# Ivan Koleski

Ivan Koleski is a remote worker on Himalayas, CRO Expert at Full Cart, based in Serbia.

Source: https://himalayas.app/@ivankoleski

```text
CRO Specialist at Smartcode JS and Full Cart, analyzing eCommerce journeys and developing prioritized conversion experiments.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Serbia |
| Authorized to work in | Serbia |
| Salary expectations | 60k+ USD |
| Job categories | CRO Specialist, Digital Analytics Specialist, Quality Engineer, Process Improvement Engineer |
| Skills | Conversion Rate Optimization, Conversion analysis, CRO Vendor Audits, Funnel Analysis, Customer Journey Analytics, Experimental Design, A B Testing, Experiment Planning, Hypothesis Development, PIE Framework, CRO Roadmapping, Landing Page Optimization, Ecommerce Optimization, Checkout Optimization, Product Page Optimization |
| LinkedIn | https://linkedin.com/in/ivan-koleski-877260265 |

## What I'm looking for

```text
I'm motivated to develop a long-term career in CRO through evidence-based experimentation, continuous learning, and high-quality client delivery.
```

## About

```text
At Smartcode JS, I analyze eCommerce customer journeys and conversion funnels, using Microsoft Clarity heatmaps and session recordings to investigate friction and identify opportunities. I turn those findings into testable hypotheses, PIE-prioritized plans, and CRO roadmaps.

At Full Cart, I contribute to eCommerce optimization initiatives, analyzing customer journeys and developing data-informed recommendations for conversion barriers. Earlier, at Health Oazza, I implemented GA4 and Google Tag Manager tracking and moved from digital analytics into CRO; at Toyo Tire Serbia d.o.o., I contributed to process improvements associated with a 10% increase in production output and a 10% reduction in transport cycle time.
```

## Experience

### CRO Expert (current)

Full Cart. Oct 2026 - Present

```text
Contributed to eCommerce conversion rate optimization initiatives, analyzing customer journeys and developing data-informed hypotheses to address conversion barriers.
```

Skills: Conversion-Rate-Optimization, Customer-Journey-Analytics, Hypothesis-Development, Landing-Page-Optimization, Ecommerce

### CRO Specialist (current)

Smartcode JS. Oct 2025 - Present

```text
Conducted conversion research and customer journey analysis, using Microsoft Clarity heatmaps and session recordings to identify usability issues and develop testable hypotheses. Prioritized optimization opportunities using the PIE framework and contributed to A/B testing initiatives.
```

Skills: Conversion-analysis, Customer-Journey-Analytics, Microsoft-Clarity, Heatmaps, Session-Recordings, Heuristic-Evaluation, Hypothesis-Development, PIE-Framework, A-B-Testing, CRO-Roadmapping, Landing-Page-Optimization

### Quality Engineer and X-ray Lead

Toyo Tire Serbia d.o.o.. Jun 2023 - Oct 2026

```text
Progressed from Intern to Quality Engineer and X-ray Lead, contributing to process optimization and automation initiatives. Led improvements to automated X-ray inspection processes and conducted root cause analysis to resolve quality issues.
```

Skills: Process-Optimization, Automation, Root-Cause-Analysis, KPI-Monitoring, Continuous-Improvement, MES-SCADA, X-Ray-Inspection, Quality-Assurance

### Lead Conversion Analyst

Premium eCommerce Retailer. Jul 2026 - Jul 2026

```text
Conducted eCommerce conversion funnel analysis using GA4, analyzed heatmaps and session recordings, and developed a prioritized CRO roadmap using the PIE framework. Created optimization concepts and A/B testing hypotheses targeting conversion rate and revenue per visitor.
```

Skills: Google-Analytics-4, Microsoft-Clarity, Heatmaps, Session-Recordings, Funnel-Analysis, Customer-Journey-Analytics, PIE-Framework, A-B-Testing, CRO-Roadmapping, Landing-Page-Optimization

### Digital Analytics & CRO Specialist

Health Oazza. Feb 2025 - Oct 2025

```text
Implemented and managed GA4 and GTM tracking frameworks, analyzed conversion funnels, and transitioned into CRO-focused responsibilities. Used Microsoft Clarity to analyze user interactions and developed conversion improvement hypotheses.
```

Skills: Google-Analytics-4, Google-Tag-Manager, Microsoft-Clarity, Funnel-Analysis, Customer-Journey-Analytics, Heuristic-Evaluation, Hypothesis-Development, CRO-Roadmapping, performance-reporting

## Education

### CXL

A/B Testing & Experimentation, A/B Testing

```text
Completed the A/B Testing & Experimentation certification from CXL.
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### DataCamp

Introduction to Python, Python

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Completed the Introduction to Python certification from DataCamp.
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### DataCamp

SQL Professional Track (Advanced), SQL

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Completed the SQL Professional Track (Advanced) certification from DataCamp.
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### University of Belgrade

Master of Mechanical Engineering, Mechanical Engineering

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Master of Mechanical Engineering degree from the University of Belgrade, completed in 2023.
```

### CXL

Conversion Optimization Foundations & Experimentation Frameworks, Conversion Optimization

```text
Completed the Conversion Optimization Foundations & Experimentation Frameworks certification from CXL.
```

## Tech stack

- Google Tag Manager
- Shopify
- Python
- SQL
- Microsoft Clarity
- ChatGPT
- Claude
- HTML
- CSS

To contact Ivan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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