# Jemimah Katayeyanjue

Jemimah Katayeyanjue is a remote worker on Himalayas, Go-To-Market Strategy (Capstone Project) at TS Academy, based in Nigeria.

Source: https://himalayas.app/@jemimahkatayeyanjue

```text
Aspiring brand strategist developing Nigeria-focused go-to-market plans, including a Coca-Cola Original Taste strategy with three customer personas.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Nigeria |
| Authorized to work in | Nigeria |
| Salary expectations | 60k+ USD |
| Job categories | Brand Strategist, Product Marketing Specialist, Content Marketing Specialist |
| Skills | Brand Strategy, Brand Research, Brand Positioning, Market Analysis, Competitive Analysis, Audience Research, Customer Personas, Product Marketing, Go To Market Strategy, Product Launch Strategy, Content Strategy, Copywriting, Digital Storytelling, Social Media Marketing, Campaign Planning |
| LinkedIn | https://linkedin.com/in/jemimahkatayeyanjue37bb61362 |

## About

```text
I developed a Nigeria-focused go-to-market strategy for Coca-Cola Original Taste as a capstone project with TS Academy’s Hajime Cohort. I researched the market, competitors, and audiences, then translated the findings into three customer personas.

For the strategy, I shaped the positioning around “Own the Moment, Not Just the Drink” and developed a distinct value proposition. I also designed pre-launch, launch, and post-launch campaigns, including the #CokeInTheMoment concept.

At Qeqway Educational Support Foundation, I supported multi-channel content planning and digital communication. I wrote audience-focused content, contributed to editorial calendars, and supported targeted social media campaigns across Facebook, Instagram, and LinkedIn.
```

## Experience

### Go-To-Market Strategy (Capstone Project)

TS Academy. Sep 2026 - Sep 2026

```text
Engineered a comprehensive 12-week Nigeria-focused GTM strategy for Coca-Cola Original Taste with targeted pilot rollouts. Conducted market, competitor, and audience research, translating findings into customer personas and brand positioning.
```

Skills: Go-To-Market-Strategy, Market-Research, Competitive-Analysis, Audience-Research, Brand-Positioning, Campaign-Planning, Product-Marketing

### Content Writing Intern

Qeqway Educational Support Foundation. Jan 2025 - Dec 2025

```text
Supported multi-channel content planning and digital communication across Facebook, Instagram, and LinkedIn. Developed educational and inspirational content that improved audience interaction and community engagement.
```

Skills: Content-Writing, Copywriting, Social-Media, Facebook, Instagram, LinkedIn, Editorial-Calendar, Audience-Engagement

## Education

### TS Academy

Social Media Marketing Program, Marketing

```text
Completed the Social Media Marketing Program (Hajime Cohort) in October 2026, focusing on social media, product and digital marketing, and strategy development.
```

### Incubator Hub

Digital Skills Up Africa: Content Writing & Copywriting, Content Writing

```text
Completed the Digital Skills Up Africa: Content Writing & Copywriting program in November 2025.
```

### Osun State University

Bachelor of Science, Industrial Chemistry

```text
B.Sc. in Industrial Chemistry from Osun State University, Nigeria, completed in 2023.
```

## Tech stack

- Google Analytics
- Google Workspace
- Meta Business Suite
- ChatGPT

To contact Jemimah, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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