# Josephine Tögemann

Josephine Tögemann is a remote worker on Himalayas, Head of Marketing & Growth at Monerium, based in Germany.

Source: https://himalayas.app/@josephinetgemann

```text
Web3 marketing and growth at Monerium, where I grew the signed partner pipeline from 4 to around 60 in three months.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Germany |
| Authorized to work in | Germany |
| Salary expectations | 80k+ EUR |
| Job categories | Web3 Growth, Growth Marketing Manager, Marketing Strategist |
| Skills | Web3 Marketing, Marketing Strategy, Brand Strategy, Positioning, Go To Market Strategy, Growth Marketing, Partnership Development, Generative Engine Optimisation, SEO, Content Strategy, Copywriting, Editorial Writing, Social Media Marketing, Community Growth, Public Relations |

## About

```text
At Monerium, I was the only person in marketing, explaining a licensed e-money product that issues euro on-chain to developers, fintech partners and end users. I grew the signed partner pipeline from 4 to around 60 in three months; the founders handled closing.

I also organised Monerium’s EthCC presence in Cannes, with a EUR 50,000 budget and a team of 14 on site. I rewrote blog content for generative engine optimisation so it could appear in AI search as well as Google.

At Web3 Agency, I was the main or only point of contact for seven client accounts. I delivered branding, strategy, visuals and social channels for some clients, and coordinated agency teams and client communication on other projects.

At APPICS AG, I built an ambassador programme of around 120 people in 30 countries and handled day-to-day operations for a team of around 20, including payroll, invoices and supplier payments. I’ve worked in crypto since 2015, often in small companies where marketing covered strategy, copy, design, channels and events.
```

## Experience

### Head of Marketing & Growth

Monerium. Jan 2025 - Dec 2026

```text
Sole marketer at a licensed e-money institution, responsible for strategy, content, PR, events, and partner pipeline. Grew signed partners from 4 to ~60 in three months and organized a EUR 50,000 EthCC programme.
```

Skills: Marketing-Strategy, Positioning, Content-Creation, PR, Event-Management, Partner-Development, Generative-Engine-Optimization-(GEO), Financial-Communications

### Head of Web3 Marketing & Strategy

Web3 Agency. Jan 2023 - Dec 2025

```text
Managed 7 client accounts as main point of contact, delivering branding, strategy, visuals, and social channels, or coordinating agency teams and client communication.
```

Skills: Web3-Marketing, Brand-Strategy, Project-Management, Client-Communication, Social-Media

### Chief Administrative Officer

APPICS AG. Jan 2019 - Dec 2023

```text
Oversaw marketing structure, social media, and content strategy, and built an ambassador programme of ~120 people in 30 countries. Also managed day-to-day operations for a team of ~20, including payroll and supplier payments.
```

Skills: Marketing-Strategy, Social-Media, Content-Strategy, Ambassador-Program, Operations-Management, Payroll, Invoicing

### Marketing Manager

CoinKitchen. Jan 2016 - Dec 2019

```text
Led social media marketing, content production, and team leadership for a team of ~8.
```

Skills: Social-Media-Marketing, Content-Production, Team-Leadership

### Copywriter & Social Media Assistant

WeCare4U. Jan 2015 - Dec 2016

```text
Managed social media content and channel management.
```

Skills: Copywriting, Social-Media-Management

## Education

### Macromedia University

Bachelor of Arts, PR & Media Management. 2016 - 2019

```text
B.A. in PR & Media Management from Macromedia University, including a semester at California State University Channel Islands, USA.
```

### California State University Channel Islands

PR & Media Management

```text
Semester abroad as part of the B.A. in PR & Media Management at Macromedia University.
```

## Tech stack

- Figma
- Adobe Photoshop
- ClickUp
- Adobe Premiere Pro
- Adobe After Effects
- Midjourney
- Suno
- Kling AI
- Adobe Creative Cloud
- Runway
- Seedance

To contact Josephine, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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