# Ioan Goraș

Ioan Goraș is a remote worker on Himalayas, Sales Leader Enterprise Informatics at Philips, based in Romania.

Source: https://himalayas.app/@ioangora

```text
Healthcare commercial leader at Philips who grew Enterprise Informatics revenue 56% across CEE and SEE while entering approximately 7 new markets.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Romania |
| Authorized to work in | Romania |
| Salary expectations | 60k+ EUR |
| Job categories | Commercial Leadership |
| Skills | Regional Commercial Leadership, Commercial Strategy in Healthcare, Enterprise Informatics, Digital Health, Go To Market Strategy, Market Entry, Revenue Growth, P&L management, EBITDA Management, Business Planning, Forecasting, Enterprise Imaging, PACS, Integrated Diagnostics, clinical workflows |

## About

```text
At Philips, I lead Enterprise Informatics across 19 countries, with 9 direct reports. From 2023 to 2025, revenue grew from €5.9M to €9.2M while we entered approximately 7 new markets with essentially the same core team.

I built go-to-market and partner plans for market entry and maturation. In North Macedonia, I advanced a phased Enterprise Imaging/PACS program for 15 hospitals, aligning ministry stakeholders on architecture, clinical workflow, governance, and pathology scope; formal approval is pending.

I also developed a CEE Integrated Diagnostics/EHDS strategy across radiology, cardiology, pathology, AI, and research. I supported Romania's first AI StrokeViewer pilot at Suceava, featured by Forbes Romania in 2023.

Earlier at Philips, I grew my assigned Diagnostic Imaging and Image Guided Therapy business from €4.0M to €6.0M. Across my commercial roles, I’ve worked on public tenders, partner plans, and healthcare sales leadership in Romania and the wider region.
```

## Experience

### Sales Leader Enterprise Informatics (current)

[Philips](https://himalayas.app/companies/philips). Aug 2023 - Present

```text
Leads regional commercial strategy for Enterprise Informatics across 19 countries, managing P&L and EBITDA. Expanded into approximately 7 new markets, growing revenue from €5.9M in 2023 to €9.2M in 2025, with FY26 forecast of €17.0M.
```

Skills: Enterprise-Informatics, Digital-Health, PACS, G2M, Market-Entry, Revenue-Growth, Forecasting, Partner-Ecosystem, Ministry-Engagement, C-suite-Engagement, Team-Leadership, Matrix-Leadership, Public-Tendering, KPO-Funding, Integrated-Diagnostics, EHDS, AI, clinical-workflows, Interoperability

### Strategic Account Executive

[Philips](https://himalayas.app/companies/philips). Sep 2020 - Jul 2023

```text
Grew assigned business from €4.0M in 2020 to €6.0M in 2022 (+50%), managing strategic accounts and full-cycle public tenders and private acquisitions for diagnostic imaging and image-guided therapy portfolio.
```

Skills: Strategic-Accounts, Public-Tendering, Private-Equity-Investment, Value-Proposition, Pricing, Clinical-Training, Project-Delivery, After-Sales-Support, MRI, Digital-X-Ray, Azurion-IGT, Elition-MR, Incisive-CT

### Sales Manager, Cardiovascular and Critical Care

Sofmedica Group. Jan 2019 - Dec 2020

```text
Owned regional go-to-market and partner plans for cardiovascular and critical-care portfolios across 15 business units, working with clinical and commercial teams and partners including Terumo, Getinge, CryoLife, and Transonic.
```

Skills: G2M, Partner-Plans, Cardiovascular, Critical-Care, Clinical-Collaboration, Commercial-Teams, Terumo, Getinge, Cryolife, Transonic

### Country Sales Manager

Poliana Medical Laboratories. Jan 2018 - Dec 2019

```text
Delivered +25% revenue YoY in 2019 while leading a 7-person medical sales team, strengthening territory planning, KPI reviews, CRM/ERP use, recruitment, and coaching.
```

Skills: Sales-Leadership, Territory-Planning, KPI-Reviews, CRM, ERP, Recruitment, Coaching

### Regional and Country Sales Leadership

Medical Express Romania. Jan 2014 - Dec 2018

```text
Opened 7 regional centers and led 23 medical sales representatives through 3 regional managers. Drove 8%-12% annual YoY growth in direct and insured-system sales, 33% YoY growth in patient-direct sales, and improved patient retention from 60% to 95% over 3 years.
```

Skills: Sales-Leadership, Regional-Expansion, Team-Management, Revenue-Growth, Patient-Retention, Direct-Sales, Insured-System-Sales

### Medical Sales Representative

Medical Express Romania. Jan 2013 - Dec 2014

```text
Managed 200 accounts across 10+ public and private hospitals, growing direct sales 45% and insured-system sales 31%.
```

Skills: Account-Management, Direct-Sales, Insured-System-Sales, Hospital-Sales

### Chief of Staff

Romanian Chamber of Deputies. Jan 2008 - Dec 2013

```text
Led 3-5 consultants and coordinated institutional relations under EU policy.
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Skills: Leadership, Institutional-Relations, EU-Policy, Coordination

## Education

### Philips University

Professional Development, Sales. 2023 - 2023

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Completed Value-Based Selling training.
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### Singularity University

Professional Development, Economics and AI in Medicine. 2019 - 2019

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Attended the Economics and AI in Modern Medicine and World Summit.
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### MILO Consulting

Professional Development, Sales and Team Management. 2013 - 2015

```text
Completed professional development in Sales Force Techniques, Team Management, and High-Performance Teams.
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### Lucian Blaga University of Sibiu

Bachelor of Law, Commercial Law. 2007 - 2011

```text
Bachelor of Law degree with a focus on Commercial Law.
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## Tech stack

- Docker

To contact Ioan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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