# Ivo Sab

Ivo Sab is a remote worker on Himalayas, Director of Performance Marketing at Breakout, based in Ukraine.

Source: https://himalayas.app/@ivosab

```text
Performance marketing expert at Breakout who scaled cross-channel acquisition for a proprietary trading firm.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Ukraine |
| Authorized to work in | Ukraine |
| Salary expectations | 110k+ USD |
| Job categories | Performance Marketing Expert, Digital Marketing Manager, Paid Search Manager, Social Media Marketing Manager |
| Skills | Performance Marketing, Multi Channel Acquisition, Paid Media, Google Ads, Meta Ads, TikTokAds, X Ads, Programmatic Advertising, Demand Side Platforms (DSPs), Search Engine Marketing (SEM), Pay Per Click (PPC), Campaign Strategy, Marketing Budget Management, Audience Segmentation, A B Testing |
| LinkedIn | https://linkedin.com/in/ivan-sabivchak-497823170 |

## About

```text
At Breakout Trading Group, I directed cross-channel acquisition for a US-based proprietary trading firm in a competitive financial niche. I aligned media investment with CPA and ROAS targets across Google, Meta, TikTok, X, and programmatic DSP.

I built and scaled prospecting and retargeting campaign architecture, and managed six-figure monthly media budgets. My work included structuring Search, PMax, paid social, and DSP campaigns.

I developed audience segmentation and led A/B testing across creatives, copy, and landing pages. I also built data infrastructure with GA4, dashboards, and cross-channel attribution, and implemented and QA’d end-to-end tracking.

As a freelance Google Ads account manager at BagsAway, I managed Google Ads accounts. My background also includes performance marketing for e-commerce, SaaS, and high-ticket lead generation, with technical expertise in Google Tag Manager and conversion tracking.
```

## Experience

### Director of Performance Marketing

Breakout. Dec 2023 - Feb 2026

```text
Breakout Trading Group (US Prop Trading Firm)

Owned revenue growth strategy and cross-channel acquisition for a US-based proprietary trading firm operating in a highly competitive financial niche.

Directed performance across Google, Meta, TikTok, X, and programmatic DSP, aligning media investment with strict CPA and ROAS targets. Led budget allocation, experimentation roadmap, audience strategy,
```

### Google Ads account manager

BagsAway. Jun 2022 - Jan 2023

```text
Worked as Google Ads account manager at BagsAway.
```

## Education

### Skillshop

Google Ads Creative Certification

```text
Jan 2023 · Expired Jan 2024
```

### Google

Google Ads - Measurement Certification

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Jan 2023 · Expired Jan 2024
```

### Skillshop

Google Ads Video Certification

```text
Jan 2023 · Expired Jan 2024
```

### Skillshop

Google Ads Search Certification

```text
Jan 2023 · Expired Jan 2024
```

### Skillshop

Google Analytics Certification

```text
Jan 2023 · Expired Jan 2024
```

### Google

Google Analytics Certified

```text
Jan 2023 · Expired Jan 2024
```

### State Tax University

Master's degree, Business Economics. 2008 - 2013

## Tech stack

- Google Tag Manager
- Google Analytics
- Google Ads

To contact Ivo, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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