# Grant Duncan

Grant Duncan is a remote worker on Himalayas, Senior Associate Athletic Director, Revenue Strategy & External Affairs at Virginia Tech Athletics, based in United States.

Source: https://himalayas.app/@grantduncan

```text
Revenue strategy executive at Virginia Tech Athletics who built its business intelligence infrastructure and grew ticketing revenue to 1.33x baseline.
```

| Detail | Value |
| --- | --- |
| Availability | Looking for a job |
| Location | United States |
| Authorized to work in | United States |
| Salary expectations | 120k+ USD |
| Job categories | Revenue Growth Executive |
| Skills | Revenue Strategy, Ticket Sales, Ticketing Operations, Pricing Strategy, Product Packaging, Business Intelligence, Identity Management, Data Segmentation, Data Modeling, Digital Marketing, Marketing Automation, Fundraising, Annual Giving, Donor Lifecycle, Season Ticket Renewal and Acquisition |
| LinkedIn | https://linkedin.com/in/grant-duncan |

## About

```text
At Virginia Tech Athletics, I lead a 19-person team across ticket sales, ticket operations, digital marketing, and business intelligence, with oversight of more than $24M in annual revenue across four product lines. I built and lead the team responsible for the organization's business intelligence and fan-identity infrastructure, including segmentation and data models used across sales, marketing, and executive reporting.

I also built the department's first dedicated digital marketing function, which generated $1.85M in revenue over nine months at an 18:1 return on ad spend. Earlier, I co-architected RenewALL, redesigning the season-ticket renewal and acquisition lifecycle; it drove a 6.3% ($1.2M) ticket revenue increase in its first year.
```

## Experience

### Senior Associate Athletic Director, Revenue Strategy & External Affairs (current)

Virginia Tech Athletics. Aug 2024 - Present

```text
Leads a 19-person cross-functional team overseeing $24M+ in annual revenue across four product lines. Built the organization's Business Intelligence infrastructure and directs pricing, packaging, and revenue strategy.
```

Skills: Business-Intelligence, Data-Modeling, Segmentation, Pricing-Strategy, Revenue-Management, Leadership, Cross-functional-Leadership, Fintech-Partnerships

### Associate Athletic Director, Championship Resources

Virginia Tech Athletics. Jun 2021 - Aug 2024

```text
Set goals and drove strategy for revenue-focused units, overseeing ticket sales and fundraising. Co-architected RenewALL, a season-ticket renewal lifecycle redesign that increased ticket revenue by 6.3% ($1.2M) in the first year.
```

Skills: Revenue-Strategy, Ticket-Sales, Fundraising, Data-Analysis, Leadership, Project-Management, Financial-Reporting

### Assistant Athletic Director, Annual Fundraising

Virginia Tech Athletics. Mar 2020 - Jun 2021

```text
Led a 9-person team through COVID-19 disruption, restructuring around functional expertise. Launched the 'Keep Jumping' campaign, generating 3,400 new donors and $4.7M in incremental revenue in its first year.
```

Skills: Fundraising, Team-Leadership, Virtual-Events, Crowdfunding, Donor-Management, Strategic-Planning

### Assistant AD / Senior Director / Director / Associate Director, Marketing

Virginia Tech Athletics. Aug 2014 - Mar 2020

```text
Built and led the department's marketing, brand, and fan-experience function from the ground up. Managed strategic corporate partnerships and generated $16M+ in annual ticket revenue through marketing campaigns.
```

Skills: Marketing-Strategy, Brand-Management, Digital-Marketing, Fan-Experience, Partnership-Management, Database-Marketing, Marketing-Automation, Event-Production

### Marketing Assistant / Graduate & Event Intern

Virginia Tech Athletics. Aug 2010 - Aug 2014

```text
Served as marketing lead for women's basketball and rotating sport-marketing director for multiple sports. Led marketing and in-game production for VT's first-ever NCAA Baseball Regional, setting an attendance record.
```

Skills: Sports-Marketing, Event-Production, Game-Day-Operations, Marketing-Campaigns

## Education

### Virginia Commonwealth University

Master of Education, Sport Leadership

```text
Pursued a Master of Education in Sport Leadership at Virginia Commonwealth University.
```

### Virginia Tech

Bachelor of Science, Marketing Management

```text
Earned a Bachelor of Science in Marketing Management with a minor in Real Estate from Virginia Tech.
```

## Tech stack

- DOMO
- Salesforce
- Google Analytics
- Slack
- Eloqua
- Basecamp

To contact Grant, message them from this profile with a Himalayas employer account: [Hire on Himalayas](https://himalayas.app/hire).

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