# Julia Costa

Julia Costa is a remote worker on Himalayas, Marketing Manager, Perdigão Brand Portfolio at BRF S.A., based in Italy.

Source: https://himalayas.app/@juliacosta1

```text
Marketing Manager at BRF building food brands through campaigns, partnerships, and a Perdigão AI chatbot with 45,000 conversations.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Italy |
| Authorized to work in | Italy |
| Salary expectations | 28k+ EUR |
| Job categories | Brand Communications Manager, Brand Manager, Communications Manager |
| Skills | Brand Strategy, Brand Positioning, Integrated Campaigns, Brand Communications, Branding Diagnostics, Full Funnel Marketing, Brand Health and Equity Tracking, KPIs, Partnership Management, Agency Management, Content Strategy, Digital Marketing, Retail Media, CRM, Shopper Marketing |
| LinkedIn | https://linkedin.com/in/julia-carneiro-costa |

## About

```text
At BRF, I lead brand strategy and integrated activation for the Perdigão portfolio across CRM, retail media, sponsorships and shopper channels. For a Christmas food-donation campaign with Mesa Brasil Sesc, I negotiated the partnership, managed the contract and planned the campaign, which drew 80,000+ organic comments.

I also led Sing with Perdigão, a generative-AI WhatsApp chatbot connected to a prime-time music reality show. It generated 45,000 conversations, 5x interactions, 9x the benchmark click-through rate and a 28% increase in digital engagement.

Previously at BRF, I led Sadia's repositioning, from consumer research through its new identity and packaging across ~400 SKUs; the brand moved from #16 to #7 in Brand Finance's 2024 ranking. At PepsiCo, I adapted global campaigns for Brazil and helped launch Ocean Spray in the market, expanding distribution across 100+ key accounts.
```

## Experience

### Marketing Manager, Perdigão Brand Portfolio (current)

[BRF S.A.](https://himalayas.app/companies/brfsa). Jul 2024 - Present

```text
Led brand strategy and integrated activation for Perdigão, one of Brazil's leading food brands, across CRM, retail media, sponsorships and shopper channels. Ran the Christmas food-donation campaign with Mesa Brasil Sesc, which drew 80,000+ organic comments, and delivered the Christmas campaign using full-funnel KPIs and brand diagnostics.
```

Skills: Brand-Strategy, Integrated-Campaigns, CRM, Retail-Media, Sponsorship, Shopper-Marketing, Agency-Management, Full-Funnel-KPIs, Branding-Diagnostics, Generative-AI, WhatsApp-Business-Chatbots, Cross-functional-Leadership

### Marketing Manager, Sadia Brand Portfolio

[BRF S.A.](https://himalayas.app/companies/brfsa). Sep 2022 - Jun 2024

```text
Led the repositioning of Sadia, one of Brazil's largest food brands, from ~1,300 consumer inputs, moving the brand from #16 to #7 in Brand Finance's 2024 ranking. Launched the new platform through a 360° campaign and managed Lollapalooza and NBA Brazil partnerships.
```

Skills: Brand-Repositioning, 360°-Brand-Campaigns, TV, OOH, Digital, Social, Streaming, Retail, Partnership-Management, Influencer-Strategy, Social-Architecture, Media-Optimization

### Marketing Coordinator

[BRF S.A.](https://himalayas.app/companies/brfsa). Apr 2020 - Sep 2022

```text
Created BRF's first branded-content series on Globoplay (5 episodes), managing concept, talent, media amplification and rollout; Effie Awards Brazil 2023 finalist. Coordinated integrated campaigns across digital, retail, influencer, shopper and experiential channels, and led the website relaunch and SEO improvements.
```

Skills: Branded-Content, Content-Strategy, Integrated-Campaigns, Digital, Retail, Influencer-Marketing, Shopper-Marketing, Experiential-Marketing, Website-Launch, SEO

### Marketing Analyst III

[BRF S.A.](https://himalayas.app/companies/brfsa). Mar 2018 - Apr 2020

```text
Built KPI dashboards and performance reports for senior leadership, supporting data-informed brand, category and campaign decisions. Delivered a Christmas campaign and packaging launch for the seasonal portfolio, achieving +3pp value share.
```

Skills: KPI-Dashboards, performance-reporting, Data-Analysis, Brand-Strategy, Retail-Execution, Packaging

### Marketing Analyst II

[PepsiCo](https://himalayas.app/companies/pepsico). Oct 2016 - Apr 2018

```text
Delivered activations at Rock in Rio, CCXP and UEFA Champions League in Brazil, with POPAI 2018 recognition. Adapted global snack, beverage and food campaigns into locally relevant plans across digital, retail, shopper and experiential channels.
```

Skills: Event-Marketing, Activation, Creative-Campaign-Adaptation, Digital, Retail, Shopper-Marketing, Experiential-Marketing, Consumer-Insights

### Marketing Analyst

[PepsiCo](https://himalayas.app/companies/pepsico). Apr 2015 - Sep 2016

```text
Launched Ocean Spray in Brazil by adapting global communication, shaping go-to-market execution and expanding distribution across 100+ key accounts. Created trade marketing ROI dashboards with Finance, improving budget allocation and P&L support.
```

Skills: Product-Launch, Go-To-Market, Trade-Marketing, ROI-Reporting, Budget-allocation, P&L-Support, Key-Account-Management

## Education

### Rome Business School

International Master, Digital Marketing and Business Transformation. 2026 - Present

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Pursuing an International Master in Digital Marketing and Business Transformation, expected to complete in April 2027.
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### ESPM – Escola Superior de Propaganda e Marketing

Master, Customer-Centric Marketing. 2021 - 2022. Grade: 9.24/10

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Completed a Master in Customer-Centric Marketing with a GPA of 9.24/10.
```

### Universidade Presbiteriana Mackenzie

Bachelor's Degree, Business Administration. 2011 - 2015

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Earned a Bachelor's Degree in Business Administration.
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## Tech stack

- WhatsApp

To contact Julia, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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