# IL'YA Sabirov

IL'YA Sabirov is a remote worker on Himalayas, Head of Growth and Marketing at Ed.Partners, based in Cyprus.

Source: https://himalayas.app/@ilyauser5

```text
Growth and marketing executive at Ed.Partners who scaled an affiliate platform to $3M ARR.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Cyprus |
| Authorized to work in | Cyprus |
| Salary expectations | 58k+ EUR |
| Job categories | Head of Growth, Head of Marketing |
| Skills | Growth Marketing, Go To Market Strategy, Product Marketing, Pricing, Monetization, P&L management, Product Positioning, Customer Segmentation, Customer Journey Mapping, Product Analytics, Customer Research, Lifecycle Marketing, User Acquisition, Affiliate Marketing, Influencer Marketing |

## What I'm looking for

```text
I’m focused on bringing my build-and-scale playbook to a global product team where the addressable market is an order of magnitude larger.
```

## About

```text
At Ed.Partners, I founded and operated an affiliate marketing platform, building it from an idea to $3M ARR. I identified EdTech as the primary niche before launch and grew the business to 236 clients generating $12M+ in annual client revenue.

At SkillFactory, I designed profit per lead as the core marketing metric and reallocated a $1M monthly budget around it. The work contributed to 2.2X revenue growth and 2.4X profit per lead.

At Timepad, I owned positioning and messaging for new launches and redesigned the activation flow, driving 15% LTV growth in eight months. I also built four monetization playbooks based on customer lifecycle stage.

I’ve advised B2C companies on growth and go-to-market, co-founded and sold Vetworkshop, and teach MBA-level courses in product marketing, growth strategy, go-to-market, and revenue models. I’m now focused on bringing my build-and-scale experience to a global product team with a larger addressable market.
```

## Experience

### Head of Growth and Marketing

Ed.Partners. Jan 2022 - Jan 2026

```text
Founded and operated as Head of Growth, building the business from idea to $3M ARR. Scaled to 236 clients generating $12M+ in annual client revenue, growing ~10% MoM.
```

Skills: Growth-Marketing, Go-To-Market-Strategy, P&L-management, Team-Leadership, Affiliate-Marketing, Influencer-Marketing, Market-Segmentation

### Growth Marketing Consultant

Self Employed. Jan 2022 - Jan 2026

```text
Advised Heads of Marketing and Growth across 56 B2C companies, improving user acquisition and mapping customer journeys. Co-founded Vetworkshop, growing it 5X and selling it in early 2026.
```

Skills: User-Acquisition, Customer-Journey-Mapping, AI-Tools, Go-To-Market-Strategy, Growth-Strategy, Product-Marketing

### Chief Marketing Officer

SkillFactory. Jan 2019 - Jan 2022

```text
Managed a monthly marketing budget of up to $1M and led 8 marketing departments. Designed a profit per lead metric, driving 2.2X revenue growth and 2.4X profit per lead.
```

Skills: Marketing-Strategy, Budget-Management, Team-Leadership, Performance-Marketing, Influencer-Marketing, CPA-Marketing, Product-Marketing, Data-Driven-Decision-Making

### Lead Product Marketing Manager

Timepad. Jan 2018 - Jan 2019

```text
Owned product positioning and messaging for new launches, redesigned activation flow, and built monetization playbooks. Drove 15% LTV growth in 8 months.
```

Skills: Product-Marketing, Positioning, Messaging, Customer-Lifecycle, Monetization, Email-Marketing, Activation

### Lead Product Marketing Manager

DzagiGrow. Jan 2013 - Jan 2017

```text
Increased visit-to-purchase conversion 1.45X and repeat purchase rate by 69%. Delivered brand and trade campaigns, making seasonal sales 3-4X more profitable.
```

Skills: Product-Marketing, Conversion-Rate-Optimization, Brand-Campaigns, Trade-Marketing, Ecommerce

## Education

### Perm State University

Specialist Degree, Economics. Grade: 5.0

```text
Earned a Specialist degree in Economics with a grade of 5.0 (equivalent to an A).
```

## Tech stack

- Telegram
- WhatsApp
- Google Ads
- Instagram
- YouTube

To contact IL'YA, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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