# Jacob Arnold

Jacob Arnold is a remote worker on Himalayas, Marketing Team Lead at Accenture, based in Canada.

Source: https://himalayas.app/@jacobarnold

```text
I lead paid media teams that improve campaign performance, targeting, and revenue outcomes.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Canada |
| Authorized to work in | Canada |
| Job categories | Marketing Team Lead, Paid Media Specialist, Performance Marketing Manager, Digital Marketing Manager, Team Lead, ECommerce Manager, Social Media Manager, Entrepreneur, Marketing Lead, Lead Marketing Manager, Marketing Team Leadership |
| Skills | Paid Media, Performance Marketing, Meta Ads, Team Leadership, Coaching, KPI Tracking, Performance Analysis, Customer Relationship Management, Stakeholder Management, Audience Segmentation, Audience Targeting, Revenue Optimization, Recruitment, Talent Development, Data Analysis, Campaign Optimization, E commerce Development, Social Media Marketing, English, French, Generative AI, AI, Elementary |

## What I'm looking for

```text
I'm looking to lead paid media or performance marketing teams where I can improve campaign outcomes, develop talent, manage to KPIs, and turn data into meaningful business results.
```

## About

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At Accenture, I led and coached 15 Meta marketing specialists delivering paid digital campaigns across client accounts with $500 million to $1 billion in budget.

I drove performance against KPI and revenue targets through analysis of ad delivery, audience segmentation, and budget allocation. I translated account data into optimizations that improved conversion outcomes, tightened targeting, and reduced wasted spend.

I built a data-informed team culture focused on continuous optimization and delivery quality, achieving the highest promotion rate across teams in two cities. I also recruited, onboarded, and developed a 15-person team while managing client and stakeholder relationships.

Previously, I founded Preserve the Tiger, a mission-driven e-commerce clothing business that reached 40,000+ social followers, generated $40,000 in revenue, and fulfilled orders in 20 countries. I'm bilingual in English and French and bring experience in performance marketing, entrepreneurship, and talent development.
```

## Experience

### Marketing Team Lead

[Accenture](https://himalayas.app/companies/accenture). Jan 2021 - Aug 2026

```text
Led and coached a team of 15 Meta marketing specialists, managing accounts with budgets totaling $500 million to $1 billion. Drove campaign performance against KPIs, improved conversion outcomes, and achieved the highest promotion rate across teams in two cities.
```

Skills: Paid-Media, Meta-Ads, Team-Leadership, KPI-Tracking, Performance-Analysis, Audience-Segmentation, Data-Analysis, Recruitment, Talent-Development

## Education

### Algonquin College

College Diploma, Business Management and Entrepreneurship

```text
Earned a College Diploma in Business Management and Entrepreneurship from Algonquin College in 2018.
```

## Tech stack

- Elementary

To contact Jacob, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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