# Inna Shevchenko

Inna Shevchenko is a remote worker on Himalayas, Marketing Lead at Salesmsg, based in Ukraine.

Source: https://himalayas.app/@innashevchenko

```text
Marketing & GTM leader at Salesmsg who increased visitor-to-trial conversion by 62% and monthly leads by 79%.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Ukraine |
| Authorized to work in | Ukraine |
| Salary expectations | 72k+ USD |
| Job categories | Marketing Leader, Chief Marketing Officer, Marketing Director |
| Skills | Go To Market Strategy, Demand Generation, Growth Marketing, Product Marketing, Conversion Rate Optimization, SEO, AEO, Paid Media, Lead Generation, Customer Research, Positioning, Brand Strategy, Content Marketing, Performance Marketing, Email Marketing |

## About

```text
At Salesmsg, I own marketing strategy across brand, acquisition, demand generation, product marketing, content, and SEO/AEO. I launched a new homepage that increased visitor-to-trial conversion by 62%, and led initiatives that increased monthly leads by 79% and tripled paid customers acquired per month.

At iGMS, I joined as CMO, built the marketing, sales, and customer success functions, and later took on the CEO role. I helped scale the business to $2M ARR in less than two years from product launch and grew organic traffic 20X; at Coupler.io (Railsware), I drove 2X MRR growth in six months.
```

## Experience

### Marketing Lead (current)

Salesmsg. Feb 2026 - Present

```text
Owned marketing strategy across brand, acquisition, demand generation, product marketing, content, SEO/AEO, and conversion. Launched a new website homepage, increasing visitor-to-trial conversion by 62%.
```

Skills: Marketing-Strategy, Brand, Demand-Generation, Product-Marketing, Content, SEO, AEO, CRO, A-B-Testing, Webinars, Partnerships

### Fractional CMO & Marketing Advisor

M1-Project. Nov 2023 - Dec 2025

```text
Defined and executed the company's marketing strategy, including positioning, ICP development, and go-to-market initiatives. Increased website visitor-to-customer conversion rate by 2x through optimization of messaging, funnels, and acquisition strategy.
```

Skills: Marketing-Strategy, Positioning, ICP-Development, Go-To-Market, Conversion-Rate-Optimization, Funnel-Optimization, Acquisition-Strategy

### Marketing Director

DataFlik. Jan 2024 - Apr 2025

```text
Owned GTM, brand, and demand generation across two SaaS products, internal brands, and a growing paid media services business. Managed $100K+ monthly paid media budgets across Google, Meta, and LinkedIn.
```

Skills: GTM-Strategy, Brand, Demand-Generation, Paid-Media, Google-Ads, Meta-Ads, LinkedIn-Ads, Programmatic-Advertising, CRO, Team-Leadership, Rebranding

### Head of Marketing & Sales

Coupler.io (Railsware). Sep 2022 - Aug 2023

```text
Drove 2X MRR growth in 6 months through a revised GTM strategy, PLG optimization, demand generation, and funnel improvements. Led a 14-member marketing and sales team.
```

Skills: GTM-Strategy, PLG, Demand-Generation, Funnel-Optimization, Team-Leadership, Amplitude, A-B-Testing, Website-Redesign, Landing-Page-Optimization, Content, SEO, Partnerships, Paid-Acquisition

### Fractional CMO

Smarter Contact. Oct 2021 - Jun 2022

```text
Developed and executed a KPI-driven marketing roadmap aligned with business objectives. Revamped SEO strategy, resulting in a 4x increase in organic traffic.
```

Skills: Marketing-Strategy, KPI-development, SEO, Team-Leadership, Reporting

### Chief Marketing Officer → Chief Executive Officer

iGMS. Mar 2017 - May 2022

```text
Joined as CMO and built marketing, sales, and customer success functions, later taking on the CEO role and leading a 32-person team. Scaled the business to $2M ARR in less than 2 years from product launch.
```

Skills: Marketing-Strategy, Sales, Customer-Success, GTM, SEO, Content, Partnerships, Lifecycle-Marketing, Retention, LTV, Pricing-Strategy, Product-Roadmap, Customer-Research

### Product Marketing Manager

Creatio. Oct 2016 - Mar 2017

```text
Executed digital lead generation campaigns, including display, email, and content syndication. Produced collateral, including articles, emails, and value propositions.
```

Skills: Lead-Generation, Display-Advertising, Email-Marketing, Content-Syndication, Collateral-Development

### Marketing Manager

Nissan. Feb 2012 - Oct 2016

```text
Developed and executed brand and communication strategy. Created award-winning Micra retail campaign (full-size LEGO car), winning Best Marketing Innovation by Effie.
```

Skills: Brand-Strategy, Communication-Strategy, 360°-Brand-Campaigns, ATL, BTL, Retail, Digital, Agency-Coordination, Budget-Planning, KPI-Tracking

### Media and Creative Specialist

[LG Electronics](https://himalayas.app/companies/lg-electronics). Jun 2008 - Nov 2011

```text
Developed ATL campaign awarded by Effie for advertising effectiveness. Supported brand strategy and integrated marketing campaigns.
```

Skills: ATL-Campaigns, Brand-Strategy, Integrated-Marketing, Agency-Coordination, Media-Planning, Competitive-Analysis, Market-Trends

## Education

### European University

Master of Science, Management of Foreign Economic Activity

```text
Graduated in 2011 with a Master of Science in Management of Foreign Economic Activity.
```

### International Christian University

Bachelor of Business Administration, Management

```text
Graduated in 2007 with a Bachelor of Business Administration in Management.
```

## Tech stack

- Amplitude
- Google Ads
- LinkedIn Ads

To contact Inna, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

## People also viewed

- [Max Yablonskyi](https://himalayas.app/@maxyablonskyi): Marketing Consultant, LetAFlat
- [Gene Schastnyy](https://himalayas.app/@geneschastnyy): Senior Marketing Manager, BusyRebel.io
- [Maria Leontieva](https://himalayas.app/@marialeontieva): Product Management Lead, GlobalLogic
- [Svitlana Medvedyk](https://himalayas.app/@svitlanamedvedyk): Head of Sales & Marketing, Brainz
- [Anna Zlydenna](https://himalayas.app/@annazlydenna): Content Manager, AmoApps
- [Khrystyna Krasnonosova](https://himalayas.app/@khrystynakrasnonosov): Regional Marketing Manager, Creatio
- [Viktor Vavilov](https://himalayas.app/@viktorvavilov): Senior Growth Strategist, Head of Performance Marketing
- [Oleksandr Yalanskyi](https://himalayas.app/@oleksandryalanskyi): Head of CRM, Unknown
- [Євген Бризгун](https://himalayas.app/@0007126): Head of Marketing, GlobalKids / PIPL Lyceum
- [Olga H](https://himalayas.app/@olgah): Head of Product Marketing, iGaming Operator