# hurab nair hurab nair is a remote worker on Himalayas, Digital Marketing Manager – Growth, Performance & Strategic Partnerships at XM, based in Pakistan. Source: https://himalayas.app/@hurabnair ```text I drive digital growth, performance campaigns, and strategic media partnerships. ``` | Detail | Value | | --- | --- | | Availability | Open to opportunities | | Location | Pakistan | | Authorized to work in | Pakistan | | Job categories | Digital Marketing Manager, Growth Marketing Manager, Performance Marketing Manager, Social Media Manager, Partnerships Manager, Online Marketing Manager, Content Manager, Translator, Data Analyst, Event Manager, Senior Digital Marketing Manager, Digital Content Marketing Manager, Digital Services Marketing Manager, B2B Digital Marketing Manager, Digital Advertising Manager, Digital Marketing Campaign Manager, Digital Marketing Director, Digital Marketing Account Manager, Marketing Manager | | Skills | Digital Marketing, Growth Marketing, Performance Marketing, Strategic Partnerships, Social Media Marketing, Content Strategy, Campaign Management, Facebook, Instagram, YouTube, TikTok, Telegram, Google Ads, Influencer Marketing, Affiliate Marketing, Event Marketing, Market Research, Data Analysis, Web Development, Translation, Localization, Proofreading, Voice Over, Quality Assurance, Project Management, Microsoft Office, Outlook, Microsoft Teams, SPSS, AMOS | ## What I'm looking for ```text I'm looking to apply my digital growth, performance marketing, social media, and strategic partnership experience to deliver measurable business outcomes. ``` ## About ```text At XM, I lead end-to-end digital marketing across Facebook, Instagram, YouTube, TikTok, and Telegram, growing audience engagement within the trading community. I develop performance and content strategies aligned with business objectives, while using campaign and social metrics to provide data-driven insights to senior management. I build strategic partnerships with Pakistani platforms including Dawn, ProPakistani, Tapmad, and The Express Tribune. I've also onboarded influencers, affiliates, and media partners to expand reach, strengthen brand positioning, and deliver high-impact collaborations. Previously, at Green Cotton Company in Kuala Lumpur, I developed its website and online presence, supported customers through digital services, and managed Google Ads campaigns to generate qualified leads. I also created online marketing campaigns and illustrations that increased website traffic and sales. Alongside marketing, I translate and localize website, product, promotional, and social content for XM, with more than 30 million words translated. My background in data analysis, quality assurance, event marketing, and cross-functional coordination helps me connect strategy, content, and measurable growth. ``` ## Experience ### Digital Marketing Manager – Growth, Performance & Strategic Partnerships (current) XM. Jun 2020 - Present ```text Led end-to-end digital marketing strategy across Facebook, Instagram, YouTube, TikTok, and Telegram, driving significant audience growth and engagement. Developed and executed growth-focused content and performance strategies aligned with business objectives. ``` Skills: Digital-Marketing, Social-Media-Marketing, Performance-Marketing, Strategic-Partnerships, Facebook, Instagram, YouTube, TikTok, Telegram, Event-Marketing, Influencer-Marketing, Data-Analysis, Market-Research ## Education ### Cultural entrepreneurship Cultural Entrepreneurship. 2017 - 2017 ```text Cultural entrepreneurship program in Melbourne, Australia. ``` ### Statistical packages for Social Sciences Training, Statistics. 2016 - 2016 ```text Training in Statistical packages for Social Sciences at Kinnaird College for Women, Lahore, Pakistan. ``` ### Modern University Governance Program, Higher Education Commission Training, University Governance. 2015 - 2015 ```text Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan. ``` ### Quality Assurance Agency (QAA) Training, Quality Assurance. 2015 - 2015 ```text Training in Quality Assurance at Quality Assurance Agency (QAA), Lahore, Pakistan. ``` ### Modern University Governance Program, Higher Education Commission Training, University Governance. 2015 - 2015 ```text Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan. ``` ### Modern University Governance Program, Higher Education Commission Training, University Governance. 2014 - 2014 ```text Training in Standard Operating Procedures for Modern University Governance Program at Higher Education Commission, Lahore, Pakistan. ``` ### University of Lahore Workshop, Quality Rankings. 2013 - 2013 ```text Technical Sessions of 1st International Workshop on Quality based rankings at University of Lahore, Lahore, Pakistan. ``` ### University of Management and Technology Training, Quantitative Analysis. 2013 - 2013 ```text Training in Advanced Quantitative Analysis through SPSS & AMOS at University of Management and Technology, Lahore, Pakistan. ``` ### Khyber Medical University Training, Data Analysis. 2013 - 2013 ```text Training in Advance techniques in Data Analysis at Khyber Medical University, Peshawar, Pakistan. ``` ### Kinnaird College for Women Training, Research. 2013 - 2013 ```text Training in Research methodologies at Kinnaird College for Women, Lahore, Pakistan. ``` ### Kinnaird College for Women Training, Teaching. 2013 - 2013 ```text Training in Teaching methodologies at Kinnaird College for Women, Lahore, Pakistan. ``` ### Kinnaird College for Women Training, Psychology. 2013 - 2013 ```text Training in Psychological Dynamics in Teaching at Kinnaird College for Women, Lahore, Pakistan. ``` ### Kinnaird College for Women Training, Teaching. 2012 - 2012 ```text Teach the Teacher Assessment Team training at Kinnaird College for Women, Lahore, Pakistan. ``` ### Punjab University Training, Quality Enhancement. 2012 - 2012 ```text Training in Techniques and role of Quality Enhancement Cell at Punjab University, Lahore, Pakistan. ``` ### Kinnaird College for Women Training, Self-Assessment. 2012 - 2012 ```text Training in How to write Self-Assessment Report at Kinnaird College for Women, Lahore, Pakistan. ``` ### Kinnaird College for Women Workshop, Assessment. 2011 - 2011 ```text Assessment Report Workshop at Kinnaird College for Women, Lahore, Pakistan. ``` ### Kinnaird College For Women Bachelor of Science, Economics. 2007 - 2011 ```text Bachelor's of Sciences in Economics from Kinnaird College For Women, Lahore, Pakistan. ``` ### Ayesha Siddiqa College Intermediate, Computer Science. 2005 - 2007 ```text Intermediate in Computer Sciences from Ayesha Siddiqa College, Lahore, Pakistan. ``` ### Sacred Heart Cathedral High School High School Diploma, Sciences. 2003 - 2005 ```text High School Diploma in Sciences from Sacred Heart Cathedral High School, Lahore, Pakistan. ``` ## Tech stack - Telegram - Google Ads To contact hurab, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire). ## People also viewed - [shanzy GhulamRasool](https://himalayas.app/@nabahatshanza): Business Development Consultant and Digital Analyst, Indigost Deco - 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