# Hristina Kremenska

Hristina Kremenska is a remote worker on Himalayas, Chief Marketing Officer at Dynamics Mobile, based in Bulgaria.

Source: https://himalayas.app/@hristinakremenska

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I drive international B2B SaaS growth through GTM, demand generation, and partner marketing.
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| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Bulgaria |
| Authorized to work in | Bulgaria |
| Salary expectations | 29k+ EUR |
| Job categories | Chief Marketing Officer, Marketing Director, Growth Marketing Manager, Demand Generation Manager, Partner Marketing Manager, Product Marketing Manager |
| Skills | B2B SaaS Marketing, B2B Lead Generation, B2C Lead Generation, Go To Market Strategy, Global GTM, Product Positioning, Market Expansion, Demand Generation, Performance Marketing, Paid Acquisition, Full Funnel Marketing, ECommerce Growth, Conversion Rate Optimization, Remarketing, Marketing Automation, Revenue Marketing, Pipeline Generation, Lead Nurturing, Sales Enablement, Partner Marketing, Channel Strategy, Co Marketing, Google Ads, LinkedIn Campaign Manager, Meta Ads Manager, Google Analytics, Google Tag Manager, META Pixels, LinkedIn Insight Tag, Conversion Tracking, UTM tracking, ROAS, CPL, SEO, Email Marketing, Landing Pages, Webinars, Video Marketing, Website Strategy, Product Marketing, Digital Commerce, Marketing Budget Management, Team Leadership, Digital Sales, Account Management, Digital Strategy, Market Analysis, Brand Communications |

## What I'm looking for

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I'm looking to lead international GTM, demand generation, partner marketing, and digital growth initiatives that align marketing investment with pipeline, acquisition, and measurable commercial results.
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## About

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At Dynamics Mobile, I lead global marketing and digital growth for enterprise mobility software integrated with Microsoft Dynamics 365 Business Central and Finance & Operations.

I build international go-to-market strategies, demand-generation programs, and full-funnel acquisition across Bulgaria, North America, Europe, the Middle East, and the Caribbean. My work spans LinkedIn, Google, and Meta campaigns, SEO, email, landing pages, lead nurturing, conversion optimization, and sales handover.

I also lead partner and channel marketing, market expansion initiatives, webinars, digital events, e-commerce growth, and measurement through Google Analytics, Google Tag Manager, conversion tracking, attribution, and UTM frameworks.

Previously, I led marketing and sales initiatives at ICE Vape and combined digital sales, account management, consulting, and team leadership at ETEL LTD. Across 15+ years, I’ve aligned marketing, sales, partners, and leadership around measurable commercial growth.
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## Experience

### Chief Marketing Officer (current)

Dynamics Mobile. Jan 2023 - Present

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Leads global marketing strategy and digital growth for an international B2B enterprise mobility software company, overseeing go-to-market, digital marketing, partner marketing, and measurement across international markets.
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Skills: LinkedIn-Ads, Google-Ads, Meta-Ads, B2B-Lead-Generation, Demand-Generation, SEO, Email-Marketing, CRO, Google-Analytics, Google-Tag-Manager, META-Pixels, LinkedIn-Insight-Tag, UTM-tracking, ROAS, CPL, Conversion-Rate-Optimization, Partner-Marketing, Webinars, ECommerce-Growth

### Marketing & Sales Manager

Ice Vape. Apr 2020 - Nov 2022

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Led marketing, sales, and commercial initiatives for existing brands and new product launches, managing budgets, campaigns, and international market expansion.
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Skills: Marketing-Budget-Management, Sales-Planning, Market-Analysis, Digital-Campaigns, Trade-Shows, International-Exhibitions, Product-Development, Customer-Relationship-Management

### Digital Sales Account Manager & Team Leader

Etel Ltd. Jan 2016 - Apr 2020

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Managed digital sales and client accounts, translating commercial objectives into digital strategies and measurable growth plans, while leading a team.
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Skills: Digital-Sales, Account-Management, Digital-Strategy, Conversion-Rate-Optimization, Cost-Per-Click-Analysis, Client-Discovery, Team-Leadership

### Sales & Brand Ambassador / Communications Professional

Etel Ltd. May 2010 - Jan 2016

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Supported sales, brand communication, and customer acquisition, creating website and social media content to increase brand awareness and educate customers.
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Skills: Brand-Communications, Customer-Acquisition, Content-Creation, Social-Media, Relationship-Building

## Education

### IT Step Academy

Computer Graphics & Design, Computer Graphics & Design. 2021 - Present

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Computer Graphics & Design program at IT Step Academy, ongoing since 2021.
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### University of National and World Economy (UNWE)

Master's Degree, Regional Business & Management. 2025 - Present

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Master's Degree in Regional Business & Management from the University of National and World Economy, expected to complete in May 2026.
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### The Next MBA

Chief Marketing Officer Course, Marketing. 2025 - 2025

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Chief Marketing Officer Course from The Next MBA, completed in 2025.
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### London School of Business

Social Media Marketing Certificate, Social Media Marketing. 2024 - 2024

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Social Media Marketing Certificate from London School of Business, completed in 2024.
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### London School of Business

Digital Marketing Certificate, Digital Marketing. 2024 - 2024

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Digital Marketing Certificate from London School of Business, completed in 2024.
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### London School of Business

Advanced Professional Certificate in Marketing Management, Marketing Management. 2024 - 2024

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Advanced Professional Certificate in Marketing Management from London School of Business, completed in 2024.
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### International Business School (IBS)

Marketing Strategy & Conversion Rate Optimization, Marketing. 2019 - 2020

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Marketing Strategy & Conversion Rate Optimization program at International Business School, completed in 2020.
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### Veliko Tarnovo University St. Cyril and St. Methodius

Law, Law. 2010 - 2016

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Law degree from Veliko Tarnovo University St. Cyril and St. Methodius, completed in 2016.
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### Foreign Languages School, Vratsa

English & French, Languages. 2005 - 2009

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English & French language education at Foreign Languages School, Vratsa, completed in 2009.
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## Tech stack

- Google Tag Manager
- Google Analytics
- Google Ads
- LinkedIn Campaign Manager

To contact Hristina, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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