# Kartik Makhija

Kartik Makhija is a remote worker on Himalayas, Freelance Social Media Manager & Performance Marketing Specialist at HOS Officials, based in India.

Source: https://himalayas.app/@kartikmakhija1

```text
Performance marketer at HOS Officials, improving Meta lead-generation campaigns through creative and audience testing.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | India |
| Authorized to work in | India |
| Salary expectations | 559k+ INR |
| Job categories | Performance Marketing Specialist, Social Media Manager, Marketing Analyst, Business Operations Analyst |
| Skills | Performance Marketing, Digital Marketing, Social Media Marketing, Paid Social, Meta Ads, Lead Generation, Audience Targeting, A B Testing, Campaign Optimization, Campaign Analytics, Marketing Analytics, Content Strategy, Social Media Management, Campaign Management, Community Management |

## About

```text
At HOS Officials, I manage social media and paid marketing across Instagram, Facebook, LinkedIn, and YouTube. I plan content calendars and run Meta campaigns for awareness, lead generation, and conversions.

I test creatives, ad copy, calls to action, and audiences, then use campaign metrics to guide optimisation. Iterative testing helped achieve below-benchmark CPL on Meta lead-generation campaigns.

At UPS Logistics Pvt. Ltd., I supported billing and invoice operations by researching discrepancies and processing adjustments. I also managed client requirement cases and coordinated with internal teams and vendors to support invoice resolution.

With the Advanced Research & Analytics Team, I prepared operational reports and dashboards and analysed data for business requirements. I also supported business planning, sprint activities, and onboarding of new team members.
```

## Experience

### Freelance Social Media Manager & Performance Marketing Specialist (current)

HOS Officials. Nov 2025 - Present

```text
Develop and execute monthly content calendars across Instagram, Facebook, LinkedIn, and YouTube. Plan, launch, monitor, and optimise Meta advertising campaigns across awareness, lead-generation, and conversion objectives.
```

Skills: Meta-Ads, Audience-Targeting, A-B-Testing, Campaign-Analytics, Social-Media-Management, Content-Strategy, Community-Management, performance-reporting, Competitive-Analysis, Social-Listening

### Financial Admin Assistant

UPS Logistics Pvt. Ltd.. Sep 2022 - Aug 2024

```text
Supported billing and invoice operations by analysing account data, researching discrepancies, and processing adjustments for internal UPS accounts. Investigated invoice discrepancies and coordinated with internal teams and vendors to support accurate and timely invoice resolution.
```

Skills: Billing-Operations, Invoice-Processing, Financial-administration, Data-Analysis, Operational-Reporting, Dashboard-Development, Stakeholder-Management, Agile

## Education

### Savitribai Phule Pune University

Bachelor of Business Administration, Marketing & Management. 2018 - 2021

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Bachelor of Business Administration with a specialization in Marketing and Management.
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## Tech stack

- Google Analytics
- Canva
- Meta Business Suite

To contact Kartik, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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