# Julliane Gaboardi

Julliane Gaboardi is a remote worker on Himalayas, Paid Media Specialist at Tecla, based in Brazil.

Source: https://himalayas.app/@jullianegaboardi

```text
Paid Media Specialist at New Engen, optimizing Meta, Pinterest, TikTok, and Microsoft Ads campaigns for North American e-commerce brands.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 35k+ USD |
| Job categories | Paid Media Specialist, Performance Marketing Analyst, Paid Media Analyst, Media Buyer |
| Skills | Paid Media, Performance Marketing, Campaign Optimization, Meta Ads, Google Ads, TikTokAds, Pinterest Ads, Microsoft Ads, Snapchat Ads, E commerce Marketing, B2B Marketing, Customer Acquisition, CAC Optimization, ROAS optimization, A B Testing |
| LinkedIn | https://linkedin.com/in/julliane-gaboardi |

## What I'm looking for

```text
I'm open to international opportunities.
```

## About

```text
At New Engen, through Tecla, I optimize paid media campaigns across Meta Ads, Pinterest Ads, TikTok Ads, and Microsoft Ads for North American e-commerce businesses. I analyze optimization opportunities, report on A/B tests, and document results and next steps.

Previously, I managed campaigns for Teya at Pareto and worked on projects for Accor and LVMH at iProspect. My experience spans e-commerce in Brazil, the US, and Japan, as well as B2B accounts in Europe, with a focus on customer acquisition, CAC optimization, and performance measurement.
```

## Experience

### Paid Media Specialist (current)

[Tecla](https://himalayas.app/companies/tecla-talent). Apr 2026 - Present

```text
Working as a Paid Media Specialist at New Engen through Tecla.

Responsible for:

- Updating the database to analyze optimization opportunities across multiple platforms.
- Optimizing campaigns in Meta Ads, Pinterest Ads, TikTok Ads, and Microsoft Ads to achieve the desired ROAS.
- Creating reports to analyze A/B testing, documenting relevant results and insights and next steps for the business.
-
```

### Paid Media Specialist (current)

[New Engen](https://himalayas.app/companies/new-engen). Apr 2026 - Present

```text
Working as a Paid Media Specialist at New Engen through Tecla.

Responsible for:

- Updating the database to analyze optimization opportunities across multiple platforms.
- Optimizing campaigns in Meta Ads, Pinterest Ads, TikTok Ads, and Microsoft Ads to achieve the desired ROAS.
- Creating reports to analyze A/B testing, documenting relevant results and insights and next steps for the business.
-
```

### Performance Marketing Analyst

Pareto. Sep 2025 - Apr 2026

```text
Responsible for creating, managing, and optimizing paid media campaigns across major digital channels — Meta Ads, Google Ads, and TikTok Ads — focusing on growth, performance, and generating qualified leads.

Data-driven approach, applying analytical and performance methodologies to monitor key business metrics (CPC, CPA, CTR, ROAS, LTV) and identify optimization opportunities at all stages of the
```

### Paid Media Analyst

Agência Gaboardi Marketing. Mar 2023 - Aug 2025

```text
Planejamento de mídia paga, gerenciamento de anúncios em múltiplos canais (Meta ads, Google Ads, Pinterest Ads e TikTok Ads). Otimização de campanhas com base em aumento de LTV e diminuição de CAC para projetos de e-commerce.
Implementei soluções para ampliar canais de aquisição como: email marketing, SEO, ações com influenciadores/ugc creators, além de ajustes baseados em CRO para melhoria de tax
```

### Analista de Mídia Jr.

iProspect. Oct 2022 - Mar 2023

```text
Gerenciamento de mídia de Performance em múltiplos canais (Google Ads, Facebook Ads e Pinterest Ads) para projetos nacionais (Rede de hotéis Accor) e internacionais (Grupo LVMH).
Otimização de principais KPIs, geração de relatórios em Excel quinzenais e mensais.
```

## Education

### UniBF

Bachelor's Degree, Advertising. 2026 - 2029

### Google Digital Academy (Skillshop)

Certificação em rede de Pesquisa do Google Ads

```text
Apr 2026 · Expires Apr 2027
```

### Google Digital Academy (Skillshop)

Certificação em anúncios do Shopping com tecnologia de IA

```text
May 2026 · Expires May 2027
```

### Meta Facebook

Maximize campaign results with Performance 5

```text
Jul 2025
```

### Reportei

Certificação Analista Data Driven 1: Certificação em Análise de Métricas em Marketing Digital

```text
Jul 2025
```

### Meta Facebook

Melhoria dos resultados comerciais por meio de parcerias eficazes com criadores de conteúdo

```text
Jul 2025
```

### Comunidade Sobral de Tráfego

Vendas, Distribuição e Marketing. 2022 - 2024

### Google analytics

Google Analytics para iniciantes

```text
Oct 2022 · Expired Oct 2025
```

### Google Digital Garage

Fundamentos do Marketing Digital

```text
Aug 2022
```

### Rock University

Wordpress na Prática

```text
Aug 2022 · Expired Aug 2024
```

### Google Digital Academy (Skillshop)

Certificação em Display do Google Ads

```text
Oct 2022 · Expired Oct 2023
```

### Google Digital Academy (Skillshop)

Certificação em vídeo do Google Ads

```text
Oct 2022 · Expired Oct 2023
```

## Tech stack

- Tableau
- Mailchimp
- Google Analytics
- HubSpot
- WordPress
- Google Ads
- Looker Studio

To contact Julliane, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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