# juan Muñoz

juan Muñoz is a remote worker on Himalayas, Media Director, Traditional & Digital Media at Wavemaker / WPP Media, based in Canada.

Source: https://himalayas.app/@juanmuoz

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Media Director at Wavemaker / WPP Media who led integrated media strategy for Encebollado Patrimonio, an award-winning campaign.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 40k+ CAD |
| Job categories | Media Planner, Digital Marketing Manager, Paid Media Manager |
| Skills | Media Strategy, Digital Marketing, Media Planning, ATL BTL Planning, Paid Social, Performance Marketing, Programmatic Buying, KPI Optimization, Campaign Reporting, Marketing Budget Management, Customer Relationship Management, Vendor Management, Competitive Analysis, Brand Communications, Marketing Workflows |
| LinkedIn | https://linkedin.com/in/juan-francisco-munoz |

## About

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At Wavemaker / WPP Media, I led integrated ATL and digital media strategy for major accounts, aligning campaign plans with brand objectives, audience insights, investment priorities, and KPI targets. I managed and coached a 9-person media team and oversaw budgets, vendors, and campaign execution.

As a Media Planner at Wavemaker / WPP Media, I planned campaigns for brands across food, automotive, retail, telecommunications, and other categories. My media planning and execution for “Encebollado Patrimonio” drove a 5–7% increase in sales and earned Effie Ecuador Bronze in 2024 and Effie LATAM Silver in 2025.

My campaign work also received Festival of Media Global Gold in 2026 for Best Local Execution, along with a Global Bronze and six global shortlists across Encebollado Real and Netlife campaign work. At Mindshare Ecuador, I supported ATL and digital media planning, strategy, and reporting.

Earlier, I created digital advertising assets and supported social media content at Serpin Publicidad. I’ve also applied AI-supported workflows through WPP Open to support research, planning, content ideation, and internal productivity.
```

## Experience

### Media Director, Traditional & Digital Media

Wavemaker / WPP Media. Feb 2025 - May 2026

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Led integrated ATL and digital media strategy for major accounts, managed a 9-person media team, and oversaw media budgets and vendor relationships. Contributed to international recognition including Festival of Media Global Gold 2026.
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Skills: Media-Strategy, Digital-Marketing, ATL-BTL-Planning, Team-Leadership, Budget-Management, Vendor-Management, Customer-Relationship-Management, KPI-Optimization, Campaign-Reporting, Programmatic-Buying, WPP-Open

### Media Planner, Traditional & Digital Media

Wavemaker / WPP Media. Jul 2021 - Feb 2025

```text
Developed traditional and digital media plans for brands across multiple categories. Drove a 5-7% increase in sales for the 'Encebollado Patrimonio' campaign, earning Effie Ecuador Bronze and Effie LATAM Silver.
```

Skills: Media-Planning, Digital-Marketing, ATL-BTL-Planning, KPI-Monitoring, Competitive-Analysis, Campaign-Reporting, Customer-Relationship-Management, Team-Coordination

### Media Assistant, ATL & Digital

Mindshare Ecuador. Apr 2019 - Jul 2021

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Prepared media monitoring reports, competitive analyses, and planning support for ATL and digital campaigns. Supported media strategy for brands including Quala Ecuador, Adidas, and Rappi.
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Skills: Media-Monitoring, Competitive-Analysis, Campaign-Reporting, Digital-Marketing, ATL-BTL-Planning, client-support

### Production Assistant

Serpin Publicidad. Dec 2015 - Dec 2016

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Created digital advertising assets and supported social media content for multiple clients. Assisted with digital strategy and day-to-day social media execution.
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Skills: Digital-Advertising, Social-Media-Content, Content-Production, Digital-Strategy

### Creative Department Assistant

Subsecretariat of Image, Presidency of Ecuador. Feb 2012 - May 2012

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Organized databases and gathered information to support institutional image and branding updates for ministries and public entities.
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Skills: Database-Management, information-gathering, Branding-support

### Volunteer Photographer & Videographer

Crystal Falls Studio. Oct 2026 - Present

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Provided photo and video coverage for the studio's annual Halloween Dance Party, capturing performances and documenting the event for dancers, families, and the community.
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Skills: Photography, Videography, Event-documentation

## Education

### Universidad de Las Americas (UDLA)

Bachelor of Advertising, Advertising. 2012 - 2016

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Bachelor of Advertising degree from Universidad de Las Americas (UDLA), Ecuador, from 2012 to 2016.
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## Tech stack

- Microsoft Excel
- YouTube
- TikTok
- Microsoft Office

To contact juan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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