# Jennifer Pearson

Jennifer Pearson is a remote worker on Himalayas, Manager, Channel Enablement - New to Canada at TD Bank, based in Canada.

Source: https://himalayas.app/@jenniferpearson

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Strategy & growth leader specializing in segment strategy, customer acquisition, channel innovation and national execution.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Canada |
| Authorized to work in | Canada |
| Salary expectations | 150k-200k CAD |
| Job categories | Strategy Manager, Growth Manager, Strategic Partnerships Manager, Customer Acquisition Manager |
| Skills | Segment Strategy, Growth Strategy, Customer Acquisition, Channel Innovation, Strategic Planning, Strategy Execution, Customer Experience, Data Driven Prioritization, Segmentation Strategy, Data Analysis |
| LinkedIn | https://linkedin.com/in/jennifer-pearson-7113a971 |

## What I'm looking for

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Seeking a senior strategy and growth role focused on segment strategy, customer acquisition and scalable growth. I enjoy turning insights into action, leading cross-functional initiatives and influencing senior stakeholders. Open to new industries, especially fintech and tech, in a remote-first environment.
```

## About

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I’m a strategy and growth leader with 20+ years of experience turning customer and business insights into strategies that drive acquisition, engagement and growth.

My work sits at the intersection of segment strategy, customer acquisition and execution. I enjoy identifying where the biggest opportunities are, developing a strategy around them, and then working across an organization to bring that strategy to life. In my current role, I lead national initiatives ranging from data-driven segment prioritization and campus acquisition strategy to referral programs and new digital onboarding capabilities.

I’m particularly strong at connecting strategy with execution. I’m comfortable working with data and developing the business case, but I also enjoy the people side of the work—building relationships, influencing cross-functional partners and presenting to audiences ranging from senior executives to hundreds of frontline colleagues. I’m known for bringing energy to my work and for an approachable, collaborative communication style.

I’ve spent more than 10 years working remotely while leading initiatives and collaborating with teams across Canada. While my background is in financial services, I’m interested in bringing my experience to a new industry, particularly organizations using technology to rethink customer experiences and drive growth.

I’m most interested in opportunities across segment strategy, growth strategy, customer acquisition, customer strategy and channel innovation, where I can help identify opportunities and turn them into measurable, scalable results.
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## Experience

### Manager, Channel Enablement - New to Canada (current)

[TD Bank](https://himalayas.app/companies/td). Jan 2021 - Present

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Lead national segment strategy and execution focused on customer acquisition and growth, balancing strategy development with hands-on delivery across a complex, highly regulated organization.
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Skills: Segment-Strategy, Growth-Strategy, Customer-Acquisition, Channel-Innovation, Strategic-Planning, Data-Driven-Prioritization, Executive-Communication, Influence-Key-Stakeholders, Cross-functional-Leadership, Program-Delivery, Risk-and-Compliance-Partnership

### Owner

LemonMade Stationery. Jan 2018 - Dec 2021

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Founded and operated a Canadian stationery shop supporting local artists, gaining hands-on experience in small-business operations, customer experience, merchandising and creative problem solving.
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Skills: Small-Business-Operations, Customer-Experience, Merchandising, Creative-Problem-Solving

### Manager, Strategy, Acquisition & Communications (Multiple Roles)

[TD Bank](https://himalayas.app/companies/td). Jan 2018 - Dec 2021

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Developed and executed acquisition and sales strategies across everyday banking and credit cards, combining campaign strategy, colleague engagement, communications and field execution.
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Skills: Acquisition-Strategy, Sales-Strategy, Campaign-Strategy, Employee-Engagement, Communication-Skills, Field-execution, Executive-Presentation, Internal-Communications

### District Manager, Strategy and Sales

[TD Bank](https://himalayas.app/companies/td). Jan 2016 - Dec 2018

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Built and implemented strategies to improve customer acquisition, retention and productivity across multiple branches, using data and field insights to identify high-impact opportunities.
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Skills: Strategy-Development, Customer-Acquisition, Customer-Retention, Productivity-Improvement, Data-Analysis, Field-Insights, Digital-Coaching, Performance-Improvement

### Retail & Branch Banking Leadership Roles

[TD Bank](https://himalayas.app/companies/td). Jan 2005 - Dec 2016

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Progressed through customer service, financial advisory and people-leadership roles, including management of high-performing teams in flagship branch environments.
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Skills: Customer-Service, Financial-Advisory, People-Leadership, Team-Management, Sales, Service-Targets, Mentorship, Customer-Experience

## Education

### Athabasca University

Bachelor of Commerce, Accounting

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Bachelor of Commerce in Accounting from Athabasca University, completed in 2014.
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### Mount Royal College

Business Administration Diploma, Management and Operations

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Business Administration Diploma in Management and Operations from Mount Royal College, completed in 2006.
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## Tech stack

- Tableau
- Salesforce
- Microsoft SharePoint
- Adobe Photoshop
- Microsoft Teams
- Jira
- Microsoft Office 365
- Confluence
- Trello
- Microsoft Excel
- OneNote
- Canva
- Microsoft Power BI
- ChatGPT
- Adobe Acrobat Pro
- Atlassian
- Microsoft Word
- Microsoft PowerPoint

To contact Jennifer, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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