# Irina Titova

Irina Titova is a remote worker on Himalayas, Independent Marketing & GTM Advisor at MarketerHire, based in Spain.

Source: https://himalayas.app/@irinatitova

```text
Marketing leader at MarketerHire who repositioned Waterlift and nearly doubled conversion for a DTC wellness brand.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 83k+ EUR |
| Job categories | Marketing Leader, Head of Marketing, Marketing Director |
| Skills | Marketing Strategy, Brand Positioning, Go To Market Strategy, Market Entry, International Expansion, Market Research, Customer Insights, Brand Strategy, Product Marketing, Growth Strategy, DTC Growth, Performance Marketing, Customer Acquisition, CAC Optimization, Unit Economics |
| LinkedIn | https://linkedin.com/in/irina-titova-marketer |

## What I'm looking for

```text
I'm open to Head or Director of Marketing roles at founder-led and scaling consumer, DTC and health businesses, remote across the US, UK or EU, as well as fractional marketing leadership.
```

## About

```text
At MarketerHire, I advise founder-led consumer, DTC and digital businesses on positioning, market entry and go-to-market strategy. I help connect customer insight and proposition to the channels and teams that support growth.

At Hungry Minds, I owned a ~$15M annual marketing budget and led a ~20-person team across five markets. Revenue grew ~3.5× in six months, and I led expansion into Germany and Italy while building a brand book and proposition framework used across markets.

At Waterlift, I tested positioning across audiences and price points after identifying an audience–message–offer fit issue. CAC fell from ~$230 to ~$150, conversion nearly doubled, and CTR increased by ~40%. I’ve also built MEALTY’s UK go-to-market from market research and rebuilt onboarding and behaviour-based CRM at SberHealth.
```

## Experience

### Independent Marketing & GTM Advisor (current)

[MarketerHire](https://himalayas.app/companies/marketerhire). May 2025 - Present

```text
Independent marketing and go-to-market advisor for founder-led consumer, DTC and digital businesses. Focus areas: positioning and proposition, market entry and go-to-market strategy, channel mix and marketing team setup. Member of MarketerHire's vetted consultant network. Available for advisory projects and fractional marketing leadership.
```

### Head of Growth

Waterlift (US). Jul 2025 - Feb 2026

```text
Growth, positioning and GTM for a pre-seed US DTC wellness brand.
• Diagnosed why CAC was breaking unit economics: performance data pointed to audience–message–offer fit, not acquisition execution alone.
• Tested two positioning angles across three price points with a dedicated landing page per combination.
• CAC ~$230 → ~$150, conversion nearly doubled, CTR +~40% after repositioning.
• Owned ICP
```

### Head of Marketing

Hungry Minds. Jul 2024 - Feb 2025

```text
DTC consumer brand across the US, UK, EU, Canada and Australia.
• Owned a ~$15M annual marketing budget and direct revenue responsibility, leading a ~20-person in-house, agency and freelance team
• Led international expansion into Germany and Italy and built the brand book and proposition framework used across markets
• Built a weekly testing system (3–5 hypotheses a week, per-market metrics, cut/
```

### Head of Marketing

MEALTY. Nov 2023 - Jun 2024

```text
FoodTech, UK market entry. First marketing hire, building the function from zero.
• Researched London's delivery and fast-food market, indirect competitors, average check and consumer habits, and positioned Mealty against the multi-day bundle norm: single-order, low entry price, large portion.
• Validated ICP and delivery model, formed the UK go-to-market strategy and hired and led the founding te
```

### Head of Retention

SberHealth. May 2023 - Nov 2023

```text
Digital healthcare and telemedicine platform, ~1M active users.
• Diagnosed that many users arrived through bundled access rather than direct purchase, making activation and first value a bigger constraint than acquisition
• Rebuilt onboarding around the fastest path to first value and replaced broadcast email with behaviour-based CRM
• Led Customer Data Platform implementation, unifying data flow
```

### Head of Digital Marketing

V Kontakte LLC ex. Mail.ru Group (MOEX, VKCO). Jun 2019 - May 2022

```text
myTarget / VK Ads, B2B advertising technology.
• Ran customer interviews and pain-point validation and helped shape separate SMB and Enterprise value propositions, website strategy and user journeys for the platform relaunch
• New-client revenue +34% YoY; customer base +73% YoY
• Built acquisition channels (paid, SEO, CRO) into a predictable pipeline
• Led Salesforce marketing-automation implement
```

### Head of Marketing

Artox Media Digital Group | AMDG. Nov 2017 - May 2019

```text
International digital agency, B2B.
• Built the agency's own acquisition, retention and engagement strategy across paid, SEO, social, email and loyalty
• +35% YoY deals from marketing channels
• +20 positions in industry ratings
• Owned PR, events, blog and social content, and sales-enablement materials for the agency's B2B presence
• Implemented end-to-end marketing analytics
```

### Senior Marketing Specialist

Digital agency iConText Group. Jun 2012 - Nov 2017

```text
Top digital agency group, B2B.
• Owned the agency's own lead-generation programme across SEO, content, PR and digital
• ~90% growth in organic visibility; website traffic +70% in year one and +108% in year two after a full website revamp
• Top 10 SEO agencies
• Led a large-scale corporate website content redevelopment (10× content)
• PR Manager → Senior Marketing Specialist
```

### Senior PR Manager

Saatchi & Saatchi. Jan 2011 - Jan 2012

```text
Worked as Senior PR Manager at Saatchi & Saatchi.
```

## Education

### State University, Higher School of Economics

Marketing for Professionals, NIMA Marketing-A , Marketing. 2013 - 2013

### Institute of International Law and Economics named after Griboyedov

Bachelor's degree, Journalism. 2001 - 2006

## Tech stack

- Salesforce
- Shopify
- Klaviyo

To contact Irina, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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