# Julia Loureiro Julia Loureiro is a remote worker on Himalayas, Acquisition Lead at Rappi, based in Brazil. Source: https://himalayas.app/@julialoureiro ```text Growth marketing leader at Rappi who optimized paid acquisition across 8 countries and advanced efficient customer growth. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 60k+ USD | | Job categories | Growth Marketing Manager, Performance Marketing Manager, Paid Acquisition Manager, CRM Manager, Product Manager | | Skills | Performance Marketing, Paid Acquisition, Growth Strategy, Customer Acquisition, Google Ads, Meta Ads, Apple Search Ads, Criteo, Digital Advertising, CAC Optimization, ROAS optimization, LTV, Budget allocation, Marketing Analytics, Attribution | | LinkedIn | https://linkedin.com/in/ju-loureiro | ## About ```text At Rappi, I led customer acquisition and paid performance initiatives across 8 countries, optimizing media investment toward efficient CAC and business growth. I partnered with area directors on budgets and investment priorities, and developed testing roadmaps for Google Ads and Apple Search Ads. At Novartis, I led growth and data-insights roadmaps and managed two squads, contributing to performance strategy across a 20+ person organization. I developed digital journeys and CRM initiatives for healthcare professionals; one journey generated 1,000+ interested doctors in its first five months, and I contributed to 70+ A/B tests. ``` ## Experience ### Acquisition Lead [Rappi](https://himalayas.app/companies/rappi). Mar 2024 - Aug 2026 ```text Led customer acquisition and paid performance initiatives across 8 countries, optimizing media investment toward efficient CAC and business growth. Managed campaign performance across Google Ads and Apple Search Ads and developed testing roadmaps. ``` Skills: Google-Ads, Apple-Search-Ads, CAC-Optimization, Budget-allocation, Performance-Marketing, Paid-Acquisition, Multi-Market, A-B-Testing ### Growth Retention Marketing Coordinator [QuintoAndar](https://himalayas.app/companies/quintoandar). Sep 2022 - Aug 2023 ```text Owned the retention roadmap and CRM/lifecycle strategy using Braze, connecting customer journeys, segmentation and engagement initiatives. Managed paid media optimization across Google, Meta and Criteo with a focus on smart budget allocation and performance KPIs. ``` Skills: Braze, CRM, Lifecycle-Marketing, Retention-Marketing, Google-Ads, Meta-Ads, Criteo, Budget-allocation, Experimentation, A-B-Testing ### Growth & Data Insights Coordinator [Novartis](https://himalayas.app/companies/novartis). Mar 2020 - Aug 2022 ```text Led growth and data-insights roadmaps, omnichannel KPIs, budget planning and cross-functional initiatives across local and global teams. Managed two squads and contributed to performance strategy and coordination across a 20+ person organization. ``` Skills: Growth-Strategy, Data-Insights, Omni-Channel-Marketing, Budget-Planning, Cross-functional-Leadership, A-B-Testing, CRM, Digital-Journeys ### Product Manager / Squad Lead [Novartis](https://himalayas.app/companies/novartis). Mar 2020 - Aug 2022 ```text Managed two squads and contributed to performance strategy and coordination across a 20+ person organization. Led growth and data-insights roadmaps, omnichannel KPIs, budget planning and cross-functional initiatives. ``` Skills: Product-Management, Squad-Leadership, Growth-Strategy, Data-Insights, Omni-Channel-Marketing, Budget-Planning ### CRM Coordinator [Novartis](https://himalayas.app/companies/novartis). Mar 2020 - Aug 2022 ```text Developed digital journeys and CRM initiatives for healthcare professionals, connecting digital engagement with sales interactions. Generated 1,000+ interested doctors in the first five months of a digital journey and contributed to 70+ A/B tests. ``` Skills: CRM, Digital-Journeys, Healthcare-Marketing, A-B-Testing, Engagement-Strategy ### Growth Specialist Escale SEO. Mar 2019 - Feb 2020 ```text Supported the launch of Zelas Saúde, including paid media strategy and campaign transition to the new product. Contributed to performance marketing and growth initiatives. ``` Skills: Paid-Media, Growth-Strategy, Campaign-Management, Product-Launch ### Growth Manager Escale SEO. Mar 2019 - Feb 2020 ```text Led paid media strategy and a team of four analysts across Google, Facebook/Meta, LinkedIn and other channels. Built performance dashboards in Looker and used data to guide campaign optimization and investment decisions. ``` Skills: Paid-Media, Google-Ads, Meta-Ads, LinkedIn-Ads, Looker, Performance-Dashboards, Team-Leadership, Campaign-Optimization ### Performance Marketing Specialist Mkt Virtual. Mar 2014 - Oct 2018 ```text Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses. ``` Skills: Performance-Marketing, App-Marketing, ASO, CRM, Campaign-Optimization, Reporting ### Performance Marketing Specialist Centauro. Mar 2014 - Oct 2018 ```text Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses. ``` Skills: Performance-Marketing, App-Marketing, ASO, CRM, Campaign-Optimization, Reporting ### Performance Marketing Specialist ClickBus. Mar 2014 - Oct 2018 ```text Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses. Helped double app revenue in six months through ASO and other non-paid growth initiatives. ``` Skills: Performance-Marketing, App-Marketing, ASO, CRM, Campaign-Optimization, Reporting, Growth-Initiatives ### Performance Marketing Specialist Botoskin. Mar 2014 - Oct 2018 ```text Built experience in performance media, app marketing, ASO, CRM, campaign optimization and reporting across e-commerce, travel and digital businesses. ``` Skills: Performance-Marketing, App-Marketing, ASO, CRM, Campaign-Optimization, Reporting ## Education ### General Assembly Professional Development, Professional Development ```text Professional development course from General Assembly. ``` ### Johns Hopkins University Professional Development, Professional Development ```text Professional development course from Johns Hopkins University. ``` ### Cambridge English Cambridge English C2 (CPE), C1 (CAE), English Language ```text Cambridge English C2 Proficiency (CPE) and C1 Advanced (CAE) certifications. ``` ### Unicamp Bachelor of Arts, Economics ```text Bachelor of Arts in Economics from Unicamp. ``` ### USP/ESALQ MBA, Project Management ```text MBA in Project Management from USP/ESALQ. ``` ## Tech stack - Facebook Ads - Looker - Braze - Google Ads - LinkedIn Ads To contact Julia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Andre Oliveira](https://himalayas.app/@andreoliveira): Broker CRM Lead, Azos - [Vitor Cochela](https://himalayas.app/@vitorcochela): Performance Marketing Specialist, Elumynt - [Bruno Honorato](https://himalayas.app/@brunohonorato): Marketing Strategist, PrimeOne - [Joana Fernandes](https://himalayas.app/@joanafernandes2): Marketing Coordinator, Singular Sushi - [Tonny Marra](https://himalayas.app/@tonnymarra): Growth & Performance Marketing Analyst, Meta (via Wipro) - [Tayro Toledo](https://himalayas.app/@tayrotoledo): Head de Marketing & Growth, SiMCo Healthcare - [Rodrigo Barbosa](https://himalayas.app/@rodrigobarbosa): Head of Paid Media | Growth Specialist (CRO), TOFF Digital Growth - [John Allef Machado Freitas](https://himalayas.app/@johnallefmachadofrei): Performance Lead, Web My Money - [Kaio Setin Palandi](https://himalayas.app/@kaiosetinpalandi): Media Director, Airbnb Account, WPP Media - [Andrey Aires](https://himalayas.app/@andreyaires): Growth Marketing Manager, Voiicr Telecom