# Juliana Sá Reed Juliana Sá Reed is a remote worker on Himalayas, Marketing Manager Brazil at OKTO Payments, based in Brazil. Source: https://himalayas.app/@julianasreed ```text Marketing Manager at OKTO PAYMENTS who rebranded OKTO Bank in Brazil and launched OKTO MAIS. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 25k+ BRL | | Job categories | Marketing Manager, Head of Marketing, Marketing Director, Marketing Coordinator | | Skills | Marketing Strategy, Brand Strategy, Go To Market Strategy, B2B Marketing, Account Based Marketing, Demand Generation, Marketing Automation, AI, Corporate Communications, Public Relations, Content Marketing, SEO, Inbound Marketing, Digital Marketing, Market Intelligence | | LinkedIn | https://linkedin.com/in/julianasareed | ## About ```text At OKTO PAYMENTS, I lead marketing strategy for Brazil and designed AI-powered solutions that automate workflows and scale content production. I also led OKTO Bank’s rebrand in Brazil and directed the go-to-market strategy for OKTO MAIS. At U4C, I led the marketing team and budget, launched the Go2Label sub-brand, and secured 54 earned media placements. Earlier, at SOLARVOLT ENERGY, I produced more than 150 SEO-optimized blog articles and launched an Account-Based Marketing campaign that generated 10% of the annual marketing target. ``` ## Experience ### Marketing Manager Brazil (current) OKTO Payments. Jan 2024 - Present ```text Led marketing strategy for Brazil, including brand positioning, demand generation, and AI-powered marketing solutions. Directed GTM strategies and global internal communications. ``` Skills: AI-Powered-Marketing, Marketing-Automation, CRM, Account-Based-Marketing, Go-To-Market-Strategy, Brand-Strategy, Corporate-Communications, Event-Planning, KPI-Monitoring, Salesforce, Google-Analytics, RD-Station, SEMrush, Meetime, Adobe-Creative-Suite ### Head of Marketing U4C. Dec 2022 - Dec 2024 ```text Led marketing budget, team, and OKRs, executing integrated multi-channel campaigns and brand strategy. Implemented ABM strategy and managed content marketing, events, and internal communications. ``` Skills: Marketing-Strategy, Budget-Management, Team-Leadership, Account-Based-Marketing, Content-Marketing, SEO, Inbound-Marketing, Outbound-Marketing, Social-Media, Public-Relations, Event-Planning, Internal-Communications, Employer-Branding, Google-Analytics, Salesforce, RD-Station, SEMrush, Meetime, Adobe-Creative-Suite ### Marketing Manager Solarvolt Energy. Jun 2020 - Apr 2022 ```text Managed marketing budget and led strategic initiatives including branding, communications, and inbound/outbound marketing. Implemented ABM strategy and produced extensive SEO content and corporate rebranding. ``` Skills: Marketing-Strategy, Budget-Management, Branding, Corporate-Communications, Inbound-Marketing, Outbound-Marketing, SEO, Content-Marketing, Public-Relations, Event-Planning, Account-Based-Marketing, KPI-Monitoring, Google-Analytics, Salesforce, RD-Station, SEMrush, Meetime, Adobe-Creative-Suite ### Marketing Coordinator CRM Educacional. Dec 2019 - Mar 2020 ```text Led marketing team and implemented Inside Sales structure. Managed inbound marketing, SEO, paid media, content, social media, and events, and directed brand refresh. ``` Skills: Marketing-Strategy, Team-Leadership, Inside-Sales, Inbound-Marketing, SEO, Paid-Media, Content-Marketing, Social-Media, Event-Planning, Branding ### Marketing Coordinator Alctel Telecom. Mar 2018 - Dec 2019 ```text Led marketing team and implemented Inside Sales structure. Managed integrated marketing strategies, rebranding, and corporate events. ``` Skills: Marketing-Strategy, Team-Leadership, Inside-Sales, Inbound-Marketing, SEO, Paid-Media, Content-Marketing, Social-Media, Event-Planning, Branding ### Marketing Consultant