# Kalouda Saginidou

Kalouda Saginidou is a remote worker on Himalayas, Digital Marketing Manager / Performance Marketing Team Lead at Novritsch, based in Austria.

Source: https://himalayas.app/@kaloudasaginidou

```text
CRM marketing lead at Novritsch who generated 6,900+ leads with a three-track peak-season strategy.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Austria |
| Authorized to work in | Austria |
| Salary expectations | 60k+ EUR |
| Job categories | CRM Marketing Lead, Retention Marketing Manager, Digital Marketing Manager, Performance Marketing Manager, Head of Communications |
| Skills | Retention Strategy, Lifecycle Marketing, CRM Marketing, Customer Segmentation, Customer Journey, Reactivation, Winback, Marketing Automation, Campaign Strategy, A B Testing, Experimentation, LTV Analysis, Revenue Analysis, Lead Generation, performance reporting |

## About

```text
At Novritsch, I owned CRM and lifecycle marketing across international markets and designed a three-track Black Friday strategy that generated 6,900+ leads. Its VIP early-access track brought lapsed high-value customers back to purchase, including customers with €1,000+ lifetime value.

At 123sonography, I led brand, content and communications and created a scholarship program with 300+ applicants. Earlier, I was part of the founding team at Medialab, where I built automated customer journeys and batch campaigns for its sales automation platform.
```

## Experience

### Digital Marketing Manager / Performance Marketing Team Lead

Novritsch. Jan 2024 - Jul 2026

```text
Owned CRM and lifecycle marketing in Brevo across international markets, including automations, customer journeys, segmentation, lifecycle emails and promotional campaigns. Designed a three-track peak-season strategy that generated 6,900+ leads and reactivated lapsed customers with €1,000+ lifetime value.
```

Skills: Brevo, CRM, Lifecycle-Marketing, Customer-Journey, Segmentation, Marketing-Automation, Meta-Ads, Google-Ads, TikTokAds, Creative-Direction, A-B-Testing, Google-Analytics-4, Shopify

### Head of Communications

123sonography. Jan 2021 - Jan 2024

```text
Led brand, content and communications, and created B2B and B2C communication strategies and CRM campaigns across email, video, platform and social channels. Owned the marketing calendar, newsletter strategy and seasonal campaign concepts, and created a scholarship program with 300+ applicants.
```

Skills: Communication-Skills, Content-Strategy, CRM, Email-Marketing, Social-Media, Campaign-Management, B2B-Marketing, B2C-Marketing

### Technical Writer

Blackshark.ai. Jan 2021 - Dec 2021

```text
Explained AI and geospatial concepts in simple terms for users.
```

Skills: Technical-Writer, AI, Geospatial

### Senior Manager of Digital Services & Content

Medialab. Jan 2019 - Jan 2021

```text
Member of the founding team of a customer-focused sales automation platform with 20,000 monthly users and €1M revenue per month. Built automated customer journeys and batch campaigns, and led customer communication and tone of voice.
```

Skills: Customer-Journey, Marketing-Automation, UX-Writing, Content-Strategy, Communication-Skills

### Copy Editor

THQ Nordic. Jan 2019 - Dec 2019

```text
Maintained tone and voice for a global game franchise.
```

Skills: Copy-Editing, Tone-of-Voice, Gaming

### Social Media Editor

Katia Bololia Marketing. Jan 2018 - Jan 2019

```text
Social media management and newsletter curation.
```

Skills: Social-Media-Management, Newsletter-Curation

## Education

### Global Leadership College

TESOL/TEFL, TESOL/TEFL. 2013 - 2013

```text
Completed TESOL/TEFL certification in 2013.
```

### London College of Fashion

Fashion Journalism 2, Fashion Journalism. 2011 - 2011

```text
Completed Fashion Journalism 2 in 2011.
```

### Central Saint Martins

Introduction to Fashion Journalism, Fashion Journalism. 2010 - 2010

```text
Completed Introduction to Fashion Journalism in 2010.
```

### Technological Educational Institute of Thessaloniki

BA, Fashion Design & Garment Technology. 2003 - 2009

```text
BA in Fashion Design & Garment Technology from 2003 to 2009.
```

## Tech stack

- Shopify
- Google Ads

To contact Kalouda, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Jovan Ristic](https://himalayas.app/@jovanristic): Marketing Manager, GameBiz Consulting
- [Evita Celmiņa](https://himalayas.app/@evitacelmia): Co Founder, FirstX
- [Birgit Fischer](https://himalayas.app/@birgitfischer): Head of Marketing Communications, ParadiseWords LLC
- [Arsenii Dmitriev](https://himalayas.app/@arseniidmitriev): Core Team Member & GTM Advisor, Klipz
- [Cristian Alonso Cortés Medina](https://himalayas.app/@CristiandeCortes): Marketing & Communications Senior Specialist, Plastiks
- [Stephanie Alozie](https://himalayas.app/@stephaniealozie): Performance Marketing Manager, Synthetic Dimension GmbH
- [Enikö Rozman](https://himalayas.app/@enikrozman): Account Engagement Manager, AVILOO GmbH
- [Jamie-Jill Lach](https://himalayas.app/@jamie-jilllach): Content Manager DE & EN for Retention, Ideawise Group
- [Daniel Ahmadie](https://himalayas.app/@danielahmadie): Global CRM Manager, Bitpanda
- [Vlad Sadchenko](https://himalayas.app/@vladsadchenko): Head of Brand Marketing, Parimatch