CRM, Process-Improvement, Collaboration

### Affiliate Commerce Director

[Wirecutter (The New York Times)](https://himalayas.app/companies/the-new-york-times). Sep 2015 - Mar 2016

```text
Built the affiliate commerce program from the ground up, including merchant relationships, links, reporting, sponsorships, and commission strategy. Sold sponsorship opportunities and negotiated better economics while protecting reader trust.
```

Skills: Affiliate-Marketing, Merchant-Relationships, Sponsorship, Compensation-Strategy, Reporting, Negotiation

### Director of International Business Development

Dealmoon. Jul 2014 - Sep 2015

```text
Led the launch of Mifanli, Dealmoon's cross-border cashback platform, including building its affiliate program from scratch. Built retailer relationships quickly and served as primary liaison to major affiliate networks and agencies.
```

Skills: Business-Development, Affiliate-Program-Management, Cross-Border, Cashback, Retailer-Relationships, Affiliate-Networks, Merchandising, Promotion

### Sales Executive

[Ebates (Rakuten)](https://himalayas.app/companies/rakuten-com). Sep 2013 - Jul 2014

```text
Managed Fortune 1000 retailer relationships and negotiated commission increases and paid placements. Learned cashback and loyalty from the inside, understanding brand value and incrementality questions.
```

Skills: Sales, Retailer-Relationships, Negotiation, Commissions, Ad-Placements, Cashback, Loyalty

### Sales & Marketing Manager

Extrabux (acquired by Ebates). Sep 2012 - Sep 2013

```text
Started affiliate career in cashback and performance commerce, working directly with merchants and networks on offers, commissions, and promotion. Managed sales and marketing plan, budget, and reporting while building the company's strongest marketing channel.
```

Skills: Sales, Marketing, Affiliate-Marketing, Cashback, Performance-Commerce, Budget-Management, Reporting

### Owner

SitePropeller / Gentask Interactive. Jan 2008 - Dec 2012

```text
Owned and operated interactive companies, likely focusing on web development and digital services.
```

Skills: entrepreneurship, Web-Development, Digital-Services

### Sales & IT Project Manager

CMIT Solutions. Jan 2006 - Dec 2008

```text
Managed sales and IT projects, combining technical and business responsibilities.
```

Skills: Sales, IT-Project-Management, Technical-Support

### IT Systems Administrator

WestCare Foundation and Coldwell Banker. Jan 2002 - Dec 2006

```text
Administered IT systems for two organizations, ensuring reliable technology infrastructure.
```

Skills: IT-Systems-Administration, Network-Management, Technical-Support

## Education

### California State University, Fresno

Bachelor of Arts, Industrial Technology

```text
Bachelor of Arts in Industrial Technology with a focus on Networking and Management.
```

## Tech stack

- DOMO
- Salesforce
- HubSpot

To contact Kelly, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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