# Guadalupe Serravalle

Guadalupe Serravalle is a remote worker on Himalayas, CRM & Marketing Automation Specialist at Globant GUT, based in Spain.

Source: https://himalayas.app/@guadalupeserravalle

```text
CRM & Marketing Automation Specialist at Globant GUT, orchestrating Braze customer journeys and multichannel campaigns for client accounts.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | Spain |
| Authorized to work in | Spain |
| Salary expectations | 25k+ EUR |
| Job categories | Email and Lifecycle Marketing, Email Marketing Specialist, Lifecycle Marketing Specialist, Digital Marketing Specialist |
| Skills | Braze, Selligent, Adobe Journey Optimizer, Customer Journey Optimization, Customer Segmentation, Multilingual Campaigns, CRM, Email Marketing, Lifecycle Marketing, Marketing Automation, Automated Customer Journeys, Campaign Execution, Segmentation, Multichannel Campaign Orchestration, Email Campaigns, Push Notifications, In App Messaging, Web Push Notifications, Multi Language Campaigns, Email Marketing Calendars, Copywriting |
| LinkedIn | https://linkedin.com/in/guadaserravalle |

## About

```text
At Globant GUT, I own a real estate client's CRM end to end, orchestrating email, push, in-app, and web push campaigns in Braze. I handle copy, adaptations, creatives, and email builds while reviewing lifecycle proposals and optimizing automated journeys.

I also work on an agri-food client's Selligent email program, including scheduled and multi-language sends. I'm part of the team migrating the account to Adobe Journey Optimizer, and I manage weekly and daily newsletter cadences across accounts.

Previously, at Punto A Partes – Agency, I managed content calendars and campaign delivery for client accounts, and built automated conversational flows and lead-capture sequences in ManyChat. I also developed an internal system to track clients and tasks, replacing spreadsheets and improving team workflows.
```

## Experience

### CRM & Marketing Automation Specialist (current)

Globant GUT. May 2026 - Present

```text
Owns a real estate client's CRM end to end, orchestrating email, push, in-app, and web push campaigns in Braze. Manages an agri-food client's email program in Selligent and participates in migrating the account to Adobe Journey Optimizer.
```

Skills: Braze, Selligent, Adobe-Journey-Optimizer, HTML, Email-Marketing, Lifecycle-Marketing, Segmentation, Multi-channel-Campaigns, Project-Management

### Digital Strategy & Communication (Freelance)

Punto A Partes – Agency. Jan 2023 - Apr 2026

```text
Managed content calendars and campaign delivery for multiple client accounts, building automated conversational flows and lead-capture sequences in ManyChat. Developed an internal system to track clients and tasks, improving team workflows.
```

Skills: ManyChat, Content-Strategy, Campaign-Management, Automation, Lead-Generation, Reporting

### Digital Strategy & Communication

Punto A Partes – Agency. Jan 2023 - Apr 2026

```text
Managed content calendars and campaign delivery for multiple client accounts, building automated conversational flows and lead-capture sequences in ManyChat. Developed an internal tracking system and delivered performance reports.
```

Skills: ManyChat, Content-Strategy, Campaign-Management, Automation, Reporting, Workflow-Optimization

## Education

### Adobe

Certification, Journey Optimizer

```text
Adobe Journey Optimizer certification, currently in preparation.
```

### EAE Business School

Master's, Digital Marketing & eCommerce

```text
Pursuing a Master's in Digital Marketing & eCommerce, expected to complete in July 2026.
```

### Braze

Marketing Strategist L3, Marketing

```text
Marketing Strategist L3 certification from Braze, completed in August 2026.
```

### RTVE HAZ

Training, Audiovisual Marketing

```text
Completed training in Distribution & New Trends in Audiovisual Marketing in March 2026.
```

### Instacrack

Training, Strategic Communication

```text
Completed training in Strategic Communication on Instagram in 2025.
```

### UADE

Bachelor of Arts, Performing Arts. 2014 - 2018

```text
Earned a Bachelor of Arts in Performing Arts from UADE from 2014 to 2018.
```

### EAE Business School

Minor, Business Growth Management

```text
Completed a Minor in Scale Up: Business Growth Management Strategies.
```

### Braze

Marketing Strategist L3 (Certification), Marketing

```text
Earned the Marketing Strategist L3 certification from Braze in August 2026.
```

### Coderhouse

Training, Digital Marketing, Illustrator, Photoshop

```text
Completed training in Digital Marketing, Illustrator, and Photoshop in 2022.
```

### ManyChat

Training, Automations

```text
Completed ManyChat Automations training in 2025.
```

## Tech stack

- Braze
- Notion
- Canva
- Manychat
- CapCut

To contact Guadalupe, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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