# Jon Alhart

Jon Alhart is a remote worker on Himalayas, Executive Director of Brand Marketing and Storytelling at V Foundation for Cancer Research, based in United States.

Source: https://himalayas.app/@jonalhart

```text
Brand marketing leader at the V Foundation for Cancer Research who launched its first paid media program, driving 5,130+ new donors and $1.26M.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 170k+ USD |
| Job categories | Brand Marketing Director |
| Skills | Brand Strategy, Brand Positioning, Audience Growth, Donor Acquisition, Paid Media, Paid Social Media, Organic Social Media, Content Strategy, Storytelling, Public Relations, Cultural Collaboration, Ambassador Program, Creator Partnerships, AI Answer Engine Optimization, Data Analysis |

## About

```text
At the V Foundation for Cancer Research, I repositioned the brand so 18–34-year-olds became its highest-awareness audience and launched its first paid digital media program. The current campaign has driven 5,130+ new donors and $1,258,047 in revenue.

I also built the brand tracking system and lead a 10-person brand and communications team. At Dixon Schwabl + Company, I founded the agency’s digital practice and scaled it to eight people and $3M in annual billings, serving national clients including the PGA ofAmerica and PGA TOUR.
```

## Experience

### Executive Director of Brand Marketing and Storytelling (current)

[V Foundation for Cancer Research](https://himalayas.app/companies/jim-valvano). Jan 2022 - Present

```text
Led brand marketing for a national nonprofit, repositioning the brand to make 18–34-year-olds its highest-awareness audience and launching its first paid media program. Generated nearly $150M in earned and donated media value and led a 10-person team with no turnover.
```

Skills: Brand-Strategy, Audience-Growth, Paid-Media, Organic-Social, Content-Strategy, PR, Storytelling, AI, Brand-Tracking, Team-Leadership

### Managing Partner

Dixon Schwabl + Company. Jan 2008 - Dec 2022

```text
Built a digital practice from zero, scaling it to 8 people and $3M in annual billings. Led the full digital function for national clients including the PGA of America and PGA TOUR, and set agency-wide marketing strategy that made marketing the first-touch source for 19.4% of new business revenue.
```

Skills: Digital-Marketing, Content-Strategy, Social-Media, Paid-Media, Web, Direct-Marketing, Analytics, Leadership

### TV Sports Anchor/Reporter

WSYR-TV. Jan 2003 - Dec 2008

```text
Anchored weekend sportscasts and reported daily, building a foundation in fast-turn, deadline-driven storytelling and on-camera communication.
```

Skills: Broadcast-Journalism, Storytelling, On-Camera-Presentation

### TV Sports Director

WIVT-TV. Jan 2001 - Dec 2003

```text
Led the station's sports operation as anchor and reporter.
```

Skills: Broadcast-Journalism, Sports-Reporting, Leadership

## Education

### Ithaca College

Bachelor of Science, Television-Radio

```text
Earned a Bachelor of Science in Television-Radio from Ithaca College.
```

## Tech stack

- Google Tag Manager
- Google Analytics

To contact Jon, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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