Freelance. Apr 2017 - Apr 2018 ```text Provided freelance marketing consulting services including content marketing, SEO, customer acquisition, and strategic planning. ``` Skills: Content-Marketing, SEO, Customer-Acquisition, Strategic-Planning, Digital-Marketing ### Founder & Content Creator Mamãe Super Poderosa. Apr 2017 - Apr 2018 ```text Founded and managed a personal blog, creating content and building an audience. ``` Skills: Content-Creation, Blogging, Social-Media ### Marketing Coordinator Cota Mobi. Sep 2015 - Apr 2017 ```text Coordinated marketing activities for the company. ``` ### Marketing Professional Rosa Tolentino Luxury Accessories. Mar 2015 - Nov 2015 ```text Performed marketing duties for a luxury accessories brand. ``` ### Marketing & Market Research Professional Opinion Box. Oct 2014 - Nov 2015 ```text Conducted marketing and market research activities. ``` Skills: Market-Research, Marketing ### Marketing & Market Intelligence Professional Expertise Market Intelligence & Research. Jun 2014 - Nov 2015 ```text Performed marketing and market intelligence duties. ``` Skills: Market-Intelligence, Marketing ### Marketing & Communications Instituto Kairós. Aug 2013 - Jan 2014 ```text Volunteered in marketing and communications for a nonprofit organization. ``` Skills: Marketing, Communication-Skills ## Education ### LinkedIn Learning Account-Based Marketing (ABM) Foundations, Account-Based Marketing ```text Completed Account-Based Marketing (ABM) Foundations in 2022. ``` ### Udemy Brand Management & Marketing – Building and Managing Successful Brands, Brand Management & Marketing ```text Completed Brand Management & Marketing – Building and Managing Successful Brands in 2022. ``` ### Udemy Usability Testing, Hotjar & UX Research, UX Research ```text Completed Usability Testing, Hotjar & UX Research in 2020. ``` ### Udemy Digital Performance Marketing, Digital Performance Marketing ```text Completed Digital Performance Marketing in 2020. ``` ### Udemy SEO On-Page Optimization, SEO ```text Completed SEO On-Page Optimization in 2020. ``` ### Rock Content Inbound Marketing Certification, Inbound Marketing ```text Completed Inbound Marketing Certification in 2019. ``` ### Fundação Dom Cabral MBA, Marketing ```text MBA in Marketing Management from Fundação Dom Cabral, completed in 2013. ``` ### IBMEC Project Management Extension Program, Project Management ```text Completed Project Management Extension Program in 2011. ``` ### FUMEC University Bachelor's Degree, Graphic Design ```text Bachelor's Degree in Graphic Design from FUMEC University, completed in 2008. ``` ## Tech stack - Salesforce - Google Analytics - SEMrush - RD Station - Looker Studio To contact Juliana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Rubens Kim](https://himalayas.app/@rkim): Digital Performance Director, Parrot Analytics - [Mariana Pereira](https://himalayas.app/@marianapereira2): Marketing Consultant, Freelance - [Izabela Bringel](https://himalayas.app/@izabelabringel): Content and Marketing Strategist, Roof Studio - [Mariana Tordivelli](https://himalayas.app/@marianatordivelli): Marketing Specialist, Capgemini - [Juliana Ruffo](https://himalayas.app/@julianaruffo): Head of Marketing, Select Soluções - [Thiago Ferreira Moraes](https://himalayas.app/@thiagoferreiramoraes): Senior Marketing Consultant, LORINZ - [Manuela Miró](https://himalayas.app/@manuelamiroh): Regional Marketing Manager, Rede Inspira de Educadores - [Eduardo Staudt](https://himalayas.app/@eduardostaudt): Consultor Executivo de Estratégia de Marketing, A Casa Mundo Tecnologia e Eventos - [Sandro Paim](https://himalayas.app/@sandropaim): Marketing Coordinator, ESSS - [Daiane Mendonça](https://himalayas.app/@daianemendonca): Coordinadora de Marketing, WYNK Soluções e Tecnologia