# Icaro Nakata

Icaro Nakata is a remote worker on Himalayas, Senior Marketing Project Manager at Grupo DL, based in Brazil.

Source: https://himalayas.app/@icaronakata

```text
Senior Marketing Manager at Grupo DL who led Xiaomi and HONOR marketing in Brazil, delivering 4.96x ROAS for Bemol e-commerce.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 23k+ BRL |
| Job categories | Marketing Manager, Product Marketing Manager, Marketing Project Managers |
| Skills | Integrated Marketing, Go To Market Strategy, Brand Strategy, Product Marketing, Marketing Strategy, Market Entry, Marketing Planning, Consumer Technology Marketing and Creative Services, Gen Z Marketing, Product Positioning, Value Proposition Development, Market Opportunity Analysis, Competitive Analysis, Market Research, Paid Media Strategy |
| LinkedIn | https://linkedin.com/in/icaronakataseniormarketingmanager |

## About

```text
At Grupo DL, I owned Brazil market diagnosis and integrated marketing strategy for Xiaomi and HONOR consumer tech. I translated competitor activity and Brazilian Gen Z trends into localized campaigns, launches, and retail experiences.

For Bemol e-commerce, I optimized paid media and measurement, delivering 4.96x ROAS. I also improved nationwide field execution from 77% to 90% through campaign analysis and in-store execution.

At Rocket Lawyer Brasil, I owned the Brazil market entry, shaping positioning, audiences, product priorities, and an integrated launch plan. The launch secured nine media placements, while paid media generated 189 registrations.

Across product marketing roles at Darede and Centro Universitário Belas Artes de São Paulo, I developed positioning, go-to-market plans, and product launches. I also bring experience in consumer goods, retail, and live music through roles at Daus, Super Nutrition | Desinchá, Fast Shop, and my Gullivera Musical Project.
```

## Experience

### Senior Marketing Project Manager

Grupo DL. Mar 2025 - Sep 2026

```text
Owned Brazil market diagnosis and integrated marketing strategy for Xiaomi and HONOR consumer tech, delivering 4.96x ROAS through Bemol e-commerce marketing and improving nationwide field execution from 77% to 90%.
```

Skills: Integrated-Marketing, Brand-Campaigns, Go-To-Market-Strategy, Influencer-Marketing, PR, Omni-Channel-Marketing, Retail-Marketing, E-commerce-Marketing, Media-Measurement, Paid-Media-Optimization, Sell-out-Analysis, Inventory-Analysis, Competitive-Analysis, Campaign-Performance-Analysis, Cross-Functional-Collaboration, Market-Coverage

### Product Marketing Manager

Darede. May 2024 - Mar 2025

```text
Managed product marketing for cloud, cybersecurity, and SaaS offerings, co-developed and launched SecOffice, and orchestrated global cross-functional teams across Brazil, Portugal, Spain, and EMEA.
```

Skills: Product-Marketing, Go-To-Market-Strategy, Positioning, Messaging, Sales-Enablement, SEM, SEO, ABM, UX-Optimization, Paid-Social, Webinars, Email-Automation, RD-Station, Datadog, Crowdstrike, AWS, GenAI, CaaS, Channel-Strategy, Performance-Analysis, Strategic-Partnerships

### Product Marketing Manager

Centro Universitário Belas Artes de São Paulo. Aug 2023 - May 2024

```text
Managed a 28-opportunity short-course portfolio across seven knowledge areas, converting market opportunities into viable educational products and developing go-to-market, launch, lifecycle, and post-launch strategies.
```

Skills: Product-Marketing, Portfolio-Strategy, Market-Opportunity-Analysis, Customer-Insights, Product-Discovery, Roadmap-Development, Go-To-Market-Strategy, Digital-Campaigns, Landing-Pages, Customer-Journey, Conversion-Rate-Optimization, B2B-Marketing, Co-Branding, Brand-Partnerships

### Marketing Manager - Brazil Market Entry

Rocket Lawyer Brasil. Jun 2022 - Jul 2023

```text
Owned the Brazil market entry end-to-end for an international legaltech, building the integrated launch plan across paid media, SEO/SEM, CRM, content, and PR, and delivering 189 paid-media registrations at a 6.49% conversion rate.
```

Skills: Market-Entry-Strategy, Business-and-Market-Diagnostics, Positioning, Value-Proposition, B2B-Marketing, B2C-Marketing, Product-Portfolio, Acquisition-Channels, Paid-Media, SEO, SEM, CRM, Content-Marketing, PR, Google-Ads, Agile, Jira, Confluence, Tableau, SEMrush, OKRs

### Marketing Manager

Daus. Nov 2020 - Mar 2022

```text
Led a multidisciplinary marketing team, shifting route-to-market from B2B single-channel to B2C, retail, and omnichannel growth, and facilitated a competitive War Game generating 310 strategic inputs.
```

Skills: Team-Leadership, Branding, CRM, PR, Influencer-Marketing, Paid-Media, Trade-Marketing, Ecommerce, Marketplace, Omni-Channel-Marketing, Competitive-Analysis, Go-To-Market-Strategy

### Marketing Coordinator

Super Nutrition. Jan 2019 - Dec 2020

```text
Executed go-to-market for 9+ product launches with influencers, PR, and e-commerce.
```

Skills: Go-To-Market-Strategy, Influencer-Marketing, PR, E-commerce-Marketing

### Marketing Coordinator

Desinchá. Jan 2019 - Dec 2020

```text
Executed go-to-market for 9+ product launches with influencers, PR, and e-commerce.
```

Skills: Go-To-Market-Strategy, Influencer-Marketing, PR, E-commerce-Marketing

### Marketing Specialist

Fast Shop. Jan 2017 - Dec 2019

```text
Executed launches and retail activations across 100+ stores with Apple, Samsung, and LG.
```

Skills: Retail-Marketing, Product-Launch, Brand-Partnerships

### Founder

Gullivera Musical Project. Jan 2010 - Dec 2017

```text
Founded and led a musical project producing 160+ concerts per year and managing sponsorships and partnerships.
```

Skills: Event-Management, Sponsorship, Partnerships

### Marketing Assistant

Medtronic. Jan 2008 - Dec 2010

```text
Provided marketing support in a corporate environment.
```

## Education

### University of Virginia

Master's, Marketing. 2020 - 2021. Grade: 86.0

```text
Master's degree in Marketing from the University of Virginia, completed from January 2020 to February 2021 with a GPA of 86.0.
```

### Universidade Metodista de São Paulo

Bachelor's degree, Marketing Communication. 2007 - 2011

```text
Bachelor's degree in Marketing Communication from Universidade Metodista de São Paulo, completed from 2007 to 2011.
```

## Tech stack

- Tableau
- Jira
- Datadog
- Confluence
- CrowdStrike
- SEMrush
- Google Sheets
- SQL
- Google Ads
- RD Station

To contact Icaro, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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