# Hashni Dharmarathne

Hashni Dharmarathne is a remote worker on Himalayas, Senior Executive - Digital Marketing at Artslab Creatives, based in Sri Lanka.

Source: https://himalayas.app/@hashnidharmarathne

```text
I build data-driven digital campaigns that improve engagement, lead generation, and ROI.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Sri Lanka |
| Authorized to work in | Sri Lanka |
| Salary expectations | 30k+ USD |
| Job categories | Digital Marketing Specialist, Performance Marketing Specialist, CRM Specialist, Social Media Manager, eCommerce Marketing Specialist |
| Skills | Digital Strategy, Campaign Planning, Performance Marketing, Meta Ads, Google Ads, Social Media Marketing, Content Strategy, SEO, SEM, Campaign Analytics, performance reporting, Conversion Rate Optimization, ROI Analysis, CRM, Customer Lifecycle Marketing, E commerce Marketing, Shopify, WooCommerce, Market Research, Consumer Insights, Google Analytics, Meta Ads Manager, CRM Systems, Microsoft Office, Influencer Marketing, Competitive Analysis |

## What I'm looking for

```text
I'm looking to build and optimize data-driven digital campaigns across paid media, social, CRM, SEO, and e-commerce, translating business objectives into measurable engagement, lead-generation, and ROI improvements.
```

## About

```text
I'm currently developing and executing digital marketing strategies at Artslab Creatives, aligning multi-channel campaigns with client objectives and optimizing performance through analytics, engagement, and conversion data.

Previously at Uber Sri Lanka, I managed CRM campaigns and automated communication journeys across WhatsApp, SMS, Robo Calls, and in-app channels. I also created localized driver-engagement content and coordinated with internal and regional teams.

At Speed Group and Quickee Delivery Solutions, I led paid and social campaigns, improved ROI through continuous optimization, supported SEO, tracked KPIs, and managed influencer and external partnerships.

My work spans digital strategy, paid media, social media, CRM, SEO, e-commerce, market research, and performance reporting. I'm completing an MBA in Digital Marketing & Communication while continuing to turn business objectives into measurable digital outcomes.
```

## Experience

### Senior Executive - Digital Marketing (current)

Artslab Creatives. Jun 2026 - Present

```text
Develop and execute digital marketing strategies aligned with client objectives. Manage multi-channel campaigns across social media and paid advertising platforms.
```

Skills: Digital-Strategy, Campaign-Planning, Social-Media, Paid-Advertising, Analytics, Conversion-Rate-Optimization

### CRM & Operation Support Specialist

Uber Sri Lanka (Pvt) Ltd. Nov 2024 - Jun 2026

```text
Managed CRM campaigns and automated communication journeys. Coordinated multi-channel communications across WhatsApp, SMS, Robo Calls, and in-app channels.
```

Skills: CRM, Campaign-Management, Automation, Multichannel-Communication, Content-Localization, Analytics

### Executive – Digital Marketing

Speed Group. May 2024 - Nov 2024

```text
Led digital marketing campaigns across social media and paid channels. Improved campaign ROI through continuous performance optimization.
```

Skills: Digital-Marketing, Social-Media, Paid-Advertising, ROI-Analysis, Content-Strategy

### Associate – Digital Marketing

Quickee Delivery Solutions (EFL 3PL Global - Sri Lanka). Mar 2023 - May 2024

```text
Executed integrated marketing campaigns targeting customer acquisition and retention. Conducted market research and competitor analysis to refine strategies.
```

Skills: Integrated-Marketing, Market-Research, Competitive-Analysis, Influencer-Collaboration, SEO, KPI-Tracking

### Intern – Strategic Planning

EFL 3PL Global - Sri Lanka. Jun 2022 - Feb 2023

```text
Supported development of long-term business and digital strategies. Conducted market research to identify growth opportunities in 3PL services.
```

Skills: Strategic-Planning, Market-Research, Business-Analysis

## Education

### AIC Campus

MBA, Digital Marketing & Communication. 2025 - Present

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Pursuing an MBA in Digital Marketing & Communication, expected to complete in 2026.
```

### KDU

BSc, Strategic Studies & International Relations. Grade: Second Class Upper

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Earned a BSc in Strategic Studies & International Relations with Second Class Upper honors.
```

### Asia Pacific Institute of Digital Marketing (APIDM)

Fundamentals in Digital Marketing, Digital Marketing

```text
Completed a certification in Fundamentals in Digital Marketing.
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### Google Digital Garage

Fundamentals of Digital Marketing, Digital Marketing

```text
Completed a certification in Fundamentals of Digital Marketing.
```

## Tech stack

- Shopify
- WooCommerce
- Google Analytics
- Google Ads

To contact Hashni, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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