# Jānis Zālītis

Jānis Zālītis is a remote worker on Himalayas, Marketing Manager at Ogres Veselības centrs and HELIOS, based in Latvia.

Source: https://himalayas.app/@jniszltis

```text
Paid media buyer at Ogres Veselības centrs and HELIOS, where clinic campaigns turn 39% of leads into visits.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Latvia |
| Authorized to work in | Latvia |
| Salary expectations | 35k+ EUR |
| Job categories | Paid Media Buyer, Marketing Manager, Social Media Manager |
| Skills | Paid Media, Meta Ads, Google Ads, Lead Generation, Campaign Optimization, Conversion Rate Optimization, A B Testing, ROAS, CPL, CPA, Marketing Strategy, Marketing Analytics, Audience Research, Market Analysis, Local SEO |

## About

```text
At Ogres Veselības centrs and HELIOS, I run Meta and Google campaigns for clinic services and track whether leads become visits. A monthly match between ad leads and the clinic patient system shows that 39% of leads reach a visit.

I built the marketing for both brands from zero, covering strategy, budgets, channels, offers and reporting. Creative tests halved CPL, while campaigns typically deliver 4–5x ROAS, with some reaching up to 10x.

I build and improve landing pages in WordPress and Elementor, and use Hotjar and Microsoft Clarity to analyze user behavior. I also set up lead routing so Meta and website leads reach the right CRM sheet in seconds, with a Telegram alert.

As a freelance Paid Ads and Social Media Manager, I run campaigns for clients across industries and build automated daily posts with Make.com. Earlier, at Ogres Veselības centrs, I handled front-desk bookings, patient enquiries and scheduling.
```

## Experience

### Marketing Manager (current)

Ogres Veselības centrs and HELIOS. Sep 2023 - Present

```text
Owns all marketing for two brands, including strategy, budget, channels, KPIs, offers, and pricing. Runs Meta and Google lead campaigns, achieving 4-5x ROAS and halving CPL through creative tests.
```

Skills: Meta-Ads, Google-Ads, GA4, GTM, Hotjar, Microsoft-Clarity, WordPress, Elementor, Canva, Capcut, Make.Com, Google-Apps-Script, Buffer, Local-SEO, Google-Business-Profile, A-B-Testing, CRO, Email-Marketing, SMS-Marketing, WhatsApp-Marketing

### Paid Ads and Social Media Manager (current)

Freelance. Jan 2023 - Present

```text
Manages Meta and Google Ads for multiple clients, including account setup, campaigns, creatives, and budgets. Also handles Google Business Profile setup, local SEO, and automated daily posts.
```

Skills: Meta-Ads, Google-Ads, Google-Business-Profile, Local-SEO, Make.Com, AI-Visuals, Copywriting, Pitch-Decks, Sales-Funnels

### Sales and Marketing Specialist

NJ Media. Mar 2023 - Sep 2023

```text
Won new B2B clients, ran product presentations, managed long-term accounts, and performed market analysis.
```

Skills: B2B-Sales, Client-Acquisition, Presentation-Skills, Account-Management, Market-Analysis

### Customer Service Operator

Ogres Veselības centrs. Jun 2017 - Mar 2023

```text
Worked at the front desk of a multi-specialist clinic, handling bookings, patient enquiries, scheduling, and customer service.
```

Skills: Customer-Service, Scheduling, Communication-Skills, Front-Desk-Operations

## Education

### Ikšķiles vidusskola

General Secondary Education, General Education

```text
Completed general secondary education in 2019.
```

### Biznesa augstskola Turība

Bachelor's Programme, Law

```text
Pursued a bachelor's programme in Law but did not complete the degree.
```

### Cole Gordon 7 Figure Selling Academy

Sales Training, Sales

```text
Completed sales training from the Cole Gordon 7 Figure Selling Academy.
```

## Tech stack

- Google Tag Manager
- Elementor
- Telegram
- Gemini
- WordPress
- Buffer
- Google Sheets
- Canva
- Hotjar
- Google Ads
- LinkedIn Ads
- Microsoft Clarity
- CapCut
- ChatGPT
- Google Apps Script
- Claude
- Make.com
- Meta Ads Manager

To contact Jānis, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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