# jill colello

jill colello is a remote worker on Himalayas, Sr. eCommerce Subscription Specialist at GNC, based in United States.

Source: https://himalayas.app/@jillcolello

```text
eCommerce merchandising professional at GNC who improved Google Shopping product visibility by 16%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 78k+ USD |
| Job categories | E Commerce Merchandiser, E Commerce Analyst, Digital Content Manager, Digital Marketing Consultant, ECommerce Sales Specialist |
| Skills | Digital Merchandising, E Commerce Sales, Product Catalog Management, Digital Shelf Management, Product Detail Pages, Product Audits, Taxonomy, Discoverability, Sales Forecasting, Inventory Planning, Promotion, KPI Reporting, Subscription Commerce, Conversion Rate Optimization, Adobe Commerce |
| LinkedIn | https://linkedin.com/in/jillcolello |

## About

```text
At GNC, I tracked subscription opt-in, average order value, save rates, and churn to identify opportunities to grow recurring revenue. I partnered with eCommerce, Marketing, Finance, and Engineering to test offers, coordinate releases, and validate site updates.

At QVC, Inc., I managed product setup, catalog updates, and merchandising in Adobe Commerce across home, kitchen, and electronics. I also managed assortment decisions, forecasts, inventory, and markdown plans, and launched promotions that increased category conversion by 17% and reduced cart abandonment by 6%. At Google Shopping, I improved product search accuracy and visibility by 16% through taxonomy and categorization updates.
```

## Experience

### Sr. eCommerce Subscription Specialist

[GNC](https://himalayas.app/companies/gnc). Dec 2025 - Aug 2026

```text
Tracked subscription opt-in, average order value, save rates, and churn to identify opportunities to grow recurring revenue. Partnered with eCommerce, Marketing, Finance, and Engineering to test subscribe-and-save offers, coordinate releases, and validate site updates through QA.
```

Skills: Subscription-Analytics, Average-Order-Value-Analysis, Churn-Analysis, QA, Cross-Functional-Collaboration

### eCommerce Manager

Freelance. Jan 2021 - Dec 2025

```text
Managed eCommerce projects covering digital merchandising, page optimization, campaign execution, and performance analysis.
```

Skills: Digital-Merchandising, Page-Optimization, Campaign-Execution, Performance-Analysis

### Merchandising Manager

Google Shopping. Apr 2020 - Jan 2021

```text
Improved product search accuracy and visibility by 16% by updating taxonomy and categorization across multiple categories. Achieved 96.8% policy compliance accuracy through vendor product data audits and QA, and partnered with Engineering and UX to reduce content turnaround time by 20%.
```

Skills: Taxonomy, Product-Audits, QA, Cross-Functional-Collaboration, Content-Management

### Digital Content Manager

BarkleyREI. Sep 2019 - Apr 2020

```text
Led the migration of 1,200+ digital assets into Kentico and coordinated site and content updates that increased post-launch engagement by 28%.
```

Skills: Kentico, Digital-Asset-Management, Content-Migration, Site-Updates

### Digital Marketing Consultant

[Project Management Institute](https://himalayas.app/companies/project-management-institute-inc). Jan 2019 - Sep 2019

```text
Presented KPI dashboards that informed the reallocation of $250K toward higher-performing channels.
```

Skills: KPI-Reporting, Dashboarding, Data-Analysis

### Senior eBusiness Analyst

AAA Alliance. Nov 2015 - Jan 2019

```text
Led monthly analytics reviews to identify customer drop-off and prioritize site changes, improving conversion paths by 14%.
```

Skills: Analytics, Conversion-Rate-Optimization, Customer-Journey-Analytics

### eCommerce Category Marketing Manager

[QVC, Inc.](https://himalayas.app/companies/qvc). Jun 2004 - Nov 2015

```text
Managed online product setup, catalog updates, product content, and site merchandising in Adobe Commerce (Magento) across home, kitchen, and electronics. Owned assortment decisions, sales forecasts, inventory levels, and markdown plans, managing multimillion-dollar digital revenue and achieving double-digit year-over-year sales growth. Launched targeted promotions that increased category conversio
```

Skills: Adobe-Commerce, Magento, Product-Catalog-Management, Sales-Forecasting, Inventory-Planning, Promotion, Digital-Merchandising

## Education

### Wilmington University

MBA, Marketing Management

```text
MBA in Marketing Management from Wilmington University.
```

### University of Phoenix

BS, Business Management

```text
BS in Business Management from University of Phoenix.
```

## Tech stack

- Magento
- Google Analytics
- Adobe Analytics
- Jira
- Kentico

To contact jill, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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