# Hema J

Hema J is a remote worker on Himalayas, Senior AI-Powered Digital Marketing Consultant at Freelance, based in India.

Source: https://himalayas.app/@hemaj

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Senior AI-Powered Digital Marketing Consultant with 17+ years of experience.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | India |
| Authorized to work in | India |
| Job categories | Digital Marketing Consultant, Marketing Automation Specialist, Marketing Consultant, Digital Marketing Expert, Digital Marketer |
| Skills | Digital Marketing, Performance Marketing, Marketing Automation, Salesforce Marketing Cloud, Google Analytics, SEO, PPC, Email Marketing, Content Marketing, CRO, Lead Generation, HTML, CSS, Python, Twitter Ads, VWO, Adobe Target, Blockchain, Klipfolio, Elementor, Salesforce, Yandex Metrica, Adobe Analytics, JavaScript, Apollo, WhatsApp, Trello, Ahrefs, Moz, SEMrush, Toolkit, Workfront, WordPress, Optimizely, LinkedIn Sales Navigator, Canva, SQL, Hotjar, Screaming Frog, HubSpot, Mailchimp, Webflow, Facebook Ads, Google Tag Manager, Google Ads, LinkedIn Ads, Data Analysis |

## What I'm looking for

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I am looking for a role that fosters innovation, values data-driven strategies, and offers opportunities for professional growth.
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## About

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With over 17 years of experience in digital marketing, I have established myself as a results-driven leader specializing in performance marketing and data analytics. My expertise spans various sectors, including eCommerce, EdTech, AI, and FinTech, where I have successfully delivered growth through innovative marketing strategies and automation. I am technically proficient in tools such as Salesforce Marketing Cloud, Google Analytics, and Adobe Campaign, enabling me to create impactful, customer-centric marketing solutions.

Throughout my career, I have managed high-performing remote teams and scaled global campaigns, achieving significant improvements in key performance metrics. For instance, I led campaigns that improved click-through rates by 30% and increased lead-to-MQL conversion rates by 40%. My approach integrates data-driven decision-making with a growth hacker mindset, ensuring that every marketing initiative is optimized for maximum ROI.
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## Experience

### Senior AI-Powered Digital Marketing Consultant (current)

Freelance. Apr 2019 - Present

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Results-driven Digital Marketing Leader with over 17 years of experience in eCommerce, EdTech, AI, Health, FinTech, and B2B SaaS sectors. Specialized in performance marketing, SEM, and marketing automation, with a proven track record in scaling global campaigns and driving GTM strategy.
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Skills: Performance-Marketing, SEM, Marketing-Automation, Google-Analytics, Salesforce-Marketing-Cloud, HubSpot, SEO, CRO, Data-Analysis

### Digital Marketing Specialist

NPTEL. Jan 2018 - Mar 2019

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Spearheaded digital strategies that boosted student enrollments by 150% for NPTEL online courses. Developed high-converting landing pages and targeted email marketing campaigns, enhancing user engagement through personalized content.
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Skills: Digital-Marketing, Email-Marketing, Landing-Page-Optimization, Marketing-Automation, Performance-Marketing, SEO

### Team Manager - Web Development & Digital Marketing

Raj Television Network Ltd. Mar 2013 - Jun 2017

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Led a web marketing team, managing website redesigns and microsites to promote life sciences software. Executed SEO strategies and managed e-commerce operations, optimizing digital marketing campaigns for brand growth.
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Skills: Web-Marketing, SEO, Digital-Marketing, Team-Leadership, Content-Management, Analytics

### Data Analyst - Market Research

Data Prompt International Ltd. Dec 2006 - Mar 2013

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Led e-commerce projects from product development to purchase management, conducting market research and data analysis for product launches. Implemented SEO strategies to enhance product visibility.
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Skills: Data-Analysis, Market-Research, SEO, Google-Ads, Web-Analytics, Social-Media-Marketing

### Computer Science Teacher & Trainer

Various Matric Schools & Training Centers. Jan 2000 - Apr 2006

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Taught Computer Science to school students, covering programming languages and web technologies. Designed course materials and conducted hands-on training sessions for various certification programs.
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Skills: Teaching, Curriculum-Design, Programming, Web-Technologies, Training, Mentorship

## Education

### Anna University

Master of Computer Applications, Computer Applications

### University of Madras

Bachelor of Computer Applications, Computer Science

## Tech stack

- Adobe Target
- VWO
- Facebook Ads
- Twitter Ads
- Google Tag Manager
- Blockchain
- Klipfolio
- Elementor
- Salesforce
- Mailchimp
- Gmail
- Google Analytics
- Yandex Metrica
- Adobe Analytics
- JavaScript
- HubSpot
- WhatsApp
- Apollo
- Trello
- WordPress
- Ahrefs
- Moz
- SEMrush
- Webflow
- Toolkit
- Workfront
- Optimizely
- LinkedIn Sales Navigator
- Canva
- SQL
- Hotjar
- Google Ads
- Screaming Frog
- LinkedIn Ads

To contact Hema, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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