# Inna Uretsky

Inna Uretsky is a remote worker on Himalayas, Director of Social Media at Blue Nile, based in United States.

Source: https://himalayas.app/@innauretsky

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Director-level social media and influencer marketing leader driving measurable growth.
```

| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | United States |
| Authorized to work in | United States |
| Job categories | Director Of Global Social Media Marketing, Director Of Global Social Media Marketing, Head of Social, Social Media Strategist, Director of Digital Marketing, Digital Marketing Director |
| Skills | Influencer Marketing, Social Media Strategy, Content Strategy, Campaign Management, TikTok, Instagram, YouTube, Pinterest, Performance Analysis, Team Leadership, Partnership Development, Negotiation, Ecommerce, Canva |
| Portfolio | https://innauretsky.my.canva.site |

## What I'm looking for

```text
I seek a leadership role driving social and influencer strategy at a growth-focused company that values creativity, cross-functional collaboration, and measurable ROI.
```

## About

```text
I am a director-level social media and influencer marketing leader with over a decade of experience building high-performing campaigns that elevate brand visibility, drive engagement, and increase sales. I specialize in full-funnel programs across Instagram, TikTok, YouTube, Pinterest, and Meta Ads, and have scaled influencer programs to deliver double-digit improvements in CTR and engagement.

I lead and mentor cross-functional teams, collaborate with PR, merchandising, and creative to align on launches and product storytelling, and manage influencer sourcing, negotiations, and long-term partnerships. My strategic approach has driven outcomes including a 400% year-over-year sales increase and more than 100% growth in website traffic through targeted influencer campaigns.
```

## Experience

### Director of Social Media (current)

[Blue Nile](https://himalayas.app/companies/blue-nile). Apr 2025 - Present

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Leads social media and influencer strategy across two jewelry brands, owning full-funnel programs that scaled influencer reach and drove double-digit improvements in CTR and engagement.
```

Skills: Influencer-Marketing, Social-Media-Strategy, Instagram, TikTok, YouTube, Content-Strategy, Paid-Social, Meta-Ads

### Director of Social Media & Influencer Marketing

[James Allen](https://himalayas.app/companies/james-allen). Jul 2024 - Apr 2025

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Led cross-channel content and influencer campaigns that drove 400% sales growth year-over-year and doubled website traffic through strategic influencer partnerships and viral content.
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Skills: Influencer-Marketing, Content-Creation, Campaign-Strategy, TikTok, Instagram, Analytics, Influencer-Relations, Negotiation, Performance-Optimization

### Director of Influencer Marketing

James Allen. Sep 2020 - Jul 2024

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Built and scaled influencer programs and TikTok strategy, improving content quality and engagement while managing sourcing, negotiations, and long-term influencer relationships.
```

Skills: TikTok-Strategy, Content-Production, Relationship-Management, Sourcing, Negotiation

### Influencer Marketing Manager

[James Allen](https://himalayas.app/companies/james-allen). Apr 2017 - Sep 2020

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Managed influencer campaigns and relationships to drive traffic, engagement, and sales while analyzing performance to optimize campaign ROI.
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Skills: Campaign-Management, Analytics, Content-Briefing, Relationship-Management, Reporting

### Ecommerce and Marketing Manager

Sabon. Aug 2014 - Jul 2016

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Managed e-commerce and marketing operations, coordinating merchandising and digital campaigns to support sales and brand growth.
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Skills: Ecommerce, Digital-Marketing, Merchandising, Campaign-Management, SEO, Email-Marketing, Analytics, Cross-Functional-Collaboration

## Education

### Brooklyn College

Bachelor of Business Administration, Marketing & Business, Management and Finance

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Completed a BBA with concentrations in Marketing and Business, Management and Finance at Brooklyn College, graduating in June 2009.
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### University of New South Wales

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Participated in a study abroad program at the University of New South Wales in Sydney, Australia.
```

## Tech stack

- Gmail
- Canva

To contact Inna, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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