# Hernan Mera

Hernan Mera is a remote worker on Himalayas, Head of Partnerships at negozee🚀, based in United States.

Source: https://himalayas.app/@hernanmera

```text
I build ad-tech partnerships that accelerate identity adoption, publisher growth, and programmatic revenue.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 50k+ USD |
| Job categories | Partnerships Director, Business Development Director, Development Director, Partnership Consultant, Sales Director |
| Skills | Business Development Consulting, Strategic Business Development, Strategic Prospecting, Publisher Development, Brand Development, Challenger Sales Methodology, Pharmaceutical Sales, Social Media, Hospitality Consulting, Hospitality Industry, Cross Cultural Leadership, Sales Leadership, Consulting, SaaS, Team Building, Food Safety, Team Leadership, Grant and Sponsorship Generation, New Business Development, AdTech, Market Analysis, Relationship Development, Strategic Partnerships, Programmatic Advertising, Revenue Generation, Agency Development, Agency Relationship Management, Sales Process, Advertising Sales, Negotiation, Identity Resolution, Data as a Service (DaaS) |
| LinkedIn | https://linkedin.com/in/hernanmera |

## What I'm looking for

```text
I'm looking to build high-impact partnerships and growth strategies in ad-tech, identity, publisher development, and AI-driven media buying.
```

## About

```text
I lead partnerships across ad-tech, helping independent agencies adopt Mainkore's autonomous AI media-buying agent and guiding negozee's partnership strategy.

At Lotame, I spearheaded global adoption of Panorama ID, shaping go-to-market strategy, publisher outreach, and supply-side partnerships for its cookieless identity solution. I also closed Bridge Marketing's largest enrichment agreement and built Hitwise's DaaS business to 33% year-over-year revenue growth.

Across more than 14 years in digital media, I've developed strategic partnerships, data-sales programs, and brand relationships using Challenger Sale tactics. I also bring a restaurant-industry background and curate memorable food and wine experiences for clients.
```

## Experience

### Head of Partnerships (current)

negozee🚀. Jan 2026 - Present

```text
Worked as Head of Partnerships at negozee🚀.
```

### Partnerships, AI Advisory, North America (current)

Mainkore. Dec 2024 - Present

```text
Helping independent agencies plug into an autonomous AI media-buying agent; deciding, executing, optimizing ad spend: ● Generated $250K+ in revenue within 1st 6 months
● Advise independent agencies and media teams on turning paid media data into performance intelligence and smarter buying
● Deliver audience strategy for agencies' brand clients, connecting data assets to activation
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Skills: Business-Development-Consulting, Strategic-Business-Development, Sales-Strategy, Prospect-Research

### Publisher Development consultant, NA

[pubX](https://himalayas.app/companies/pubx). Dec 2023 - May 2025

```text
Omnichannel agentic advertising platform for the open web:
● Opened, scaled the North American, LATAM; T1 publisher market from zero, generating $300K+ in new
● Launched and optimized integrations with Prebid publishers, translating AI capability into measurable yield lift
● Built positioning to buy-side demand tools previously exclusive to DSPs; partners; AP News, Bloomberg, Nasdaq.Fandom
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Skills: Publisher-Development, Publisher, Strategic-Prospecting, Business-Advisory-and-Consulting, New-Business-Development

### Sr. Director, Global Partnerships / Publisher development

Lotame. Jan 2021 - Jan 2023

```text
Partnership Lead – Identity & Supply: Spearheaded the global adoption of Panorama ID, Lotame's cookieless identity solution, across publishers and SSPs worldwide:

~ Owned full go-to-market strategy; developed a data-driven outreach framework targeting top-tier global publishers to accelerate product adoption
~ Served as principal consultant on identity and cookieless marketplace dynamics, driving
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Skills: Market-Analysis, Publisher-Development, AdTech, Sales-Leadership, Relationship-Development, Challenger-Sales-Methodology, Strategic-Partnerships

### Director, Publisher Partnerships

[The Bridge Corporation (Bridge Marketing)](https://himalayas.app/companies/bridge). Jan 2019 - Jan 2021

```text
An enterprise deterministic Data-provider of Identity-dataset, solutions & CRM enrichment
- Spearheaded a new enrichment strategy/approach; repackaged enterprise product into a more publisher-friendly process:
* Sold managed service enrichment, data and DaaS licensing to open web publishers
* Closed largest enrichment agreement ever for company
```

