# Kanika Gupta Kanika Gupta is a remote worker on Himalayas, Merchandising Manager at Pro Coffee Gear, based in India. Source: https://himalayas.app/@kanikagupta1 ```text E-commerce merchandising manager ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 151k+ INR | | Job categories | Merchandising Manager, ECommerce Manager, Category Manager, Site Merchandising | | Skills | E Commerce Merchandising, Site Merchandising, Catalog Management, Collection Strategies, product placement, Assortment Strategy, Pricing, MAP Compliance, Conversion Rate Optimization, A B Testing, Content QA, SEO Merchandising, Campaign Merchandising, Go To Market Strategy, Category Monetization | | LinkedIn | https://linkedin.com/in/kanika-gupta-2808 | ## About ```text At Pro Coffee Gear, I own merchandising for a 1,500+ product Shopify catalog, covering catalog structure, collections, pricing, and inventory. I built AI-assisted listing workflows connected to Shopify that cut manual listing effort 40%+. I also wrote SOPs and QA checks to standardize listings and reduce errors. My work includes MAP compliance, SEO, competitor benchmarking, and merchandising for Chicago Coffee Fest, Open Box sales, and seasonal campaigns. At Target India, I ran site merchandising for Jewelry & Accessories and owned the digital guest experience for a $1.6M monthly e-commerce portfolio. As Category Captain for the Family Cold Weather Store, I led a cross-functional team that reduced page decay from 1.7% to 0.9% and improved sell-through. At Flipkart, I managed a team of six and led merchandising and design campaigns for the Television category, lifting CTR 24% YoY; A/B tests lifted conversion 12%. At Blinkit, I reworked assortments and launched weekday promotions that doubled revenue in Oral Care, Hair Care, and Gifting. ``` ## Experience ### Merchandising Manager (current) Pro Coffee Gear. Feb 2026 - Present ```text Owned merchandising for 1,500+ Shopify products, including catalog structure, collection strategy, pricing, and inventory. Built AI-assisted listing workflows that cut manual listing effort by 40%+ and standardized QA checks. ``` Skills: Shopify, Airtable, N8n, ChatGpt, Claude, SEO, Pricing, MAP-Compliance, Inventory-Management, SOP-Design, QA ### Senior Site Merchandiser [Target India](https://himalayas.app/companies/target). Aug 2025 - Dec 2025 ```text Managed site merchandising for Jewelry & Accessories, handling product placement, visuals, and content accuracy. As Category Captain for the Family Cold Weather Store, led a cross-functional team that reduced page decay rate from 1.7% to 0.9%. ``` Skills: Site-Merchandising, product-placement, Content-QA, SEO, Assortment-Strategy, Cross-functional-Leadership, Data-Analysis ### Assistant Category Manager Flipkart. May 2024 - Jul 2025 ```text Led merchandising and design campaigns for the Television category, lifting CTR 24% YoY and conversion 12% through A/B testing. Managed a team of six and drove category growth, including a 5% revenue increase during Big Billion Days. ``` Skills: Merchandising, A-B-Testing, Team-Management, Pricing, Assortment-Planning, demand-planning, SEO, Campaign-Management, Data-Analysis ### Assistant Manager, Category Monetization Blinkit. Jan 2023 - Apr 2024 ```text Doubled revenue in Oral Care, Hair Care, and Gifting by reworking assortment and launching weekday promotional events. Scaled an INR 5 Cr+ monthly ad portfolio and designed an impression-based targeting model that delivered 3-4x sales uplift for D2C brands. ``` Skills: Category-Management, Monetization, Assortment-Strategy, Promotion, Brand-Partnerships, Negotiation, Ad-Sales, Targeting ### Senior Executive, Category Monetization Blinkit. Jan 2022 - Dec 2022 ```text Created and merchandised festival and seasonal marketing events. Independently handled INR 1 Cr+ in media spend for 100+ FMCG brands, raising platform revenue 20-30% through negotiated brand investments. ``` Skills: Event-Merchandising, Paid-Media-Management, Brand-Negotiation, Revenue-Growth, FMCG ### Management Trainee Commedia Solutions Pvt Ltd. Mar 2020 - Mar 2021 ```text Grew HNI-segment client acquisition by 15% through networking and outreach, drove 5% repeat business growth, and cut project delivery timelines by 10%. ``` Skills: Client-Acquisition, Networking, Project-Management, Business-Development ## Education ### Finladder Digital Marketing, Investment Analysis and Portfolio Management, Finance ```text Completed certificates in Digital Marketing, Investment Analysis, and Portfolio Management from Finladder. ``` ### Udemy Business Intelligence Analyst, Business Intelligence ```text Completed the Business Intelligence Analyst certificate on Udemy. ``` ### Google Growth Marketing with AI, Marketing ```text Completed the Growth Marketing with AI certificate by Google. ``` ### ICFAI Business School Master of Business Administration, Business Administration. 2018 - 2020. Grade: 8.82/10 ```text Pursued an MBA at ICFAI Business School, Hyderabad, from 2018 to 2020, achieving a GPA of 8.82/10. ``` ### Coursera Google Data Analytics, Data Analytics ```text Completed the Google Data Analytics certificate on Coursera. ``` ### Guru Gobind Singh Indraprastha University Bachelor of Business Administration, Business Administration. 2015 - 2018. Grade: 89.6% ```text Completed a Bachelor of Business Administration at Guru Gobind Singh Indraprastha University, Delhi, from 2015 to 2018, with 89.6% marks. ``` ## Tech stack - Shopify - Google Sheets - Zapier - Canva - SQL - Google Ads - Airtable - N8N - ChatGPT To contact Kanika, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [NITYA KHANNA](https://himalayas.app/@nityakhanna): Deputy Manager, Casio - [Naman Raj Khadia](https://himalayas.app/@namanrajkhadia): Assistant Manager, Category, Amazon India - [prachi gomde](https://himalayas.app/@prachigomde): Assistant Brand Manager, Nykaa - [Pallavi Singh](https://himalayas.app/@pallavisingh2): Category Manager, Shubh Gems - [Tamasha Debnath](https://himalayas.app/@tamashadebnath): Senior Executive – Category (Merchandise), Xoxoday - [supriya pathak](https://himalayas.app/@supriyapathak): Assistant General Manager – Fashion & Lifestyle, JioMart | Reliance Retail - [Ambica Tyagi](https://himalayas.app/@ambicatyagi): Management Trainee, ColorJet - [Anupriya Khare](https://himalayas.app/@anupriyakhare): Independent E commerce & Fashion Strategy Consultant, Self Employed - [Pallav Kandpal](https://himalayas.app/@pallavkandpal): E commerce Manager, Cocoon Care - [Rutuja Shinde](https://himalayas.app/@rutujashinde2): Senior Officer, Category Management, Tata CliQ Luxury