# jay soni jay soni is a remote worker on Himalayas, Digital Marketing Associate at Fanzart LLP, based in India. Source: https://himalayas.app/@jaysoni1 ```text I build defensible luxury brands and full-funnel D2C growth systems that convert and scale. ``` | Detail | Value | | --- | --- | | Availability | Looking for a job | | Location | India | | Authorized to work in | India | | Salary expectations | 70k+ INR | | Job categories | Marketing Manager, Brand Strategist, Growth Marketer, Digital Marketing Manager, SEO Specialist, Content Strategist | | Skills | Brand Positioning, Brand Architecture, Competitive Mapping, ICP Definition, Naming, Messaging, Brand Voice, Visual Identity, Design Systems, Typography, Brand Guidelines, Creative Direction, Brand Audits, Market Research, Storytelling, Go To Market Strategy, Consumer Psychology, Behavioral Economics, Performance Marketing, Paid Media, Google Ads, Meta Ads, Conversion Rate Optimization, Conversion Tracking, Attribution, Google Tag Manager, Google Analytics 4, ROAS, CPA, AOV, CRM, Email Marketing, Lifecycle Marketing, Funnel diagnostics, B2B Lead Generation, Referral Programs, Channel Strategy, Martech, Logistics Integrations, Account Management, Prioritization, Eisenhower Matrix, Technical SEO, Screaming Frog, Crawl Budget, Indexing, Schema Markup, Off Page SEO, Backlink acquisition, Keyword Research, Search Intent Analysis, Answer Engine Optimization, Programmatic SEO, On Page SEO, Metadata, Internal Linking, Instagram Strategy, YouTube Strategy, Content Strategy, Content Calendar, Short form Video, Influencer Marketing, LinkedIn Thought Leadership Writing, Photography, Video Editing, UI UX, Developer Handoff, Shopify, Liquid, HTML, QA, Release Coordination, Google Search Console, SEMrush, Ahrefs, Meta Business Suite, Zoho Campaigns, Notion, ClickUp, Asana, Trello, Tl;Dv, Canva, Photoshop, Lightroom, Google Sheets, Prompt Engineering, AI assisted content, AI Assisted Reporting | | LinkedIn | https://linkedin.com/in/jay-soni-6a003b262 | ## What I'm looking for ```text I'm looking to own both brand meaning and growth outcomes for premium or D2C businesses, building positioning, measurement and cross-channel systems that make marketing performance sustainable. ``` ## About ```text At Fanzart, I own positioning, creative direction and full-funnel growth for a luxury brand with 145+ showrooms. I manage Google and Meta spend, SEO/AEO, Shopify, CRM, content and weekly reporting, generating ₹4.5L+ in monthly online orders at roughly 2.5x blended ROAS. I find funnel leaks before scaling spend—from correcting duplicate GA4 tracking and mobile conversion barriers to rebuilding paid, organic and lifecycle journeys. I’ve also doubled Instagram engagement, added 2,300+ followers, and grown WhatsApp-attributed revenue from ₹1.5L to ₹4L per month. As an independent consultant, I build premium D2C brands from positioning, naming and identity direction through go-to-market and channel strategy. My work is grounded in consumer psychology, measurable growth outcomes and systems that continue working after the campaign ends. ``` ## Experience ### Digital Marketing Associate (current) Fanzart LLP. Jan 2026 - Present ```text Own brand and full-funnel execution for a luxury brand with 145+ showrooms, including positioning, creative direction, paid media, SEO/AEO, email, CRM, and Shopify. Led performance marketing with ~2.5x blended ROAS and improved conversion tracking and funnel strategy. ``` Skills: Google-Ads, Meta-Ads, SEO, AEO, Screaming-Frog, Google-Tag-Manager, GA4, Zoho-Campaigns, Shopify, CRO, Content-Strategy, Influencer-Marketing, B2B-Lead-Generation, Web-UX, Reporting ### Independent Marketing and Branding Consultant (current) Freelance. Jan 2023 - Present ```text Build brand systems from zero for luxury and premium D2C brands, including positioning, messaging, identity, and growth strategy. Manage multiple concurrent engagements with measurable revenue and engagement outcomes. ``` Skills: Brand-Positioning, Messaging-Architecture, Naming, Brand-Voice, Visual-Identity, Go-To-Market-Planning, Funnel-diagnostics, Paid-and-Organic-Coordination, Content-Creation, Photography, Video-Editing ### Social Media and Growth Lead Rotaract Club of Indus University. Jan 2023 - Dec 2026 ```text Trained social media and cross-functional club teams in content strategy, branding, and event promotion. Grew Instagram from 646 to 1,004 followers and supported events contributing to 8 awards. ``` Skills: Social-Media-Strategy, Content-Strategy, Branding, Event-Promotion, Photography, Videography ### Visiting Teacher, English and Social Sciences Edunova Academy. Jan 2023 - Dec 2025 ```text Taught English and Social Sciences to 120 students aged 12 to 18, owning curricula from lesson planning through classroom delivery. ``` Skills: Curriculum-Development, Classroom-Instruction, Communication-Skills ### Contract SEO Content Writer Freelance. Jan 2021 - Dec 2023 ```text Produced long-form blogs for eCommerce, SaaS, and technology businesses, handling keyword research, on-page SEO, and off-page SEO including backlink acquisition. ``` Skills: SEO, SEMrush, Ahrefs, Keyword-Research, On-Page-SEO, Off-Page-SEO, Content-Writing, Backlink-acquisition ## Education ### Indus University Bachelor of Technology, Computer Science and Engineering ```text Pursuing a Bachelor of Technology in Computer Science and Engineering, expected to complete in 2026. ``` ## Tech stack - Google Tag Manager - Shopify - Typography - Google Search Console - Adobe Photoshop - Trello - Asana - Notion - ClickUp - Ahrefs - SEMrush - Google Sheets - Liquid - Canva - Google Ads - Zoho Campaigns - Screaming Frog - Meta Business Suite To contact jay, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [Utkarsh Upendra](https://himalayas.app/@utkarshupendra): Digital Marketing Manager, UniAthena - [Hashil Parambadan](https://himalayas.app/@hashilparambadan): Marketing Manager, Dozee - [shreya kulshrestha](https://himalayas.app/@shreyakulshrestha): Assistant Marketing Manager, Total IT Global - [Karishma Vijay](https://himalayas.app/@karishmavijay): Marketing Strategist, Lampros Tech - [Radhika Sharma](https://himalayas.app/@radhikasharma3): Media Manager & Content Head, Desibrat Club - [Aanchal User](https://himalayas.app/@aanchaluser2): Senior Media Buyer, Healthcare Call Center - [Twisha Das](https://himalayas.app/@twishadas): Senior Performance Marketing Specialist, Canva Square - [Samriddhi Ramawat](https://himalayas.app/@samriddhiramawat): Independent Growth Marketing Consultant, Self Employed - [Savitha Sampath](https://himalayas.app/@savithasampath): Senior Manager Brand Marketing, Great Learning - [Naina Parasher](https://himalayas.app/@nainaparasher): Manager – Marketing (Content & CLM), Axis Asset Management Co. Ltd.