# Joel Nájera

Joel Nájera is a remote worker on Himalayas, Paid Media & Growth Consultant at Self Employed, based in Mexico.

Source: https://himalayas.app/@joelnjera

```text
Growth marketer who drove 35+ product launches at Hotmart, reaching up to 30x ROAS, now consulting independently on paid media and growth.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Mexico |
| Authorized to work in | Mexico |
| Salary expectations | 60k-80k USD |
| Job categories | Growth Marketer, Paid Media Specialist, Growth Marketing Specialist, Digital Marketing Consultant, Business Intelligence Analyst |
| Skills | Growth Marketing, Customer Acquisition, Paid Media, Meta Ads, Google Ads, Amazon Ads, Funnel Design, Conversion Tracking, META Pixels, Meta Conversions API, Google Tag Manager, GA4, UTM Architecture, ROAS optimization, Audience Testing |
| LinkedIn | https://linkedin.com/in/joelnajera |

## What I'm looking for

```text
A fully remote, long-term role in growth or paid media, with clear ownership of Meta Ads and Google Ads budgets. Open to employee or contractor arrangements, full-time, outside US-only or UK-only hiring restrictions.
```

## About

```text
I’m an independent paid media and growth consultant (since January 2026), running campaigns for clients in info-products, real estate and immigration services. For an immigration-services client, a new ad angle cut cost per lead 30% and drove 70% of his leads, and a VSL plus GoHighLevel quiz funnel later lifted lead volume 200%.

Before that, I spent 5 years at Hotmart, reaching up to 30x ROAS on a finance creator’s first launch and averaging 7x-9x ROAS across 35+ product launches since 2023. I later moved into Hotmart’s internal growth team, managing $80,000 to $120,000 a month in Meta and Google spend for the company’s own acquisition, including brand-defense campaigns on Google.

I deploy Meta Pixel and GA4 tracking across launch funnels to connect campaign data with sales, and I’ve used Brevo to build cart-recovery flows that recovered up to 10% of missing launch revenue.
```

## Experience

### Paid Media & Growth Consultant (current)

[Self Employed](https://himalayas.app/companies/self-employed). Jan 2026 - Present

```text
Reduced customer acquisition costs by 30% for a high ticket client by testing text-first creative ad variations on Meta Ads. Boosted qualified lead volume by 200% by engineering VSLs and a quiz funnel via GoHighLevel.
```

Skills: Meta-Ads, GoHighLevel, VSL, Quiz-Funnel, Lead-Generation, WhatsApp, Ecommerce, Paid-Media

### Growth Marketing Specialist

Hotmart. Jan 2021 - Jan 2026

```text
Spearheaded paid acquisition for 35+ digital product launches since 2023, reaching up to 30x ROAS on a finance creator's first launch. Managed $80K-$120K a month in Meta and Google spend for Hotmart's own acquisition, including brand-defense campaigns on Google.
```

Skills: Meta-Ads, Google-Ads, ROAS-optimization, Budget-Management, GA4, Google-Tag-Manager, Hotmart, Brevo, Email-Marketing, Funnel-Analytics

### Business Intelligence Analyst

Bonalto. Dec 2019 - Jan 2021

```text
Ran Amazon Ads and Mercado Libre campaigns, advising which stock to push or clear based on pricing and demand analysis. Spotted air fryer demand in 2020; it became the company's best-selling product through Amazon Black Friday.
```

Skills: Amazon-Ads, Mercado-Libre, ROI-Optimization, Data-Analysis, Supply-Chain, Inventory-Management

## Education

### Comunidade de Tráfego

Advanced Growth & Paid Traffic Training, Growth & Paid Traffic

```text
Advanced Growth & Paid Traffic Training completed.
```

### Fórmula de Lanzamiento

Digital Launch Optimization, Digital Launch Optimization

```text
Digital Launch Optimization training completed.
```

### Universidad Iberoamericana

Diploma, Ontological Coaching

```text
Diploma in Ontological Coaching from Universidad Iberoamericana.
```

### Instituto Bonampak

Bachelor's Degree, Tourism

```text
Bachelor's Degree in Tourism from Instituto Bonampak.
```

## Tech stack

- Google Tag Manager
- Gemini
- Google Ads
- Go High Level
- Microsoft Clarity
- Claude Code
- ChatGPT
- Looker Studio
- Brevo
- Meta Ads Manager

To contact Joel, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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