# Jovana Dragovic Jovana Dragovic is a remote worker on Himalayas, Analyst, Audience & Insights Data Analysis at Digitas North America, based in United States. Source: https://himalayas.app/@jovanadragovic ```text Data analyst at Digitas North America, turning Samsung audience data into campaign insights and actionable recommendations. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | United States | | Authorized to work in | United States | | Salary expectations | 60k+ USD | | Job categories | Data Analyst, Operations Analyst, Project Manager | | Skills | Audience Analytics, Data Analysis, Audience Strategy, Audience Segmentation, Campaign Performance Analysis, SQL, Python, Power BI, Machine Learning, AI, Data Management, Data Digitization, Data Validation, Operational Analysis, Process Improvement | | LinkedIn | https://linkedin.com/in/jovana-dragovic-3a3599306 | ## What I'm looking for ```text I'm seeking opportunities in aviation operations, data analytics, and project management where I can apply AI, data-driven decision-making, and operational optimization to real-world challenges. ``` ## About ```text At Digitas North America, I analyze Samsung consumer, campaign, and audience data to inform marketing and customer engagement decisions. I build and optimize audience segments, support paid social campaigns, and report on campaign performance using SQL and audience platforms. At the Carl Albert Congressional Research and Studies Center, I led NSF-funded AI and political advertising research, coordinating projects and student teams. I contributed to AI and machine learning model development and helped digitize and analyze over 120,000 political advertisements; I also became a finalist in the American Airlines Data Analysis Case Competition, using Python and Power BI to present aviation operational insights. ``` ## Experience ### Analyst, Audience & Insights Data Analysis (current) [Digitas North America](https://himalayas.app/companies/digitas-north-america). Oct 2026 - Present ```text Audience & Insights at Digitas (Constellation Groupe) Account: Samsung - Develop and execute audience strategy initiatives to support Samsung marketing and customer engagement objectives. - Analyze consumer, campaign, and audience data to generate actionable insights that drive business decisions. - Build, manage, and optimize audience segments using Samsung Audience Manager (SAM) and Google Clo ``` ### AI Research Project Lead [Carl Albert Congressional Research and Studies Center](https://himalayas.app/companies/university-of-oklahoma). Dec 2022 - Sep 2026 ```text - Led and coordinated NSF-funded AI and political advertising research initiatives in collaboration with Harvard University, managing multiple concurrent projects, timelines, and cross-functional student research teams. - Contributed to the development, testing, and refinement of AI and machine learning models for political advertisement analysis, including manual transcription, trend identificati ``` ### Data Analytics & Research Experience | American Airlines Data Analysis Case Comp American Airlines. Aug 2025 - Dec 2025 ```text - Selected as a finalist in a competitive, industry-sponsored case competition analyzing large-scale operational datasets provided by American Airlines, delivering insights directly to executive and C-suite stakeholders. - Translated complex airline operational datasets into aviation-specific performance insights, identifying factors impacting efficiency, scheduling reliability, and resource alloc ``` ### Operations Analyst [SSM Health](https://himalayas.app/companies/ssm-health). Aug 2024 - Dec 2024 ```text - Conducted workflow and operational data analysis across hospital departments to identify inefficiencies and process improvement opportunities. - Presented data-driven recommendations to improve scheduling, coordination, and operational performance. - Built dashboards providing leadership visibility into workflow performance and resource utilization. ``` ### Executive Research Assistant [Carl Albert Congressional Research and Studies Center](https://himalayas.app/companies/university-of-oklahoma). Dec 2022 - Aug 2023 ```text - Provided executive-level administrative and operational support to up to four senior executives simultaneously, managing complex schedules, coordinating meetings, preparing correspondence, and prioritizing competing responsibilities. - Served as a central point of coordination between university leadership, researchers, interns, and external stakeholders, ensuring timely communication, organized ``` ## Education ### University of Oklahoma Bachelor of Business Administration - BBA, Management Information Systems, General. 2022 - 2026 ### University of Oklahoma Bachelor of Science - BS, Aeronautics/Aviation/Air Traffic Managment. 2022 - 2026 ### Certiport - A Pearson VUE Business Entrepreneurship and Small Business ### Microsoft Microsoft Office Specialist: Microsoft Excel 2016 Expert ### Microsoft Microsoft Office Specialist: Microsoft Outlook 2016 ### Microsoft Microsoft Office Specialist: Microsoft PowerPoint 2016 ### Microsoft Microsoft Office Specialist: Microsoft Word 2016 Expert ## Tech stack - Google Cloud Platform - Salesforce - Jira - Python - C++ - Google Workspace - RStudio - SQL - Meta Business Suite - Microsoft Word - TikTok Ads Manager - Power BI - Microsoft Outlook - Microsoft PowerPoint - Microsoft 365 - Microsoft Office To contact Jovana, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Zubeir Said](https://himalayas.app/@zubeirsaid): Data Science Fellow, General Assembly - [Muhammad Firas Rasyid](https://himalayas.app/@muhammadfirasrasyid): Growth Analyst, Pacmann Academy - [Lance C](https://himalayas.app/@lancec): Data Analyst, Minds Matter - [Rocara Shakhan](https://himalayas.app/@rocarashakhan): Data Analyst, Publicis Collective - [Huy Tran](https://himalayas.app/@huytran): Media Insights and Analytics, Walmart Connect - [rohan g](https://himalayas.app/@rohang): Senior Data Solutions Analyst, Paramount - [LASYA Lalpet Venkata](https://himalayas.app/@lasyalalpetvenkata): Business Analyst, Community Dreams Foundation - [Thanh Tuyền Nguyễn Thị](https://himalayas.app/@thanhtuynnguynth): QA Associate, Dickinson College - [Jennifer Guzman](https://himalayas.app/@jenniferguzman): Project Director, City In the Community NYCFC - [Deekshita Sai Patibandla](https://himalayas.app/@deekshitasaipatiband): Research Assistant, International Public Management Network (IPMN)