# Jhennifer Moises dos Santos Jhennifer Moises dos Santos is a remote worker on Himalayas, Content Manager at Go Fractional, based in Brazil. Source: https://himalayas.app/@jhennifermoisesdossa ```text Content Manager at Go Fractional shaping multi-channel content strategy and leading success case stories. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | Brazil | | Authorized to work in | Brazil | | Salary expectations | 309k+ BRL | | Job categories | Content Manager, Content Strategist, Content Marketing Manager, Digital Marketing Manager | | Skills | Content Strategy, B2B Communications, Content Marketing, Digital Marketing, Multi channel Marketing, Inbound Marketing, SEO, Marketing Analytics, Data Analysis, Project Management, Community Management, Social Media Management, PR, Email Marketing, Marketing Automation | ## About ```text At Go Fractional, I lead content strategy and planning across the website, social media, online events, video scripts, and inbound marketing. I also lead success case stories and use data analysis to inform marketing decisions. At Globalfy, I led B2B content strategy and inbound campaigns that brought in over $187K in revenue. I also led Globalfy Talks, a series of live broadcasts and on-demand webinars, from start to finish. At Oliver Latin America, I coordinated content strategy for Adobe Experience Cloud solutions and multi-channel marketing across LATAM. My work included a Live Commerce Webinar that closed a $30K deal and generated 91 AQLs, and the first success case for Adobe Marketo in Brazil. ``` ## Experience ### Content Manager (current) Go Fractional. Mar 2025 - Present ```text Lead content strategy and planning for the company's website, social media channels, online events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Align with external and internal stakeholders, lead a team to make data-driven decisions, and improve marketing efficiency. ``` Skills: Content-Strategy, Marketing-Automation, CRM, Klaviyo, Canva, Webinars, Live-Broadcast, Riverse, Google-Analytics, Google-Data-Studio, Community-Management, Linear, Partnership-Management ### Content Lead Globalfy. May 2023 - Jan 2025 ```text Led B2B content strategy and planning for the company's website, social media channels, PR, branded content, events, video scripts, blog, and inbound marketing using marketing automation and CRM tools. Achieved over $187K in revenue from inbound campaigns and led projects like Globalfy Talks. ``` Skills: B2B-Content-Strategy, HubSpot, Canva, Capcut, Riverside, Google-Analytics, Google-Data-Studio, SEMrush, Notion, Vendor-Management, Video-Editing, Webinars, Live-Broadcast ### Content Strategy Specialist | Adobe Oliver Latin America. Jan 2022 - May 2023 ```text Spearheaded content coordination and strategy for Adobe Experience Cloud solutions. Developed and executed multi-channel marketing strategies across LATAM, including B2B marketing, PR, social media, branded content, and email marketing. Achieved 30k deal closure through Live Commerce Webinar and generated 91 AQLs. ``` Skills: Content-Strategy, Adobe-Experience-Cloud, B2B-Marketing, PR, Social-Media, Branded-Content, Email-Marketing, Marketing-Ops, Adobe-Workfront, Asana, Paid-Media, Results-Analysis, Vendor-Management ### Senior Associate, Community Management [Weber Shandwick](https://himalayas.app/companies/weber-shandwick). Aug 2021 - Jan 2022 ```text Led strategy and produced content for Ericsson's social media profiles in Brazil. Managed client-facing dynamics and collaborated with stakeholders to promote brand awareness, achieving around 15% increase in engagement. ``` Skills: Social-Media-Strategy, Content-Production, Hootsuite, Meta-Business, Data-Analysis, Client-Management, Stakeholder-Collaboration ### Content Leader Talquimy. May 2018 - Aug 2021 ```text Led account management and content strategy for clients including Mercado Livre, Axalta Brasil, DuPont, Dow, and Sterlite. Produced content for social media, websites, and blogs (SEO), and directed PR initiatives, achieving cover stories in tier 1 media and a SABRE Award. ``` Skills: Account-Management, Content-Strategy, Social-Media, SEO, PR, Google-Analytics, Hootsuite, Meta-Business, Customer-Relationship-Management ## Education ### Ohio University Executive Program, Project Management. 2025 - 2025 ```text Project Management Executive Program from Ohio University College of Business, completed in 2025. ``` ### Ohio University Executive Program, Business Communication. 2025 - 2025 ```text Business Communication Executive Program from Ohio University College of Business, completed in 2025. ``` ### Semrush Academy Certification, AI Marketing. 2024 - 2024 ```text Become an AI marketer certification from Semrush Academy, completed in 2024. ``` ### Fundação Getúlio Vargas Course, Project Management. 2024 - 2024 ```text Project Management Trends course from Fundação Getúlio Vargas, completed in 2024. ``` ### Fundação Getúlio Vargas Course, Marketing Analytics. 2023 - 2024 ```text Marketing Analytics: Strategies and Tactics for Growth course from Fundação Getúlio Vargas, completed in 2024. ``` ### Pace University Master's degree, Media and Communication Arts. 2014 - 2015 ```text Master's degree in Media and Communication Arts from Pace University, completed in 2015. ``` ### Cásper Líbero Bachelor's degree, Journalism. 2008 - 2011 ```text Bachelor's degree in Journalism from Cásper Líbero, completed in 2011. ``` ## Tech stack - Google Analytics - Linear - HubSpot - Asana - Notion - WordPress - SEMrush - Canva - Hootsuite - Klaviyo - CapCut - Riverside To contact Jhennifer, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Gustavo Sumares](https://himalayas.app/@gustavosumares): Content Marketing Coordinator, Pipefy - [Andreza Santos](https://himalayas.app/@andrezasantos): Founder & Marketing Lead, Smart Digital Communication - [Luiza Giordano](https://himalayas.app/@luizagiordano): Content Specialist, ecoPortal - [Thais Gomes](https://himalayas.app/@thaisgomes): Marketing Coordinator, Logcomex - [Luisa Wink](https://himalayas.app/@luisawink): Marketing Content Manager, Busbud - [Fatima Mohamed](https://himalayas.app/@fatimamohamed): Marketing Content Analyst, Ethne - [Diego Velanga](https://himalayas.app/@diegovelanga): Senior Community Manager, The Adecco Group - [Gabriela Arnt](https://himalayas.app/@gabrielaarnt): Senior Content Manager, Brazilian Health Regulatory Agency (Anvisa) - [Liliane Paulon](https://himalayas.app/@lilianepaulon): Content Marketing Manager and Senior Content Strategic, Webcontinental Group - [Jhennifer Santos](https://himalayas.app/@jhennifersantos): Content Manager, Go Fractional