# Kanika Jha Kanika Jha is a remote worker on Himalayas, Senior Social Media Specialist, GCC at ETS, based in Netherlands. Source: https://himalayas.app/@kanikajha ```text Senior Social Media Specialist at ETS, creating GCC editorial programs that earned 350,000+ LinkedIn impressions in six months. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Netherlands | | Authorized to work in | Netherlands | | Salary expectations | 75k+ EUR | | Job categories | Digital Marketing Strategist, Digital Marketing Manager, Content Strategist, Social Media Specialist, Digital Media Manager | | Skills | Content Strategy, Social Media Strategy, Digital Marketing, Brand Strategy, SEO, SEM, LLM Search Discoverability, Paid Media, Owned Media, Earned Media, Content Governance, Editorial Planning, Campaign Measurement, Campaign Reporting, Campaign Analysis | | LinkedIn | https://linkedin.com/in/kanikajha | ## About ```text At ETS, I advise senior stakeholders on content and channel strategy and own end-to-end content strategy and digital publishing for the GCC website. I also conceptualized and led editorial programs that generated 100,000+ Instagram views and 350,000+ LinkedIn impressions within six months. At GEDU Services Pvt Ltd, I set content and digital channel strategy across an international higher-education portfolio. Audience and market insights informed work that delivered 1M+ organic views and 1,000+ qualified leads, while LinkedIn grew from zero to 90,000+ followers. At Virtual Employee Pvt Ltd, I managed integrated SEO/SEM and content activation campaigns, using social listening and competitive intelligence to inform channel strategy. At Publicis Sapient, I owned media and content strategy for global clients and built media plans, budget summaries, and competitive reports for senior stakeholders. Earlier, I managed content and community engagement for premium automobile brands at Tatva Media Pvt. Ltd and supported art-theft recovery and due-diligence research at Art Recovery International LLC. My work has also included content governance, brand protection, and communication strategy across international markets. ``` ## Experience ### Senior Social Media Specialist, GCC (current) ETS. Dec 2025 - Present ```text Act as strategic advisor to senior stakeholders on content and channel strategy, and own end-to-end content strategy and digital publishing for the ETS GCC website. Conceptualized and led signature editorial programs generating 100,000+ Instagram views and 350,000+ LinkedIn impressions within six months. ``` Skills: Content-Strategy, Social-Media-Strategy, SEO, LLM-Optimization, Brand-compliance, Sprout-Social, Monday.Com, Editorial-Planning, Cross-functional-Leadership ### Social Media Manager GEDU Services Pvt Ltd. Feb 2023 - Jun 2025 ```text Set and led content and digital channel strategy across GEDU's international higher-education portfolio, delivering 1M+ organic views and 1,000+ qualified leads. Scaled LinkedIn from zero to 90,000+ followers and led a team of 10-12 specialists. ``` Skills: Content-Strategy, Social-Media-Strategy, LinkedIn-Growth, SEO, Team-Leadership, Agency-Management, Cross-Functional-Collaboration ### Digital Media Lead Virtual Employee Pvt Ltd. Aug 2021 - Jan 2023 ```text Managed integrated SEO/SEM and content activation campaigns against structured editorial calendars across multiple concurrent projects. Applied social listening and competitive intelligence to inform content and channel strategy. ``` Skills: SEO, SEM, Content-Strategy, Social-Listening, Brandwatch, Sprinklr, Meltwater, Hootsuite, Analytics ### Media Analyst [Publicis Sapient](https://himalayas.app/companies/publicis-sapient). Aug 2020 - Aug 2021 ```text Owned end-to-end media and content strategy for global clients, aligning campaigns and channel plans with business objectives. Built media plans, budget summaries and competitive reports that simplified complex data for senior stakeholders. ``` Skills: Media-Planning, Content-Strategy, Budget-Management, Competitive-Analysis, Stakeholder-Communication ### Senior Social Media Analyst Stori Digital. Feb 2019 - Aug 2020 ```text Led cross-functional, multi-geography teams on content governance, compliance and brand-protection standards. Designed and delivered content governance training for global marketing teams. ``` Skills: Content-Governance, Compliance, Brand-Protection, Training, Cross-functional-Leadership ### Senior Executive – Content & Social Media Tatva Media Pvt. Ltd.. Feb 2016 - Feb 2019 ```text Managed content, editorial planning and community engagement for premium automobile brands including Mercedes-Benz, Land Rover and Maruti. Delivered online reputation management and brand-protection monitoring, ensuring a consistent brand voice. ``` Skills: Content-Management, Editorial-Planning, Community-Engagement, Reputation-Management, Brand-Voice ### Research Analyst Art Recovery International LLC. Jul 2014 - Jan 2016 ```text Investigated and registered cases of art theft and antiquities, supporting recovery and due-diligence research for international clients. ``` Skills: Research, Due-Diligence, Art-Authentication ## Education ### PGDM PGDM, Media & Advertising. 2020 - 2021 ```text Pursued a Post Graduate Diploma in Management with a focus on Media and Advertising from 2020 to 2021. ``` ### B.F.A Bachelor of Fine Arts, Fine Arts. 2011 - 2014 ```text Earned a Bachelor of Fine Arts degree from 2011 to 2014. ``` ## Tech stack - HubSpot - monday.com - Google Ads - Hootsuite - Brandwatch - Sprout Social - Sprinklr To contact Kanika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Nikhil Mishra](https://himalayas.app/@nikhilmishra): Founder and Director, WINTERS BROOK - [Anjana Khanduri](https://himalayas.app/@anjanakhanduri): Industry Partner FutureSkills Prime, NASSCOM - [Ashraf Daoud](https://himalayas.app/@ashrafdaoud): Content Strategist, TheContentHub - [elena sofia bava](https://himalayas.app/@elenasofiabava): PR and Marketing Consultant, Bright8 - [Layan Qz](https://himalayas.app/@layanqz): Head of Strategy & Planning, Universal McCann - [Joey Migwi](https://himalayas.app/@joeymigwi): Copywriter, STM Management - [Rishav Sinha](https://himalayas.app/@rishavsinha): Creative Copywriter, Next Door Indian - [Sudaraka De Alwis User](https://himalayas.app/@zudaraka): SEO Specialist, Ribs & Burgers - [Krista Tammila](https://himalayas.app/@kristatammila): Communications Expert, GOPA Worldwide Consultants - [Shah Rukh Khan](https://himalayas.app/@theshahrkhan): Manager Social Media, Digital Control Inc.