# Jennifer Barron

Jennifer Barron is a remote worker on Himalayas, Assoc Director of Product Growth & Member Experience at BetterHelp, based in United States.

Source: https://himalayas.app/@jenniferbarron

```text
Product growth leader at BetterHelp who scaled AI-powered personalization to lift conversion by 9%.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 200k+ USD |
| Job categories | Product Manager, Product Growth Manager, Director of Product, Product Leader |
| Skills | Product Management, Growth Strategy, Product Led Growth, Customer Acquisition, Conversion Rate Optimization, A B Testing, Pricing And Packaging, Subscription Products, Marketplace Product, Monetization, Customer Experience, Product Analytics, Behavioral Segmentation, Customer Data Platforms, SEO |
| LinkedIn | https://linkedin.com/in/jenniferpbarron |

## About

```text
At BetterHelp, I recruit and manage a team of 6+ PMs while owning growth strategy across acquisition, pricing, monetization, and churn reduction. I scaled AI-native discovery workflows, including LLM-driven personalization and need-state matching, that lifted conversion by 9%.

At Google, I led product growth for Gemini for Consumers, driving 18% of new subscriber acquisition for its flagship consumer AI subscription tier. I also led testing and deployment of upsell funnels, landing experiences, and cart recovery reaching 200M+ global consumer users.

Across Yohana, Made Renovation, Carvana, Core Wellness, and Twilio, I worked on subscription and marketplace growth, acquisition, and customer experience. My work included experimentation, product analytics, partner integrations, and commerce improvements that increased conversion and supported customer growth.
```

## Experience

### Assoc Director of Product Growth & Member Experience (current)

[BetterHelp](https://himalayas.app/companies/betterhelp). Jan 2025 - Present

```text
Recruit and manage a high-performing team of 6+ PMs as a player-coach owning end-to-end growth strategy across customer acquisition, pricing/packaging, merchandising, monetization, and churn reduction. Pioneered AI-native product development workflows, deploying LLM-driven personalization that generated a +9% lift in conversion rate.
```

Skills: Product-Management, Growth-Strategy, AI, LLM, Personalization, Experimentation, CMS, ESP, CRO, A-B-Testing

### Product Growth & Monetization

[Google](https://himalayas.app/companies/google). Jan 2024 - Jan 2025

```text
Led cross-functional product growth team driving 18% of all new subscriber acquisition for the flagship consumer-facing AI subscription tier. Architected product-led growth strategy and discovery infrastructure, leading testing and deployment of seamless upsell funnels and landing experiences reaching 200M+ global users.
```

Skills: Product-Management, Growth-Strategy, Monetization, PLG, Experimentation, predictive-modeling, GTM

### Head of Growth Product

Yohana. Jan 2023 - Jan 2024

```text
Owned growth and acquisition strategy for a high-touch DTC marketplace, lifting user activation by +7% through quantitative behavioral segmentation and pricing elasticity experimentation. Redesigned web and logged-in activation journeys to optimize discoverability of core service offerings, driving significant increases in MAU and customer lifetime value.
```

Skills: Product-Management, Growth-Strategy, DTC, Segmentation, Pricing, Experimentation, CDP, Analytics, OKRs

### Lead Product Manager, Growth

Made Renovation. Jan 2022 - Dec 2022

```text
Led growth product initiatives across landing page architecture, design-catalog onboarding, and pricing funnels, generating a +17% lift in qualified contract conversion. Spearheaded strategic channel-partner acquisition integrations, notably with Home Depot, building scalable APIs and structured catalog data feeds.
```

Skills: Product-Management, Growth, Landing-Pages, Pricing, APIs, Channel-Partnerships, Experimentation

### PM Team Lead, Product-Led Growth & Customer Acquisition

[Carvana](https://himalayas.app/companies/carvana). Jan 2021 - Jan 2022

```text
Managed and recruited a growth PM team focused on driving high-intent customer acquisition, inventory discovery, repeat purchase, and conversion across a massive vehicle catalog. Scaled organic and partner listing channel integrations through structured data feeds and faceted search optimization, driving +9% of total retail sales volume.
```

Skills: Product-Management, Growth, PLG, SEO, Data-feeds, Facets, Unit-Economics, Trade-In-Funnel

### Senior Product Manager, Growth

Core Wellness. Jan 2020 - Dec 2020

```text
Owned ecommerce growth strategy and replatforming, optimizing Core Web Vitals, site speed, and structured product data to drive a >2x increase in purchase conversion by month 2. Established a culture of continuous A/B testing across merchandising, landing pages, and checkout, increasing Average Order Value and customer acquisition efficiency.
```

Skills: Product-Management, Growth, Ecommerce, Shopify, Stripe, APIs, Core-Web-Vitals, A-B-Testing, CRO

### Product Manager, Growth & Customer Experience

[Twilio](https://himalayas.app/companies/twilio). Jan 2017 - Jan 2020

```text
Engineered product-led sales acquisition pipeline and launched redesigned self-service onboarding funnels for developer and enterprise products. Led research and strategy for an Integrations Ecosystem projected to generate a 15% ARR lift via cross-sell discoverability.
```

Skills: Product-Management, Growth, PLG, Onboarding, Integration, Cross-Selling, Research

### Senior Product Manager

ROKO Labs. Jan 2014 - Jan 2016

```text
Senior Product Manager at ROKO Labs.
```

### Consultant, Innovation & Growth

Vivaldi Partners. Jan 2013 - Jan 2014

```text
Consultant focused on innovation and growth at Vivaldi Partners.
```

## Education

### Kellogg School of Management, Northwestern University

MBA and MS, Design Innovation. 2016 - 2018

Activities and societies: Zell Fellowship Recipient; President, Kellogg Entrepreneurs Organization; Venture Competition Winner (3x)

```text
MBA and MS in Design Innovation from Kellogg School of Management, Northwestern University from 2016 to 2018.
```

### New York University

Bachelor of Arts, Economic Policy. 2010 - 2013

```text
BA in Economic Policy with a minor in Art History from New York University from 2010 to 2013.
```

## Tech stack

- Segment
- Shopify
- Mixpanel
- Figma
- Jira
- Amplitude
- Stripe
- Claude Code

To contact Jennifer, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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