# Helena Fernandes

Helena Fernandes is a remote worker on Himalayas, Head de Marketing e Comunicação at Alpha Química, based in Brazil.

Source: https://himalayas.app/@helenafernandes

```text
Marketing executive at Alpha Química, building market intelligence and data-driven marketing to support growth and profitability.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Brazil |
| Authorized to work in | Brazil |
| Salary expectations | 20k+ BRL |
| Job categories | Marketing Director, Head of Marketing, Marketing Manager, Communications Director, Communications Manager |
| Skills | Strategic Marketing, Corporate Branding, Marketing Strategy, Marketing Communications, Market Intelligence, Data Driven Marketing, Demand Generation, Lead Generation, Marketing Analytics, Performance Marketing Management, KPI Management, OKR Management, ROI Analysis, Budget Management, Revenue Generation |
| LinkedIn | https://linkedin.com/in/helena-fernandes-silva |

## About

```text
At Alpha Química, I’m structuring market intelligence and data-driven marketing, connecting marketing, sales, and purchasing to support strategic growth and profitability. I also reduced the area’s annual costs by 10% by optimizing tools, renegotiating contracts, and rationalizing marketing investments.

At Grupo Sygecom, I led marketing and communications for a technology group operating in Brazil and Latin America. I brought three companies together under one brand and communications strategy, and helped make marketing responsible for 25% of company revenue in 2025.

I integrated CRM, commercial intelligence, channels, and performance metrics to establish a data-driven marketing culture that increased SQL generation by 50% in 12 months. I also incorporated AI into content production, data analysis, SEO, and digital campaigns.

Across SaaS, healthcare, chemical, and pharmaceutical businesses, I’ve structured marketing and communications operations around positioning, demand generation, and commercial support. At Cervosul, I created a commercial data system to support negotiations, customer prioritization, and sales-force decisions.
```

## Experience

### Head de Marketing e Comunicação (current)

Alpha Química. Feb 2026 - Present

```text
Lidera equipe multidisciplinar e gestão de budget de R$ 5MM, estruturando inteligência de mercado e operação data-driven. Reduziu custos anuais em 10% e alcançou ROI de 20% em feiras estratégicas.
```

Skills: Marketing-Estratégico, Comunicação-Corporativa, Branding, Inteligência-De-Mercado, Data-Driven, Budget-Management, KPIs, Feiras-E-Eventos

### Diretora de Marketing e Comunicação 360º

Grupo Sygecom. Dec 2023 - Mar 2026

```text
Liderou estratégia 360º de marketing e comunicação em empresa SaaS, integrando três empresas em uma marca. Aumentou SQLs em 50%, reduziu custos em 15% e alcançou ROI de 88% em eventos.
```

Skills: Marketing-Estratégico, Comunicação-Corporativa, Branding, Geração-de-demanda, Inteligência-De-Mercado, Assessor-De-Imprensa, Digital-Marketing, Eventos, KPIs, OKRs, ROI, CRM, SEO, Inteligência-Artificial

### Head de Marketing e Comunicação

DigiFarmz. May 2023 - Dec 2023

```text
Estruturou área de marketing e comunicação em empresa SaaS, definindo posicionamento e canais. Criou régua de comunicação atingindo mais de 80% da base ativa com conteúdos técnicos.
```

Skills: Marketing-Estratégico, Comunicação-Corporativa, Posicionamiento, Conteúdo, Technical-Events

### Gerente de Marketing e Comunicação

Gestão DS. Nov 2022 - May 2023

```text
Gerenciou área de marketing e comunicação em plataforma SaaS, definindo estratégia de conteúdo e geração de leads. Integrou ferramentas como HubSpot, Monday e IA para melhorar performance.
```

Skills: Marketing-Estratégico, Comunicação-Corporativa, Lead-Generation, Conteúdo, SEO, HubSpot, Monday.Com, Inteligência-Artificial

### Gerente de Marketing Estratégico e de Produto

Cervosul. Sep 2019 - Mar 2022

```text
Criou área de marketing e comunicação com foco em suporte comercial. Implantou sistema de dados comerciais e estruturou comunicação com PDVs.
```

Skills: Marketing-Estratégico, Comunicação-Corporativa, Commercial-Support, Dados-Comerciais, PDV

## Education

### ESPM

MBA, ESG

```text
MBA in ESG Management from ESPM, expected completion in December 2026.
```

### UniRitter

Master, Strategic Marketing

```text
Master's degree in Strategic Marketing from UniRitter, completed in January 2022.
```

### Universidade Unisinos

Bachelor, Social Communication - Public Relations

```text
Bachelor's degree in Social Communication with a focus on Public Relations from Universidade Unisinos, completed in August 2008.
```

## Tech stack

- HubSpot

To contact Helena, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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