Skills: New-Business-Development, Programmatic-Advertising, Revenue-Generation, AdTech, Relationship-Development, Challenger-Sales-Methodology, Strategic-Partnerships, Publisher

### Programmatic Business Development - Data Sales Manager

Hitwise. Jan 2017 - Jan 2018

```text
Connexity/Hitwise - a Taboola company:
Spearheaded a new DaaS team achieving a +33% revenue growth YoY, exceeding quota 110%+.
Tasked and drove rapid adoption of new datasets | generating recurring demand across assigned accounts (GroupM, Merkle, Havas...)
Enhanced company taxonomy; developed several effective audiences (travel/office supplies) into effective activation use cases to programmatic b
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Skills: Agency-Development, Agency-Relationship-Management

### Strategic Advisor & Partnership Consultant

Mera Digital, LLC. Jan 2016 - Jan 2017

```text
Strategic Sales/Business Development Consultant | Media/Ad-tech

Empowering early stage startup leadership and founders to excel in the U.S. Amplifying profitability, enhancing client retention, and delivering sustained business growth across diverse markets and audiences, Clients include:
- MainKore.ai, PubX.ai : 2025
- Infinia Mobile DMP/Azerion : 2021
- Heltha.co, Because.Health : 2017-201
```

Skills: Hospitality-Industry, Hospitality-Consulting, Business-Advisory-and-Consulting, AdTech, Pharmaceutical, Sales-Leadership, Strategic-Partnerships

### Director of North American Brand Sales/Development

NP6 by ChapsVision. Jan 2014 - Jan 2016

```text
Ezakus Pretargeting DMP - Responsible for Developing all Brand Relationships for this early stage startup:
- Created all US sales enablement processes; F1000 Brand pipeline, outbound material/decks
- Developed several C-level discovery calls into recurring tests - delivered on major brand Logos goal
- Top Revenue Producer - Exceeded 1st year sales goal: As key contributor to company's value ahead
```

Skills: Market-Analysis, Revenue-Generation, AdTech, Sales-Process, Sales-Leadership, SaaS, Challenger-Sales-Methodology, Strategic-Partnerships, Brand-Development, Advertising-Sales

### Sr. AE \~ National Sales Manager

[Advance Local](https://himalayas.app/companies/advance-local). Jan 2010 - Jan 2014

```text
A comScore #7 News group, the digital arm of Advance Publication: Condé Nast, 22+ local market Newspapers,..
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Skills: Agency-Development, Agency-Relationship-Management, Team-Management, Team-Building, Revenue-Generation, Business-Development, Sales-Leadership, Team-Leadership, Strategic-Partnerships, Negotiation

### Senior Account Executive

iONE Digital. Jan 2007 - Jan 2010

```text
Via the acquisition of Community Connect; a Pre-Facebook pioneer in social media ad metrics (time online measurements) - Sold industry first sponsorship concepts to F1000 brands on the largest multicultural sites, BlackPlanet & MiGente.com:

- Developed key brands, doubled Hispanic sponsorship revenue year over year, earned Top Seller awards 2X, won Heineken Premium Light Hispanic launch partners
```

Skills: Agency-Relationship-Management, Social-Media, Cross-Cultural-Leadership, Revenue-Generation, Business-Development, Grant-and-Sponsorship-Generation, Pharmaceutical, Sales-Leadership, Strategic-Partnerships

## Education

### The City College of New York

Bachelor’s Degree, Business Economics

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Department of Economics and Business, Colin Powell School for Civic and Global Leadership
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### Colin Powell School for Civic and Global Leadership

Bachelor of Arts - BA

### MLB Advanced Media, L.P.

Special events intern

### The Trade Desk

The Trade Desk Edge Academy: The Future of the Open Internet

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Issued Mar 2024
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### The Trade Desk

The Trade Desk Edge Academy Certified: Executive Program

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Issued Apr 2024
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### IAB

IAB Advanced Programmatic Program

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Issued Jan 2016
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### IAB

Certified Digital Media Sales Professional

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Issued Oct 2015
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### Upstream Group

Upstream Group, Doug Weaver - Strategic Selling workshops

## Tech stack

- Salesforce
- Google Sheets
- Canva
- Microsoft Outlook

To contact Hernan, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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