# Heba Shayya

Heba Shayya is a remote worker on Himalayas, Trade Marketing Executive at HCP – Halwany Consumer Products, based in Lebanon.

Source: https://himalayas.app/@hebashayya

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Trade Marketing Executive with expertise in strategic promotional planning.
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| Detail | Value |
| --- | --- |
| Availability | Open to opportunities |
| Location | Lebanon |
| Authorized to work in | Lebanon |
| Job categories | Product Marketing Executive, Marketing Manager, Brand Manager, Sales Executive, Market Research Analyst, Marketing Officer |
| Skills | Trade Promotion Management, Market Research, Promotions And Campaigns, Sales Strategy, Budget Management, Data Analysis, Event Management, Customer Relationship Management, Communication Skills, Team Leadership |

## What I'm looking for

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I seek a dynamic role in a forward-thinking company that fosters growth and innovation.
```

## About

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I am a dedicated Trade Marketing Executive with a strong background in developing and executing marketing strategies that drive sales and enhance brand visibility. With a Master of Business Administration from the Lebanese American University, I have honed my skills in market research, promotional program creation, and budget management. My experience spans across various roles in trade marketing, where I have successfully aligned marketing initiatives with sales objectives to maximize ROI.

Throughout my career, I have demonstrated my ability to analyze market trends and consumer behavior, allowing me to create effective promotional campaigns that resonate with target audiences. My tenure at HCP and M.O Gandour & Sons has equipped me with the expertise to manage trade marketing budgets, coordinate with sales teams, and evaluate the effectiveness of marketing activities. I am passionate about leveraging my academic knowledge and hands-on experience to contribute to an organization that values innovation and growth.
```

## Experience

### Trade Marketing Executive (current)

HCP – Halwany Consumer Products. Feb 2024 - Present

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As a Trade Marketing Executive, I design and execute trade marketing strategies, create promotional programs, conduct market research, and coordinate with sales teams to optimize product placement. I also manage budgets, analyze sales data, and organize promotional events.
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Skills: Trade-Promotion-Management, Market-Research, Budget-Management, Sales-Management, Promotional-Placements, Data-Analysis, Event-Management, Marketing

### Trade Marketing Executive

M.O Gandour & Sons SAL. Mar 2022 - Feb 2024

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In my role as Trade Marketing Executive, I analyzed price positioning, reported on consumer behavior, managed product launches, and collaborated with sales teams on promotions. I ensured trade marketing activities were on budget and monitored competition.
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Skills: Positioning, Product-Launch, Sales, Budget-Management, Reporting, Competitive-Analysis

### Modern Trade Sales Representative

M.O Gandour & Sons SAL. Jan 2021 - Mar 2022

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As a Modern Trade Sales Representative, I developed sales orders, achieved sales targets, resolved customer issues, and managed budgets. I also monitored merchandisers and prepared for contract negotiations.
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Skills: Sales-Development, Customer-Relationship-Management, Budget-Management, Market-Analysis, Contract-Negotiation, Merchandise, Problem-Solving, Sales-Target-Achievement

### Sales Coordinator

Goodies S.A.L. Jan 2018 - Feb 2020

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In my role as Sales Coordinator, I managed wholesale orders, negotiated prices, monitored packaging processes, issued invoices, and provided after-sales support to customers.
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Skills: Order-Management, Negotiation, Logistics-Coordination, Invoicing, Customer-Support, Communication-Skills

### Junior Teller

Banque Misr Liban. Jan 2018 - Feb 2018

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As a Junior Teller, I processed customer transactions, performed reconciliations, responded to inquiries, and cross-sold bank products while resolving account issues.
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Skills: Customer-Service, Reconciliations, Problem-Solving, Communication-Skills

## Education

### Lebanese American University

Master of Business Administration, Business Administration. 2018 - 2021

### Lebanese American University

Bachelor of Science, International Business. 2014 - 2017

### International School of Chouifat

Lebanese Baccalaureate, Sociology and Economics. 1999 - 2013

## Tech stack

- Gmail

To contact Heba, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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